Business Development Representative (UK) in London

WeeFin is the European SaaS platform for sustainable finance. We help asset managers, asset owners, banks, and insurers navigate the growing complexity of ESG data and regulation, turning SFDR, CSRD, and EU Taxonomy requirements into competitive advantage. With a growing roster of leading European financial institutions as clients, we operate at the convergence of the ESG regulatory wave and the digitalisation of investment processes.

We are now expanding our commercial team and looking for a driven Business Development Representative to accelerate our growth across Europe and North America.

THE ROLE

As a BDR you will be at the heart of WeeFin’s revenue engine. You will own the full top of funnel: identifying and engaging decision-makers within financial institutions across Europe and North America, qualifying both outbound and inbound leads, booking and conducting your own discovery conversations, and qualifying sales opportunities through the MEDDIC framework, handing each deal to an Account Executive once it reaches the Benefits Validation stage.

You will be the first point of contact between WeeFin and many of its future clients, and a key contributor to our commercial strategy and market intelligence. This is a role for someone who is hungry, curious, and ready to develop genuine expertise in one of the fastest-growing sectors in financial services.

YOUR RESPONSIBILITIES

Outbound Prospecting

• Research and build targeted account lists within financial institutions across Europe and North America (asset managers, asset owners, banks, and insurers), identifying the right decision-makers and influencers at each account.

• Execute personalised, multi-touch outreach campaigns across LinkedIn, email, and phone, combining volume with genuine relevance.

• Engage senior stakeholders (Heads of ESG, CIOs, Heads of Compliance, CFOs) with insight-led messaging that connects WeeFin’s value proposition to their specific regulatory and investment challenges.

• Represent WeeFin at industry events and conferences to build relationships and generate pipeline in person.

Sales Qualification

• Qualify outbound sales leads and marketing-generated leads using the MEDDIC framework, assessing fit, urgency, budget, and decision-making structure.

• Conduct discovery conversations to understand prospects’ ESG data challenges, compliance priorities, and evaluation timelines.

• Convert qualified prospects into Sales Qualified Opportunities and hand off to Account Executives with clear, structured briefings.

Sales & Marketing Collaboration

• Partner closely with your Account Executive(s) to align on target accounts, refine messaging, and coordinate account-based prospecting strategies.

• Participate in weekly pipeline reviews and contribute to commercial forecasting.

• Act as the voice of the market: share prospect insights, objections, and competitive intelligence with Marketing and Product to sharpen WeeFin’s ICP definition, content strategy, and positioning.

• Provide regular feedback on what resonates across your markets: what messaging converts, what objections recur, what events drive engagement.

Tools & Reporting

• Maintain accurate, up-to-date activity and opportunity data in HubSpot, Google Drive, and Notion.

• Track and report on weekly KPIs: outreach volume, response rates, meetings booked, and qualified pipeline generated.

• Use LinkedIn Sales Navigator to research accounts, map buying committees, and build prospect lists.

WHAT SUCCESS LOOKS LIKE

In your first 6 months, you will have established a structured outreach cadence, built a prospect database across your markets, conducted discovery meetings, and been consistently delivering qualified deals to your Account Executive(s).

By month 12, you will be a reliable contributor to the European and North American pipeline target, with a deep understanding of WeeFin’s ICP, consistent MEDDIC-qualified opportunity creation, and a growing network within the sustainable finance community across your markets.

Must-have

• min 2 years of experience in a BDR, SDR, or outbound sales role, ideally in B2B SaaS or fintech.

• Native or fluent English (C2): you operate across international markets, and your communication is your primary tool.

• A proven track record in outbound prospecting: you are comfortable initiating conversations via phone, email, and LinkedIn, and you know how to earn a reply.

• Resilience and tenacity: you treat rejection as a data point, not a verdict.

• Excellent written communication: you write cold messages that feel relevant, not templated.

• Intellectual curiosity about ESG and sustainable finance: you are genuinely excited by a market driven by regulatory change and long-term impact.

• Comfort engaging senior stakeholders: you can hold a credible conversation with a Head of ESG or a CIO at a major financial institution.

• Structured and data-driven: you track your activity, test your messaging, and iterate based on what you learn.

Nice-to-have

• Experience prospecting into financial services (asset management, banking, or insurance).

• Familiarity with ESG regulation: SFDR, CSRD, EU Taxonomy.

• Experience with HubSpot or LinkedIn Sales Navigator.

• French language skills, a plus for internal collaboration with the Paris team.

CAREER PATH

High-performing BDRs have two clear paths: progress into an Account Executive role, taking ownership of the full sales cycle and managing their own portfolio of accounts; or grow within the Business Development function itself, taking on greater scope, seniority, and strategic responsibility as the team scales across Europe and North America. You will receive direct mentorship from the commercial leadership team and structured training on WeeFin’s sales methodology and the ESG market.

RIGHT TO WORK IN THE UK

Please note that WeeFin is unable to sponsor any visas to work in the UK.

EMPLOYEE BENEFITS

• 25 days annual leave entitlement + 8 bank holidays

• Vitality health insurance & pension scheme

• Flexible hybrid policy; the team usually come 3 to 4 times a week to the office

• Budget allocated to UK team events

• FORA co-working space: unlimited coffee, tea, snacks; access to common areas; and access to an on-site gym and a rooftop in the city

• Access to all the FORA co-working spaces across London