At a Glance
- Tasks: Lead innovative paid social strategies for top clients on platforms like Meta and TikTok.
- Company: WeDiscover is a fast-growing performance marketing agency, recognised for innovation and excellence.
- Benefits: Enjoy remote work flexibility, generous time off, and a wellness subscription to support your well-being.
- Why this job: Make a real impact in a dynamic environment while shaping the future of marketing technology.
- Qualifications: 3+ years in paid social advertising with strong leadership and analytical skills required.
- Other info: Join a culture that values inclusivity, continuous learning, and giving back to the community.
The predicted salary is between 48000 - 72000 £ per year.
Our mission is to inspire and influence great companies to grow - defining the future of marketing. WeDiscover is a leading performance marketing and technology agency, launched in 2020, with a belief that combining marketing experts with data scientists and engineers leads to amazing outcomes. We have been recognised in the Deloitte Fast 50 tech businesses and in the top 8% of the Financial Times' Fastest Growing Companies in Europe.
We pride ourselves on inventing impactful marketing technology that keeps our clients ahead in an ever-evolving, competitive landscape. WeDiscover is founder-led, with no outside investors, allowing us to stay true to our vision. Our leadership team brings vast experience across digital marketing, technology, and analytics, fostering a culture where success goes hand-in-hand with a positive impact.
Position Overview
As Account Director, you will report directly to the Head of Paid Social. This is an exciting opportunity to help grow the department within the agency, contributing to its performance and culture. We are seeking an innovative Account Director to lead advertising strategy and execution across our flagship accounts on Meta, Snap, Pinterest, and TikTok.
Key Responsibilities
- Lead paid social initiatives for some of the agency's largest clients.
- Work with internal teams and senior client stakeholders to develop innovative strategies and execute them.
- Oversee the work of Managers as direct reports, setting clear expectations and objectives for the team on client deliverables.
- Inform the Head of Paid Social on opportunities and challenges across our client set, helping shape priorities and product solutions.
Required Skills & Experience
- 3+ years of experience in paid social advertising.
- A performance focus with significant experience in bottom-funnel activation.
- Proven track record of managing large paid social budgets (£200K - £1M monthly).
- Capable of setting strategy and executing this across multiple platforms and formats.
- Demonstrated experience with data analysis and recommendations.
- Outstanding communication and presentation skills.
- Team management and mentoring experience.
- Proficiency in utilising analytics platforms and attribution models to guide investment decisions.
Desired Skills
- Experience with marketing automation and programmatic (DCO) solutions.
- Experience working with multi-functional media teams.
- Experience in brand awareness and reach activation.
- Experience of a variety of business verticals and differing paid social strategies.
- Experience utilising 1st party data in paid social media activity.
Personal Qualities
- Strategic thinker with an analytical mindset.
- Innovation-driven approach to problem-solving.
- Strong leadership and team-building capabilities.
- Ability to balance technical expertise with commercial acumen.
- Fascinated by the intersection of marketing and technology.
- Adaptable and eager to trial new technologies and methodologies.
Why work at WeDiscover:
- Significant Career Advancement: Be part of a fast-growing agency where your contributions will have a direct impact on our growth and culture.
- Equity in the Business: Gain ownership in WeDiscover through our EMI Options Scheme.
- Work Flexibility: Choose to work remotely, from our London office, or a mix of both.
- Top of the Range Tools: We provide top-quality equipment to ensure you have everything you need to succeed.
- Generous Time Off: Enjoy 28 days of annual leave and the option to take a 5-week paid sabbatical after 5 years of service.
- Wellness & Wellbeing: Get a £40 monthly wellness subscription to support your well-being.
- Volunteering & Giving Back: Take two volunteering days per year to give back to a cause you care about.
- Continuous Learning: Access a £200 annual learning fund for books, courses, or subscriptions.
- Inclusive Culture: We’re committed to building an inclusive, positive environment.
Interview Process:
- Stage 1: Initial phone call with our Managing Director or Group Account Director, Paid Social.
- Stage 2: A competency-based interview exploring paid social strategy and execution.
- Stage 3: A cultural interview to assess your attitudes and behaviours.
WeDiscover is an equal-opportunity employer, committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, and gender identity.
Account Director, Paid Social employer: WeDiscover | Performance Marketing & Technology Agency
Contact Detail:
WeDiscover | Performance Marketing & Technology Agency Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director, Paid Social
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially on platforms like Meta, Snap, Pinterest, and TikTok. Being able to discuss recent case studies or innovative campaigns during your interview will show your passion and expertise in the field.
✨Tip Number 2
Prepare to demonstrate your analytical skills by bringing examples of how you've used data to drive performance in previous roles. Highlighting specific metrics or results can help you stand out as a candidate who understands the importance of data-driven decision-making.
✨Tip Number 3
Showcase your leadership abilities by discussing your experience in managing teams and mentoring others. Be ready to share specific instances where you set clear objectives and helped your team achieve them, as this aligns with the responsibilities of the Account Director role.
✨Tip Number 4
Research WeDiscover's culture and values thoroughly. During the cultural interview, be prepared to articulate how your personal values align with theirs, particularly their commitment to innovation and doing good while doing well. This will demonstrate that you're not just a fit for the role, but also for the company.
We think you need these skills to ace Account Director, Paid Social
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid social advertising, particularly focusing on your performance-driven achievements. Use metrics to demonstrate your success in managing large budgets and executing strategies across platforms like Meta, Snap, Pinterest, and TikTok.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the intersection of marketing and technology. Discuss how your strategic thinking and analytical mindset can contribute to WeDiscover's mission of inspiring growth through innovative marketing solutions.
Showcase Leadership Experience: Emphasise any team management or mentoring experience you have. Highlight specific examples where you've set clear expectations and objectives for your team, as this is crucial for the Account Director role.
Demonstrate Data Proficiency: Include examples of how you've utilised analytics platforms and attribution models in your previous roles. This will show your capability in guiding investment decisions based on data analysis, which is a key requirement for the position.
How to prepare for a job interview at WeDiscover | Performance Marketing & Technology Agency
✨Showcase Your Experience
Be prepared to discuss your 3+ years of experience in paid social advertising. Highlight specific campaigns you've managed, especially those with large budgets, and how you drove performance through innovative strategies.
✨Demonstrate Analytical Skills
Since the role requires data analysis, come equipped with examples of how you've used analytics platforms to guide investment decisions. Be ready to explain your thought process behind data-driven recommendations.
✨Communicate Clearly
Outstanding communication is key for this position. Practice articulating your ideas concisely and coherently, especially when discussing complex strategies or presenting to senior stakeholders.
✨Emphasise Team Leadership
As you'll be overseeing Managers, share your experiences in team management and mentoring. Discuss how you've set clear expectations and objectives, and how you foster a positive team culture.