Strategic Paid Social Account Manager

The focus lies on strategic decision-making, client leadership, and stakeholder management, as well as executional work (while developing junior team members to take this over). Accounts should be led effectively, ensuring a high standard of delivery while maintaining profitability of the client. Experience of working across multiple verticals and with different teams leads to innovation to refine solutions for clients and internal processes. Line Managers grow their team to multiple Executives, while Individual Contributors engage in knowledge sharing across the agency. Your progression will be focused on evolving from a skilled campaign manager into a highly autonomous and strategic account lead. This involves mastering your craft, building stronger client relationships, and starting to mentor others on the team.

Client Work

• Accountability for advanced changes in accounts, ensuring that team members are aware of what actions are being taken and why.
• Ideation and ownership of strategic client meetings, alongside Account Director, accountable for appropriate preparation by yourself and the wider team.
• Focus on development of junior team members on account work & strategy.
• Decision maker on advanced tests and experiments, ensuring that analysis & delivery are to the agency standard.
• Demonstrate confidence in handling challenging questions and managing client expectations. This includes clearly explaining performance fluctuations, articulating the “why” behind results (both positive and negative), and setting realistic forecasts for future performance.
• Assisting with creation of well-structured requests for the Data and Product teams.
• Deepen your understanding of your clients’ wider business goals. You will tailor reports, commentary, and strategic suggestions to their specific commercial objectives (e.g., Margin, Customer Lifetime Value), moving the conversation beyond platform metrics like CPM, CPC or CTR.

Internal Work

• Internal time is largely dedicated to either line management or heavy involvement in a project as an Individual Contributor. Individuals can be involved across both areas.

Pastoral Care

• Pastoral care of (Senior) Executives: gathering and regularly sharing feedback.
• Establishing a career development plan with clear goals, tailored to each individual.
• Accountable for performance reviews with clarity and consistency, providing promotion recommendations in line with review cycles.
• Accountable for a project/initiative contributing to client and/or company success.
• Accountable for setting ambitious milestones, driving achievable outcomes.
• Knowledge sharing, developing best practices, and mentoring others.

Required Skills

• Advanced knowledge of multiple verticals: adaptation of Paid Social strategy based on business goals.
• Advanced client communication skills: managing competing priorities, challenging decisions where necessary and influencing outcomes.
• Prioritisation: effective prioritisation of tasks and delegation of responsibilities to team members, while considering the commercial impact of a project.
• Client team support: developing team members’ technical skills & pace of delivery.
• Cross-Channel focus: ability to work effectively with members of other departments to deliver positive client outcomes.
• Team Communication: ability to have conversations about performance, manage team dynamics effectively, and be both constructive and pragmatic.
• Team Opportunities: understanding of individuals’ strengths and weaknesses, actively creating opportunities that aid managees' development.
• Ability to project manage, meet deadlines and drive forward a project.
• Unique expertise in the topic of a given project, delivering measurable work.
• Actively contribute to the agency's knowledge base. This includes preparing and presenting case studies of your successful campaigns in team meetings, documenting new processes, and proactively sharing platform updates and their strategic implications.

In return for your work, time and skills, we offer a competitive salary and some additional benefits:

• Equity in the Business: Gain ownership in WeDiscover through our EMI Options Scheme, allowing you to share in the success you help create.
• Significant Career Advancement: Be part of a fast-growing agency where your contributions will have a direct impact on our growth and culture. You’ll have the opportunity to shape the direction of the business, joining at a pivotal stage in our journey.
• Work Flexibly: We believe spending quality time with your team is effective in building strong relationships and delivering great work. We recommend you spend 1-2 days a week in our offices to benefit from in-person connections.
• Top of the Range Tools: We provide top-quality equipment, including a high-spec laptop, screens, and access to our bespoke technology, ensuring you have everything you need to succeed.
• Generous Time Off: Enjoy 28 days of annual leave (plus the usual bank holidays) and the option to take a 5-week paid sabbatical after 5 years of service to refresh and recharge.
• Wellness & Wellbeing: Get a £40 monthly wellness subscription to your choice of services like Calm, Headspace, Huel, Thriva, or a gym membership to support your well-being.
• Volunteering & Giving Back: Take two volunteering days per year to give back to a cause you care about.
• Continuous Learning: Access a £200 annual learning fund for books, courses, or subscriptions. Our culture of continuous training supports both technical skills and broader business acumen development.
• Inclusive Culture: We’re committed to building an inclusive, positive environment where success is shared, and everyone feels supported in achieving their best.