At a Glance
- Tasks: Build and maintain customer segmentation frameworks for personalised digital experiences.
- Company: Major UK retailer investing in customer data and personalisation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on data accuracy and customer understanding.
- Why this job: Join a fast-paced team and shape the future of customer engagement.
- Qualifications: Experience in CRM, audience strategy, and proficiency in SQL.
The predicted salary is between 44817 - 54777 £ per year.
This opportunity is with a major UK retailer whose Digital function is investing seriously in customer data and personalisation, building a dedicated CRM team with specialist roles rather than treating segmentation and audience-building as an afterthought within a broader marketing team. It's a fast-paced, hybrid-working environment, offering the chance to build genuinely foundational infrastructure — the audience and segmentation capability that the rest of the CRM function relies on — within a well-resourced, rapidly developing digital team.
The Role
This is a CRM Audience Insights & Segmentation Officer position sitting within the Digital team, reporting into the CRM Customer Engagement Manager. The person in this role builds and maintains the customer segmentation and audience frameworks that power personalised CRM and digital experiences — turning behavioural, transactional, and engagement data into scalable, reusable audiences within Salesforce Data Cloud. That means developing behavioural, lifecycle, propensity, and affinity-based segments, translating customer personas and research into actionable audiences, and working closely with Consumer Insights, Data & Analytics, and the wider CRM team to ensure those audiences are genuinely useful, accurate, and well-governed. It's as much a technical platform-building role as an analytical one — the person becomes the resident expert on 'who our customer is' for the wider Digital team.
The Person
The ideal candidate has proven experience working across CRM, customer insights, and segmentation or audience strategy, ideally with genuine hands-on experience in Salesforce Data Cloud, Marketing Cloud, or a comparable CDP or activation platform (such as Braze or Iterable). They should be proficient in SQL for data extraction and manipulation, comfortable with A/B testing methodology, and familiar with digital analytics platforms like GA4 or Adobe Analytics. Beyond the technical skillset, this person needs an understanding of predictive modelling, propensity scoring, or customer lifecycle analysis, strong attention to data accuracy and quality, and a genuinely proactive, curious mindset — someone who wants to understand the customer deeply, not just process the data about them. Retail or e-commerce experience is a nice-to-have, not essential.
CRM Segmentation Manager in London employer: WeComm
Join a leading UK retailer that champions innovation and creativity within its expanding Digital team. With a dynamic work culture that embraces hybrid working, you'll have the opportunity to shape the future of a large-scale consumer app while enjoying robust employee growth opportunities, mentorship, and a commitment to accessibility in design. This role not only allows you to influence product direction but also to thrive in a fast-paced environment where your contributions are valued and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Segmentation Manager in London
✨Get to Know the Company Culture
Before jumping into applications, it’s super helpful to understand the vibe at WeComm. Check out their social media, read reviews on sites like Glassdoor, and see how they engage with customers. It'll give you clues on their values and help tailor your conversation during interviews.
✨Join Customer Support Communities
Dive into online communities like those on Reddit or LinkedIn where customer support pros hang out. Participating in discussions or asking questions can make you more visible to potential recruiters and help you learn about job openings at companies like WeComm before they even post them.
✨Attend Job Fairs or Networking Events
Look out for local job fairs or events specifically for customer support roles. This is your chance to meet hiring managers face-to-face, and you might even get the opportunity to interview on the spot!
✨Show Off Your Skills with Customer Interactions
In the customer support world, showcasing your communication skills is key. Consider creating a short video introducing yourself or even doing a mock call to showcase your abilities. It's a memorable way to stand out, especially if you can share this during your interview process!
We think you need these skills to ace CRM Segmentation Manager in London
Some tips for your application 🫡
Show Off Your Communication Skills:In customer support, clear communication is key. Make sure your CV highlights any experience you've had in customer-facing roles and your ability to resolve issues. Don't shy away from including specific examples of how you've gone above and beyond to help customers – this really shows your potential in the role.
Tailor Your Cover Letter to WeComm:Your cover letter is your chance to shine! Tell us why you want to work at WeComm specifically. Mention any unique aspects of our company that resonate with you and how your skills can enhance our customer support. This personal touch will set your application apart from the rest!
Highlight Any Relevant Tools or Tech Skills:If you've used customer support software like Zendesk or Freshdesk or have experience with CRM systems, make sure to mention these in your application. Being familiar with industry-standard tools can be a big plus for us when we’re reviewing applications, as it shows you can hit the ground running!
Demonstrate Your Problem-Solving Skills:Customer support roles often require a knack for problem-solving. In your application, share examples of past experiences where you've tackled tough situations or resolved conflicts effectively. This will give us a good sense of how you handle challenges—an essential skill for success at WeComm!
How to prepare for a job interview at WeComm
✨Show Off Your People Skills
In customer support, it's all about communicating effectively. Prepare to share instances from your past experiences where you handled difficult customers or resolved conflicts. We want to hear how you empathised and found the best solutions, so think of specific examples to back up your stories!
✨Know the Tools of the Trade
Familiarise yourself with common customer support tools like Zendesk or Freshdesk, and make sure to review how you’ve used any similar systems in the past. During the interview, being able to discuss your hands-on experience with software or ticketing systems can really set you apart from the competition, so don’t skip this prep!
✨Show Genuine Enthusiasm
As this is a full-time role, employers want someone who isn’t just looking for any job, but wants to grow within customer support. Make sure to express your enthusiasm for helping customers and your desire to develop your skills. Show them why you're passionate about this field!
✨Practice Common Scenarios
Be prepared for role-playing scenarios where you might have to reassess a solution with a frustrated customer or explain a complex process in simple terms. Practising these common scenarios can help us feel more confident and demonstrate our practical skills effectively during the interview.
