At a Glance
- Tasks: Shape and execute marketing strategies for a growing B2B tech company.
- Company: Dynamic B2B technology business in communications and financial services.
- Benefits: Competitive salary, bonus, and ownership of strategy and execution.
- Other info: Work closely with senior leadership and develop innovative partner programmes.
- Why this job: Join a pivotal growth phase and make a real impact on market positioning.
- Qualifications: Strong B2B marketing experience, especially in fast-paced environments.
The predicted salary is between 51750 - 63250 £ per year.
We’re working with a growing B2B technology business operating within the communications, compliance and financial-services space as it enters an important stage of its international growth journey. With a growing strategic partner ecosystem and an expanding commercial pipeline, the business is now looking for an experienced Product Marketing Manager to help shape how it goes to market and build the marketing function required for its next phase of growth. This isn't a role where you'll inherit a finished marketing machine.
Responsibilities:
- Shape and execute the marketing strategy alongside commercial leadership
- Build positioning and messaging for a technical B2B proposition
- Develop partner and channel marketing programmes
- Work with strategic partners on joint go-to-market activity
- Own demand-generation activity and support pipeline creation
- Develop product and technical marketing content
- Create sales enablement and partner enablement materials
- Support content, digital, website and broader brand activity
- Work closely with Sales and Product to translate technical capabilities into compelling market propositions
- Establish the foundations, processes and measurement needed for marketing to scale with the business
Requirements:
- Strong B2B technology/SaaS marketing experience
- Experience operating within an SME, scale-up or similarly fast-moving environment
- Strong partner/channel marketing experience
- Experience across product marketing, demand generation, positioning and content
- Comfortable marketing complex or technical products
- Able to operate strategically while remaining hands-on with execution
- Strong commercial mindset and ability to work closely with Sales
- Comfortable working autonomously and deciding where marketing activity will have the greatest commercial impact
Desirable:
- Experience within RegTech, FinTech, financial services, security, payments or another technical/regulatory market would be highly relevant
Conditions:
c£100,000 - £110,000 + bonus. You’ll have ownership across strategy and execution, work closely with senior leadership and play a central role in defining how the business positions itself, enables its partners and creates demand.
Product marketing manager in B2B technology in London employer: WeDo
Join a forward-thinking company in Surrey that champions innovation and embraces an AI-first approach to software development. As a Senior Software Engineer, you'll be part of a pioneering team that is redefining the software engineering landscape, with ample opportunities for professional growth and collaboration in a hybrid work environment. The company fosters a culture of continuous learning and encourages employees to challenge the status quo, making it an exciting place for those eager to make a meaningful impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Product marketing manager in B2B technology in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WeDo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WeDo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WeDo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WeDo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product marketing manager in B2B technology in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WeDo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WeDo:Show us that you’ve done your homework! In your application, briefly mention what you admire about WeDo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WeDo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WeDo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WeDo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
