Growth Marketing Manager

We’re looking for a commercially minded, data-driven Growth Marketing Manager to drive customer acquisition, retention and revenue growth across our digital marketing channels. You’ll lead our in-house performance marketing and CRM activity, delivering effective campaigns across Google, Meta, email and SMS. Working closely with teams across the business, you’ll combine data, creativity and a test-and-learn approach to deliver sustainable growth and exceptional customer experiences.

What you’ll be doing

• Lead performance marketing across Google Ads (Search, Shopping and Performance Max) and Meta, driving new customer acquisition and improving return on ad spend.
• Manage budgets and performance through forecasting, reporting and continuous optimisation to maximise commercial results.
• Drive customer growth and retention by overseeing email and SMS campaigns, customer journeys, segmentation and automation.
• Test, learn and optimise audiences, creative, landing pages and campaigns, using data and customer insights to identify new growth opportunities.
• Lead and develop the team, coaching our Performance Marketing Assistant and Digital Marketing Executive while collaborating with Brand, Creative, Ecommerce and Customer Services.

What we’re looking for

• Proven experience managing and optimising Google Ads and Meta campaigns, with a strong understanding of performance marketing.
• A data-driven and commercially focused mindset, with experience using GA4 and advertising platforms to measure success and drive improvements.
• A passion for testing, learning and continuous optimisation, with the ability to turn insights into actionable growth strategies.
• An understanding of CRM, email marketing and customer lifecycle marketing, with a focus on retention and customer lifetime value.
• A collaborative and organised leader with strong communication skills and the ability to manage multiple priorities, support team development and deliver great customer experiences.

#J-18808-Ljbffr