At a Glance
- Tasks: Join our MarTech team to tackle complex tracking challenges and enhance data measurement.
- Company: Fast-growing agency focused on innovative digital measurement solutions.
- Benefits: Equity options, flexible work, generous leave, wellness support, and continuous learning opportunities.
- Other info: Collaborative environment with significant career advancement potential.
- Why this job: Make a real impact by enabling better decision-making through reliable data.
- Qualifications: Expertise in tracking, tagging, and digital measurement across various platforms.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for an experienced Tracking & Tagging Specialist to join our MarTech function and help enable best-in-class measurement for both our teams and our clients. Reporting into the MarTech Lead, you’ll play a pivotal role in the technical design, implementation, debugging and quality assurance of the tracking and measurement solutions we deliver. You’ll work across web and app environments, supporting a wide range of clients and verticals, and partnering closely with performance marketers, analysts and data scientists. This role suits someone who enjoys complex tracking challenges, cares deeply about data quality, and is curious about how technology can be pushed further to unlock better insight and performance.
Responsibilities
- As a client-facing specialist, you’ll collaborate with both internal teams and external stakeholders - translating complex technical concepts into clear, practical guidance that supports better decision-making.
- Delivering MarTech and tracking implementation roadmaps across a diverse client portfolio.
- Conducting tracking and MarTech audits across web and app environments.
- Designing measurement approaches aligned to client data and marketing needs.
- Implementing server-side tracking and API-based measurement solutions.
- Building and maintaining robust tracking frameworks across Ad and Analytics stacks.
- Troubleshooting data collection issues and improving overall data integrity.
- Working on CDP optimisations and event-based data strategies.
- Ensuring tracking implementations meet the latest data governance and privacy requirements.
Qualifications
You’re a tracking and tagging expert with a deep understanding of digital measurement. You enjoy solving complex problems, care about precision, and are motivated by enabling others to do better work through reliable data.
Core Experience
- Client- and server-side tracking using Tag Management Systems such as GTM or Tealium.
- Implementation across core Analytics and Mar/AdTech platforms, including GA4 / GA360, Google Ads, Microsoft Ads, SA360, and social pixels (Meta, Snap, Reddit, etc.).
- Implementation of Conversion APIs (CAPI) and Enhanced Conversions.
- First-party data capture to support server-side and API-based tracking (e.g. click IDs, aggregated identifiers, hashed PII, device identifiers).
- Mobile measurement using MMPs such as AppsFlyer, Adjust or Branch, alongside app tracking technologies like SKAN, Firebase and vendor SDKs.
- Producing post-change impact analysis strategies for tracking updates, bug fixes and measurement enhancements.
- Consent management platforms and consent handling, including Google Consent Mode.
- Conducting tracking audits and making clear recommendations to improve measurement accuracy.
- Troubleshooting tracking issues across multiple platforms and environments.
- Experience with CDPs such as Segment, and analytics tools like Amplitude or Mixpanel.
- Configuring data pipelines for event-based data ingestion into warehouses or data lakes.
Ways of Working
- Comfortable working with marketers, analysts, developers and clients.
- Able to translate complex technical topics into clear, non-technical language.
- Experience supporting attribution strategy and UTM frameworks from a tracking perspective.
- A solution-design mindset, bringing ideas on how new technologies can improve data collection and measurement.
Benefits
- Equity in the Business: Gain ownership in WeDiscover through our EMI Options Scheme, allowing you to share in the success you help create.
- Significant Career Advancement: Be part of a fast-growing agency where your contributions will have a direct impact on our growth and culture.
- Work Flexibility: 2-3 days in our London office as best suits you.
- Top of the Range Tools: We provide top-quality equipment, including a high-spec laptop, screens, and access to our bespoke technology.
- Generous Time Off: Enjoy 28 days of annual leave (plus the usual bank holidays) and the option to take a 5-week paid sabbatical after 5 years of service.
- Wellness & Wellbeing: Get a £40 monthly wellness subscription to your choice of services.
- Volunteering & Giving Back: Take two volunteering days per year to give back to a cause you care about.
- Continuous Learning: Access a £200 annual learning fund for books, courses, or subscriptions.
- Inclusive Culture: We’re committed to building an inclusive, positive environment where success is shared.
Tracking & Tagging Specialist employer: WeDiscover | Performance Marketing & Technology Agency
WeDiscover is an excellent employer for aspiring digital marketers, offering a dynamic hybrid work environment that fosters growth and innovation. With a competitive salary and a comprehensive benefits package, including equity options and wellness initiatives, employees are supported in their professional development while enjoying a collaborative and inclusive culture. This role not only provides valuable training in data analysis and campaign management but also opens doors to significant career progression opportunities within the company.
Contact Details:
WeDiscover | Performance Marketing & Technology Agency Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Tracking & Tagging Specialist
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like WeDiscover | Performance Marketing & Technology Agency!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Tracking & Tagging Specialist at WeDiscover | Performance Marketing & Technology Agency.
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like WeDiscover | Performance Marketing & Technology Agency.
✨Apply Directly through Our Website
When you find a suitable opening like Tracking & Tagging Specialist at WeDiscover | Performance Marketing & Technology Agency, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Tracking & Tagging Specialist
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at WeDiscover | Performance Marketing & Technology Agency, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at WeDiscover | Performance Marketing & Technology Agency. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at WeDiscover | Performance Marketing & Technology Agency
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at WeDiscover | Performance Marketing & Technology Agency!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
