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For Companies At a Glance
- Tasks: Lead digital strategy and drive customer growth for a renowned British fashion brand.
- Company: Iconic British fashion brand with a rich cultural legacy and global recognition.
- Benefits: Six-figure salary, significant impact, and a vibrant Central London HQ.
- Why this job: Shape the future of a beloved brand and make a real difference in fashion.
- Qualifications: Experience in digital growth, team leadership, and strong commercial acumen required.
- Other info: Join a fast-paced, creative environment with exceptional leadership.
The predicted salary is between 72000 - 108000 £ per year.
The Company
There are very few British fashion brands that genuinely hold iconic status. This is one of them. A brand that has built decades of cultural relevance, recognised globally for its distinctive identity, loyal community and ability to evolve with the times while staying true to its roots. Today, the business is entering an exciting new chapter of growth. With significant investment behind its digital and customer ecosystem, the leadership team is doubling down on building a truly world-class customer proposition one that blends brand, data, technology and experience to create deeper relationships with its audience. Led by an exceptional CEO with a clear vision for the future, the business is assembling a high-impact leadership team capable of taking an already loved brand and unlocking the next stage of global growth.
The Role
This is a newly created position, sitting at the heart of the brand’s digital and customer strategy. Reporting directly into the CEO, you will own and lead a multi-million-pound digital P&L, shaping the way the brand connects with its customers across every digital touchpoint. This is a role for someone who understands that modern retail success sits at the intersection of data, brand, performance marketing and customer experience.
- Lead the end-to-end customer strategy across digital channels
- Own and drive performance of a significant digital P&L
- Build and develop a high-performing, multidisciplinary team
- Work closely with marketing, brand, trading and technology to drive customer growth
- Use data and insight to optimise acquisition, retention and lifetime value
- Play a key role in shaping the future direction of the brand’s digital ecosystem
This isn’t a role to simply maintain performance — it’s a role designed to accelerate growth.
The Person
We’re looking for a commercially sharp, customer-obsessed leader who thrives in ambitious, fast-moving environments. Someone who understands the nuance of scaling digital performance while protecting and enhancing brand equity. You will likely bring:
- Significant experience leading customer or digital growth functions within retail or fashion
- Ownership of a meaningful digital P&L
- A track record of building and developing high-performing teams
- Deep understanding of customer acquisition, CRM, retention and digital performance channels
- Strong commercial acumen with the ability to translate data into decisive action
- The confidence and presence to operate as a senior voice around the leadership table
Just as importantly, you’ll be someone who thrives in a culture that values pace, creativity and ambition.
The Offering
This is a rare opportunity to step into a high-profile leadership role within one of Britain’s most recognisable fashion brands. You’ll be given genuine ownership, autonomy and the platform to make a real impact on the future of the business. The package includes:
- Six-figure base salary
- Significant scope for impact and progression
- A Central London HQ
- The chance to work directly alongside an exceptional CEO and leadership team
- The opportunity to build and shape a best-in-class customer function
Most importantly, this role offers the chance to help shape the next chapter of a brand that already holds a special place in the landscape of British fashion.
Digital Director in London employer: WeComm
Contact Detail:
WeComm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Director in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and digital sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your expertise! Create a personal website or portfolio that highlights your achievements in digital strategy and customer growth. Use case studies to demonstrate how you've driven performance and built high-performing teams. This will make you stand out when applying for roles like Digital Director.
✨Tip Number 3
Prepare for interviews by diving deep into the brand’s digital presence. Understand their customer journey and think about how you can enhance it. Bring fresh ideas to the table that align with their vision for growth. This shows you're not just interested in the role, but genuinely invested in the brand's future.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can give you an edge. Plus, it shows you’re proactive and serious about joining our team. Let’s make your next career move a game-changer!
We think you need these skills to ace Digital Director in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through. We want to see how much you love what we do and how you can contribute to our exciting new chapter.
Tailor Your CV: Make sure your CV is tailored to the Digital Director role. Highlight your experience with digital P&L management and customer strategy, as these are key areas for us. We want to see how your skills align with our needs!
Be Data-Driven: Since this role is all about data and performance, include specific examples of how you've used data to drive growth in previous roles. Show us that you can translate insights into action – that's what we're looking for!
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures it gets to the right people. Plus, it shows you're serious about joining our team!
How to prepare for a job interview at WeComm
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and recent developments. Understanding its cultural relevance and how it has evolved will show your genuine interest and help you connect your experience to their vision.
✨Showcase Your Digital Acumen
Be ready to discuss specific examples of how you've successfully managed digital P&L in the past. Highlight your experience with customer acquisition and retention strategies, and be prepared to share data-driven results that demonstrate your impact.
✨Demonstrate Leadership Skills
Since this role involves building a high-performing team, come prepared with examples of how you've developed talent in previous positions. Discuss your approach to fostering collaboration across departments like marketing and technology to drive customer growth.
✨Emphasise Your Commercial Insight
Prepare to talk about how you've translated data into actionable strategies in fast-paced environments. Show that you understand the balance between scaling digital performance and maintaining brand equity, which is crucial for this role.