Head of Organic Search (SEO / GEO)

We are seeking a commercially driven and strategically minded Head of Organic Search to lead and scale our organic search offering. This role will define the long-term vision for Organic at WeDiscover - leading strategy, productisation, delivery frameworks and commercial performance - while building and leading a high-performing organic search department.

Key Responsibilities

• Own and define the strategic direction of Organic Search across the agency, setting the vision, frameworks and quality standards that underpin delivery.
• In the initial build phase, lead organic search strategy and delivery across a portfolio of existing clients, with the objective of transitioning to departmental oversight as the team structure is established.
• Partner with internal teams and senior client stakeholders to translate departmental strategy into innovative, client-specific organic growth plans aligned with business objectives.
• Develop and refine organic search processes, products and pricing models to ensure delivery is scalable, commercially robust and future-proofed as the offering grows.
• Own revenue growth, profitability and commercial performance of the Organic department.
• Support new business and account growth through leading pitch strategy, audits and identifying high-value upsell opportunities.
• Design, hire and develop the organic search team, defining structure, capability roadmaps and performance standards across the department.
• Contribute to agency-wide strategic planning as part of the senior leadership team.

Required Skills & Experience

• 8+ years of experience in organic search, including senior leadership within an agency environment.
• Proven track record of building, scaling or transforming an organic search function or department.
• Extensive experience managing large-scale organic search programmes across complex client accounts.
• A strong commercial focus, with experience driving bottom-funnel performance through organic search.
• Excellent attention to detail, with strong analytical skills and a data-driven approach to organic search performance.
• Experience engaging and influencing senior stakeholders at C-suite or Founder level.
• Outstanding communication and presentation skills.
• Experience leading, mentoring and developing senior team members.

Desired Skills

• Experience productising organic search services into scalable, differentiated offerings.
• Experience using automation, tooling, or scalable workflows to support organic search performance.
• Experience working with multi-functional teams across SEO, Paid Media and Data.
• Experience working across a range of business verticals.
• Experience navigating modern search landscapes shaped by AI-driven discovery, with a proactive approach to experimentation and product evolution.

Personal Qualities

• Strategic thinker with an analytical mindset.
• Innovation-driven approach to problem-solving.
• Strong leadership presence and department-building capability.
• Comfortable operating with autonomy and accountability.
• Ability to balance technical expertise with commercial acumen.
• Fascinated by the intersection of marketing and technology.
• Adaptable and eager to trial new technologies and methodologies.

Why Work at WeDiscover

• Significant Career Advancement: Be part of a fast-growing agency where your contributions will have a direct impact on our growth and culture.
• Equity in the Business: Gain ownership in WeDiscover through our EMI Options Scheme.
• Work Flexibility: Choose to work remotely, from our London office, or a mix of both.
• Top of the Range Tools: We provide top-quality equipment, including a high-spec laptop, screens, and access to our bespoke technology.
• Generous Time Off: Enjoy 28 days of annual leave (plus the usual bank holidays) and the option to take a 5-week paid sabbatical after 5 years of service.
• Wellness & Wellbeing: Get a £40 monthly wellness subscription to your choice of services.
• Volunteering & Giving Back: Take two volunteering days per year to give back to a cause you care about.
• Continuous Learning: Access a £200 annual learning fund for books, courses, or subscriptions.
• Inclusive Culture: We’re committed to building an inclusive, positive environment where success is shared.

WeDiscover is an equal-opportunity employer. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity.