At a Glance
- Tasks: Lead product marketing strategies and create compelling content for international expansion.
- Company: WeDo, a dynamic B2B SaaS company focused on innovation.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a vibrant team with a focus on scalable marketing foundations.
- Why this job: Shape the future of our product marketing and drive impactful growth.
- Qualifications: Experience in product marketing and strong collaboration skills.
The predicted salary is between 56700 - 69300 £ per year.
We Do is seeking an experienced Product Marketing Manager to shape how we go to market as we expand internationally.
You will build positioning for a technical B2B proposition, develop partner and channel marketing programmes, and own demand-generation in collaboration with sales and product teams.
You will collaborate with senior leadership to define GTM, create compelling content, and enable sales and partners, contributing to scalable marketing foundations and robust pipeline growth.
B2B SaaS Product Marketing Lead in London employer: WeDo
Join a forward-thinking company in Surrey that champions innovation and embraces an AI-first approach to software development. As a Senior Software Engineer, you'll be part of a pioneering team that is redefining the software engineering landscape, with ample opportunities for professional growth and collaboration in a hybrid work environment. The company fosters a culture of continuous learning and encourages employees to challenge the status quo, making it an exciting place for those eager to make a meaningful impact in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land B2B SaaS Product Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WeDo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WeDo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WeDo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WeDo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B SaaS Product Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WeDo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WeDo:Show us that you’ve done your homework! In your application, briefly mention what you admire about WeDo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WeDo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WeDo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WeDo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
