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- Tasks: Lead CRM innovation and drive data-driven marketing strategies for brides across Europe.
- Company: Join WED2B, the UK's largest bridalwear retailer, expanding into Brussels in 2025.
- Benefits: Enjoy flexible hours, employee discounts, and a supportive work culture with ongoing training.
- Why this job: Be part of a dynamic team shaping the future of bridalwear with direct access to leadership.
- Qualifications: Expertise in Google Analytics, PPC, SEO, and experience in multi-territory marketing required.
- Other info: Hybrid working available; we value equality, diversity, and inclusion in our workplace.
The predicted salary is between 43200 - 72000 £ per year.
Join the UK & Europe’s largest bridalwear retailer, WED2B, as we expand our 58-store network with an amazing new store in Brussels opening April 2025. We’re a dynamic, growth-focused company seeking a marketing expert to drive our data and tech strategies, helping us captivate brides across the UK, Ireland, Belgium, Netherlands, and Germany.
We’re looking for a Marketing Technology & Insights Manager to lead our CRM revolution, harness cutting-edge marketing platforms, and deliver data-driven strategies that fuel our growth. Reporting directly to the Managing Director, you’ll be the go-to expert for all things data and tech, collaborating with our talented marketing team to elevate our brand.
What you’ll do:
- Lead CRM Innovation: Use data segmentation to map customer journeys and create impactful communications for our brides.
- Drive Platform Integration: Spearhead the onboarding of a new marketing platform to supercharge customer insights and acquisition.
- Deliver Strategic Insights: Provide weekly/monthly data reports to the Managing Director, shaping our marketing strategy with tools like Google Analytics.
- Manage Agencies: Oversee SEO and Paid advertising agencies, ensuring top performance across Google Adwords and META Ads Manager campaigns.
- Support Growth: Optimize e-commerce platforms, manage multi-territory campaigns, and collaborate with the team to boost market share.
We are looking for someone who has:
- Expertise in Google Analytics, Google Adwords (PPC), META Ads Manager, Email Marketing CRM, and SEO optimisation.
- Multi-territory management experience, including e-commerce optimisation across diverse markets.
- Agency management (SEO and Paid advertising) experience involving onboarding new marketing platforms.
- Strong collaboration skills to work effectively with our marketing team and contribute to overall growth.
- Experience in a similar marketing generalist role, with a passion for data and technology.
- A proactive attitude, demonstrated through past projects where they’ve taken initiative, such as contributing to a marketing platform rollout or driving a successful campaign.
We offer:
- Training and ongoing support to make you successful in this role.
- Flexibility of working hours.
- An international company with small-sized teams and a high level of personal attention.
- Employee discounts and benefits.
- Additional policies such as enhanced Maternity and Paternity, holiday exchange scheme, volunteer time off and refer a friend.
Does this sound like you? Then apply today! Shape the future of a leading bridalwear brand with a clear growth trajectory, while working in a collaborative, innovative team environment with direct access to leadership. You’ll find we are committed to developing, maintaining, and supporting a culture of equality, diversity, and inclusion. This applies to both our workforce and the practices we follow.
Job Type: Permanent
Hours of Work: 39 hours per week, office based in Milton Keynes, but hybrid working available.
Marketing Technology & Insights Manager employer: WED2B Limited
Contact Detail:
WED2B Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Technology & Insights Manager
✨Tip Number 1
Familiarise yourself with the latest trends in marketing technology and CRM systems. Being well-versed in tools like Google Analytics and META Ads Manager will not only boost your confidence but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 2
Network with professionals in the bridalwear and marketing sectors. Attend industry events or webinars to connect with potential colleagues and learn more about the specific challenges and opportunities within this niche market.
✨Tip Number 3
Showcase your proactive attitude by preparing case studies of past projects where you successfully implemented data-driven strategies. This will highlight your ability to lead CRM innovations and manage agency relationships effectively.
✨Tip Number 4
Research WED2B’s current marketing strategies and recent campaigns. Understanding their brand voice and customer engagement tactics will allow you to tailor your discussions during interviews, showing that you're genuinely interested in contributing to their growth.
We think you need these skills to ace Marketing Technology & Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing technology, CRM systems, and data analytics. Use specific examples that demonstrate your expertise in Google Analytics, Google Adwords, and META Ads Manager.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for data-driven marketing and your proactive attitude. Mention any past projects where you led initiatives or contributed to successful campaigns, particularly in multi-territory management.
Showcase Collaboration Skills: In your application, emphasise your ability to work collaboratively with teams. Provide examples of how you've successfully managed agencies or worked with marketing teams to achieve common goals.
Highlight Continuous Learning: Mention any training or certifications related to marketing technology and data analysis. This shows your commitment to staying updated in the field and aligns with WED2B's focus on ongoing support and development.
How to prepare for a job interview at WED2B Limited
✨Showcase Your Data Skills
Since the role heavily focuses on data-driven strategies, be prepared to discuss your experience with Google Analytics, Google Adwords, and CRM systems. Bring examples of how you've used data to drive marketing decisions in previous roles.
✨Demonstrate Multi-Territory Experience
Highlight any experience you have managing marketing campaigns across different regions. Discuss the challenges you faced and how you adapted strategies to cater to diverse markets, as this is crucial for the role.
✨Prepare for Agency Management Questions
Expect questions about your experience managing SEO and paid advertising agencies. Be ready to share specific examples of how you’ve onboarded new platforms and ensured top performance from these agencies.
✨Emphasise Collaboration and Initiative
The company values teamwork and proactivity. Share instances where you collaborated effectively with a team or took the initiative on a project, especially in relation to marketing technology or platform rollouts.
