At a Glance
- Tasks: Build and maintain customer segmentation frameworks for personalised CRM experiences.
- Company: Major UK retailer investing in customer data and personalisation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on data accuracy and customer understanding.
- Why this job: Join a fast-paced team and shape the future of customer engagement.
- Qualifications: Experience in CRM, audience strategy, and proficiency in Salesforce Data Cloud.
The predicted salary is between 49500 - 60500 £ per year.
This opportunity is with a major UK retailer whose Digital function is investing seriously in customer data and personalisation, building a dedicated CRM team with specialist roles rather than treating segmentation and audience-building as an afterthought within a broader marketing team. It's a fast-paced, hybrid-working environment, offering the chance to build genuinely foundational infrastructure — the audience and segmentation capability that the rest of the CRM function relies on — within a well-resourced, rapidly developing digital team.
This is a CRM Audience Insights & Segmentation Manager position sitting within the Digital team. The person in this role builds and maintains the customer segmentation and audience frameworks that power personalised CRM and digital experiences — turning behavioural, transactional, and engagement data into scalable, reusable audiences within Salesforce Data Cloud. That means developing behavioural, lifecycle, propensity, and affinity-based segments, translating customer personas and research into actionable audiences, and working closely with Consumer Insights, Data & Analytics, and the wider CRM team to ensure those audiences are genuinely useful, accurate, and well-governed. It's as much a technical platform-building role as an analytical one — the person becomes the resident expert on "who our customer is" for the wider Digital team.
The ideal candidate has proven experience working across CRM, customer insights, and segmentation or audience strategy, ideally with genuine hands-on experience in Salesforce Data Cloud, Marketing Cloud, or a comparable CDP or activation platform (such as Braze or Iterable). They should be proficient in SQL for data extraction and manipulation, comfortable with A/B testing methodology, and familiar with digital analytics platforms like GA4 or Adobe Analytics. Beyond the technical skillset, this person needs an understanding of predictive modelling, propensity scoring, or customer lifecycle analysis, strong attention to data accuracy and quality, and a genuinely proactive, curious mindset — someone who wants to understand the customer deeply, not just process the data about them. Retail or e-commerce experience is a nice-to-have, not essential.
CRM Segmentation Manager in Slough employer: WeComm
Join a leading UK retailer that champions innovation and creativity within its expanding Digital team. With a dynamic work culture that embraces hybrid working, you'll have the opportunity to shape the future of a large-scale consumer app while enjoying robust employee growth opportunities, mentorship, and a commitment to accessibility in design. This role not only allows you to influence product direction but also to thrive in a fast-paced environment where your contributions are valued and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Segmentation Manager in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WeComm and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WeComm are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WeComm on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WeComm. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Segmentation Manager in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WeComm. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WeComm:Show us that you’ve done your homework! In your application, briefly mention what you admire about WeComm’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WeComm
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WeComm will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WeComm, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
