Director, Paid Media & Multi-Channel Growth in London

The Director, Paid Media at WeDiscover is a multifaceted role encompassing media strategy, delivery excellence and senior client leadership. We expect candidates to have significant experience leading multi-functional teams. Paid Search and Paid Social experience is essential, with SEO, Video, Programmatic and Affiliate preferred. Experience across creative design, data science, analytics or product is beneficial. This role is strategic by design and oversees a group of clients (a pod). Candidates should demonstrate both depth and breadth of expertise, developing comprehensive marketing strategies and driving results across ad formats and platforms.

You will organise and critique projects, media planning and budgeting, ensuring your pod executes targeted campaigns aligned with clients’ marketing and business objectives while maintaining cohesion and effectiveness.

• Responsible for driving operational effectiveness & efficiency: Ensuring that client teams are driving impact as much as observing hygiene best practices. Our approach to strategy and activation should reflect this mantra.
• Designing sustainable ways of working that protect quality, pace, and team focus—so the pod consistently delivers client outcomes.
• Optimises for impact and quality of thinking, not activity volume. Challenging current industry “best practices” and constantly seeking new information, devising new solutions to solve client marketing challenges and working with departmental heads to implement learnings across service provisions.
• An always-on approach to collaboration with the Tech and Product teams to solve repeatable challenges in a scalable manner.
• Ownership of media strategy and planning: Responsible and accountable for the creation and delivery of media strategy across their client set - working with channel teams to concept ideas and execute.
• Able to coordinate, combine and deliver multi-channel responses (across paid search, paid social, video and SEO) for clients that are both clear and cohesive in solving for a client goal.
• Excellent understanding of paid media channels and how to deploy them based on client objectives.
• Supports new business through strategic input, credibility in pitches, and shaping the delivery approach.
• Client relationship management: Own senior client relationships (Director to C-suite), positioning WeDiscover as a strategic partner and sustaining long-term partnerships.
• Manage conversations around resourcing and deliverables to ensure expectations are met.
• Proactively plan ahead of client requests to deliver effective outcomes.
• Maintain high standards of professionalism across team communications.
• Understand commercials and contractual terms to manage expectations, mitigate risk and protect outcomes.
• Review client contracts annually against resourcing expectations and capabilities.
• Negotiate contracts where appropriate to deliver commercial growth.
• Produce multi-channel proposals across current and new service provisions.
• Identify opportunities to broaden impact across services where it genuinely improves results.
• Responsible for working across media functions to drive alignment: Work closely with Heads of Department to streamline operational processes and improve efficiency.
• Collaborate with other Directors, Paid Media to share learnings and solutions to common challenges.
• Support Product and Technology teams in shaping roadmaps based on client challenges and commercial opportunities.
• Continuously improve communication and contextual understanding across media teams to enhance decision-making and accelerate action.
• Representing WeDiscover: Mentor senior media team members to drive innovation and quality.
• Build trust through candour, rigour and high standards.
• Present internally and at industry events, championing agency capabilities and culture.
• Client Value & Delivery Stewardship: Translate broad marketing and business briefs into clear, outcome-led plans.
• Define objectives, KPIs and measurement approaches.
• Prioritise high-impact work and set a delivery rhythm that protects quality.
• Make sensible trade-offs on scope, timelines and resourcing, communicating transparently so clients and teams stay aligned.
• Engaged Leadership: Lead from the front with visibility and proactivity.
• Set a clear vision that teams and clients buy into.
• Exceptional Organisation: Link preparation to proactivity.
• Manage expectations and sequencing of work with structure and clarity.
• Interpersonal Skills: Build deep relationships with stakeholders across client organisations.
• Mentoring & Enablement: Develop high-performing teams capable of delivering innovative solutions.

We believe in creating an environment where teams can build lasting relationships, helping mentor the next generation of performance marketing experts here at WeDiscover. You should embody values like humility and trustworthiness, nurturing brilliance, being impact focused and proving fast. We are seeking people who can act with integrity and be deliberate in their actions to further WeDiscover’s mission.

• Significant Career Advancement: Be part of a fast-growing agency where your contributions will have a direct impact on our growth and culture.
• Equity in the Business: Gain ownership in WeDiscover through our EMI Options Scheme.
• Work Flexibly: We recommend you spend 1-2 days a week in our offices to benefit from in-person connections.
• Top of the Range Tools: We provide top-quality equipment, including a high-spec laptop, screens, and access to our bespoke technology.
• Generous Time Off: Enjoy 28 days of annual leave (plus the usual bank holidays) and the option to take a 5-week paid sabbatical after 5 years of service.
• Wellness & Wellbeing: Get a £40 monthly wellness subscription to your choice of services.
• Volunteering & Giving Back: Take two volunteering days per year to give back to a cause you care about.
• Continuous Learning: Access a £200 annual learning fund for books, courses, or subscriptions.
• Inclusive Culture: We’re committed to building an inclusive, positive environment where success is shared.

WeDiscover is an equal-opportunity employer. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity.