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- Tasks: Join our MarTech team to tackle complex tracking challenges and enhance data measurement.
- Company: Fast-growing agency focused on innovative digital measurement solutions.
- Benefits: Equity options, flexible work, generous leave, wellness support, and continuous learning opportunities.
- Why this job: Make a real impact by enabling better decision-making through reliable data.
- Qualifications: Expertise in tracking, tagging, and digital measurement across various platforms.
- Other info: Collaborative environment with significant career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for an experienced Tracking & Tagging Specialist to join our MarTech function and help enable best-in-class measurement for both our teams and our clients. Reporting into the MarTech Lead, you’ll play a pivotal role in the technical design, implementation, debugging and quality assurance of the tracking and measurement solutions we deliver. You’ll work across web and app environments, supporting a wide range of clients and verticals, and partnering closely with performance marketers, analysts and data scientists. This role suits someone who enjoys complex tracking challenges, cares deeply about data quality, and is curious about how technology can be pushed further to unlock better insight and performance.
Responsibilities
- As a client-facing specialist, you’ll collaborate with both internal teams and external stakeholders - translating complex technical concepts into clear, practical guidance that supports better decision-making.
- Delivering MarTech and tracking implementation roadmaps across a diverse client portfolio.
- Conducting tracking and MarTech audits across web and app environments.
- Designing measurement approaches aligned to client data and marketing needs.
- Implementing server-side tracking and API-based measurement solutions.
- Building and maintaining robust tracking frameworks across Ad and Analytics stacks.
- Troubleshooting data collection issues and improving overall data integrity.
- Working on CDP optimisations and event-based data strategies.
- Ensuring tracking implementations meet the latest data governance and privacy requirements.
Qualifications
You’re a tracking and tagging expert with a deep understanding of digital measurement. You enjoy solving complex problems, care about precision, and are motivated by enabling others to do better work through reliable data.
Core Experience
- Client- and server-side tracking using Tag Management Systems such as GTM or Tealium.
- Implementation across core Analytics and Mar/AdTech platforms, including GA4 / GA360, Google Ads, Microsoft Ads, SA360, and social pixels (Meta, Snap, Reddit, etc.).
- Implementation of Conversion APIs (CAPI) and Enhanced Conversions.
- First-party data capture to support server-side and API-based tracking (e.g. click IDs, aggregated identifiers, hashed PII, device identifiers).
- Mobile measurement using MMPs such as AppsFlyer, Adjust or Branch, alongside app tracking technologies like SKAN, Firebase and vendor SDKs.
- Producing post-change impact analysis strategies for tracking updates, bug fixes and measurement enhancements.
- Consent management platforms and consent handling, including Google Consent Mode.
- Conducting tracking audits and making clear recommendations to improve measurement accuracy.
- Troubleshooting tracking issues across multiple platforms and environments.
- Experience with CDPs such as Segment, and analytics tools like Amplitude or Mixpanel.
- Configuring data pipelines for event-based data ingestion into warehouses or data lakes.
Ways of Working
- Comfortable working with marketers, analysts, developers and clients.
- Able to translate complex technical topics into clear, non-technical language.
- Experience supporting attribution strategy and UTM frameworks from a tracking perspective.
- A solution-design mindset, bringing ideas on how new technologies can improve data collection and measurement.
Benefits
- Equity in the Business: Gain ownership in WeDiscover through our EMI Options Scheme, allowing you to share in the success you help create.
- Significant Career Advancement: Be part of a fast-growing agency where your contributions will have a direct impact on our growth and culture.
- Work Flexibility: 2-3 days in our London office as best suits you.
- Top of the Range Tools: We provide top-quality equipment, including a high-spec laptop, screens, and access to our bespoke technology.
- Generous Time Off: Enjoy 28 days of annual leave (plus the usual bank holidays) and the option to take a 5-week paid sabbatical after 5 years of service.
- Wellness & Wellbeing: Get a £40 monthly wellness subscription to your choice of services.
- Volunteering & Giving Back: Take two volunteering days per year to give back to a cause you care about.
- Continuous Learning: Access a £200 annual learning fund for books, courses, or subscriptions.
- Inclusive Culture: We’re committed to building an inclusive, positive environment where success is shared.
Tracking & Tagging Specialist employer: WeDiscover | Performance Marketing & Technology Agency
Contact Detail:
WeDiscover | Performance Marketing & Technology Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Tracking & Tagging Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend meetups, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your tracking and tagging projects. This gives you a chance to demonstrate your expertise and makes you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on common tracking challenges and solutions. Be ready to discuss how you've tackled complex problems in the past, and don’t forget to highlight your passion for data quality!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our success.
We think you need these skills to ace Tracking & Tagging Specialist
Some tips for your application 🫡
Show Your Expertise: Make sure to highlight your experience with tracking and tagging systems in your application. We want to see how you've tackled complex challenges and what tools you've used, like GTM or Tealium.
Be Clear and Concise: When explaining your past projects, keep it straightforward. We love seeing how you can translate technical jargon into simple terms, especially since you'll be working with various teams and clients.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match our job description. Show us why you're the perfect fit for the Tracking & Tagging Specialist role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at WeDiscover | Performance Marketing & Technology Agency
✨Know Your Tech Inside Out
Make sure you brush up on your knowledge of Tag Management Systems like GTM or Tealium, as well as analytics platforms such as GA4 and Google Ads. Be ready to discuss how you've implemented tracking solutions in the past and any challenges you've faced.
✨Speak Their Language
Since you'll be translating complex technical concepts for clients and internal teams, practice explaining your work in simple terms. Use examples from your experience to illustrate how your solutions have improved data quality and decision-making.
✨Showcase Your Problem-Solving Skills
Prepare to discuss specific instances where you've troubleshot tracking issues or optimised data collection. Highlight your analytical mindset and how you approach complex problems, as this role requires a solution-oriented attitude.
✨Understand Data Governance
Familiarise yourself with the latest data governance and privacy requirements. Be prepared to talk about how you've ensured compliance in your previous roles, especially when implementing server-side tracking and API-based solutions.
