WeComm, a major UK retailer, is expanding its CRM capability with an Audience Insights & Segmentation Manager in the Digital team. You will build and maintain customer segmentation and audience frameworks that power personalised CRM and digital experiences, turning behavioural, transactional, and engagement data into reusable audiences in Salesforce Data Cloud.
The role blends platform-building with analysis: develop behavioural, lifecycle, propensity, and affinity segments; translate personas
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Hybrid CRM Segmentation & Audience Architect employer: WeComm
Join a leading UK retailer that champions innovation and creativity within its expanding Digital team. With a dynamic work culture that embraces hybrid working, you'll have the opportunity to shape the future of a large-scale consumer app while enjoying robust employee growth opportunities, mentorship, and a commitment to accessibility in design. This role not only allows you to influence product direction but also to thrive in a fast-paced environment where your contributions are valued and impactful.
