Paid Social Account Director

At WeDiscover, our mission is simple: to inspire and influence great companies to grow - and in doing so, help define the future of marketing. We’re a performance marketing and technology agency founded in 2020 on the belief that when you bring together performance marketers, data scientists and engineers, genuinely powerful things happen. Since then, we’ve been recognised in the Deloitte Fast 50 tech businesses and ranked in the top 8% of the Financial Times’ Fastest Growing Companies in Europe. WeDiscover is founder-led and independent, with no outside investors - allowing us to stay true to our vision and move quickly. Beyond agency services, we design and build impactful marketing technology that helps our clients stay ahead in an increasingly competitive and complex landscape. We believe in doing good while doing well, and we’re building a culture where commercial success, innovation and positive impact go hand in hand.

The Role

We’re looking for an experienced Account Director to help lead and grow our Paid Social offering. Reporting directly into the Head of Paid Social, you’ll take ownership of advertising strategy and execution across some of our flagship client accounts, working across platforms including Meta, TikTok, Snap and Pinterest. This is a senior role with real influence - not just over client performance, but over how the Paid Social department evolves. You’ll be trusted to set direction, develop people, and help shape priorities, products and ways of working as the agency continues to scale. If you’re excited by performance-led thinking, innovation, and the intersection of marketing and technology, this role offers the opportunity to make a genuine mark.

What You’ll Be Responsible For

• Client Leadership & Strategy
• Leading Paid Social strategy and delivery for some of the agency’s largest and most important clients
• Developing innovative, performance-driven strategies across multiple platforms and formats
• Partnering closely with senior client stakeholders to align activity with commercial objectives
• Bringing a strong bottom-funnel, activation mindset while balancing longer-term growth goals
• Using data, insight and experimentation to continuously optimise performance
• Line-managing Paid Social Managers, setting clear expectations and objectives
• Mentoring and developing your team to raise standards and capability
• Working closely with internal multi-disciplinary teams to deliver integrated solutions
• Feeding opportunities, risks and challenges back to the Head of Paid Social to help shape departmental priorities and product development

What We’re Looking For

• Core Experience & Skills
• Strong commercial experience in Paid Social advertising
• A proven performance mindset, with depth in bottom-funnel activation
• Track record of managing large Paid Social budgets (£200k–£1m+ per month)
• Ability to set strategy and execute it across multiple platforms and formats
• Strong analytical skills, with experience turning data into clear recommendations
• Confident communicator with excellent presentation and stakeholder management skills
• Experience managing and mentoring team members
• Comfortable using analytics platforms and attribution models to guide investment decisions
• Exposure to marketing automation and dynamic creative optimisation (DCO)
• Experience working within multi-functional media teams
• Brand awareness and reach activation experience
• Experience across multiple verticals and Paid Social approaches
• Practical use of first-party data within Paid Social activity

Personal Qualities

• Strategic thinker with an analytical, problem-solving mindset
• Curious and innovation-driven, with a willingness to test new ideas
• Strong leader who enjoys building teams and developing people
• Able to balance technical expertise with commercial acumen
• Genuinely fascinated by the intersection of marketing and technology
• Adaptable, proactive and comfortable in a fast-growth environment

Progression & Impact

Success in this role is measured not just by client performance, but by your wider impact on the agency. This includes:

• Demonstrating calm, solutions-focused leadership under pressure
• Building strong cross-department relationships, particularly with Data and other Paid Media teams
• Leading the rollout of new internal processes and ensuring teams adopt them successfully
• Contributing beyond your accounts - through internal projects, team development, or strengthening WeDiscover’s external presence

In return for your work, time and skills, we offer a competitive salary and some additional benefits:

• Equity in the Business: Gain ownership in WeDiscover through our EMI Options Scheme, allowing you to share in the success you help create.
• Significant Career Advancement: Be part of a fast-growing agency where your contributions will have a direct impact on our growth and culture. You’ll have the opportunity to shape the direction of the business, joining at a pivotal stage in our journey.
• Work Flexibility: 2-3 days in our London office as best suits you
• Top of the Range Tools: We provide top-quality equipment, including a high-spec laptop, screens, and access to our bespoke technology, ensuring you have everything you need to succeed.
• Generous Time Off: Enjoy 28 days of annual leave (plus the usual bank holidays) and the option to take a 5-week paid sabbatical after 5 years of service to refresh and recharge.
• Wellness & Wellbeing: Get a £40 monthly wellness subscription to your choice of services like Calm, Headspace, Huel, Thriva, or a gym membership to support your well-being.
• Volunteering & Giving Back: Take two volunteering days per year to give back to a cause you care about.
• Continuous Learning: Access a £200 annual learning fund for books, courses, or subscriptions. Our culture of continuous training supports both technical skills and broader business acumen development.
• Inclusive Culture: We’re committed to building an inclusive, positive environment where success is shared, and everyone feels supported in achieving their best.