At a Glance
- Tasks: Lead the strategy for AI-driven brand visibility and discovery in retail.
- Company: Join a top UK retail group focused on digital innovation.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Other info: Be at the forefront of the evolving retail landscape.
- Why this job: Shape the future of shopping with cutting-edge AI technology.
- Qualifications: Strong SEO background and expertise in ecommerce and AI.
The predicted salary is between 63000 - 77000 £ per year.
THE BRAND This AEO/GEO Lead opportunity sits within one of the UK’s most ambitious retail groups, home to some of the biggest names across sports, premium, luxury and lifestyle.
The business is investing heavily in digital innovation and is focused on building a world-leading brand ecosystem, making this an incredible opportunity for an AEO/GEO Lead to shape how millions of customers discover and shop its brands in an AI-first world.
THE ROLE As AEO/GEO Lead , you’ll take ownership of the strategy for how the group’s brands appear, rank and get recommended across the next generation of AI-powered discovery.
From Chat GPT and Google AI Overviews to Gemini and Perplexity, you’ll build the roadmap for AEO and GEO, driving visibility, traffic and revenue as customer behaviour moves beyond traditional search.
Sitting at the intersection of SEO, AI, data, content and product, the AEO/GEO Lead will have the opportunity to genuinely define what AI-driven retail discovery looks like at huge scale.
THE PERSON The ideal AEO/GEO Lead will come from a strong SEO background, with expertise across technical SEO, content strategy, entity optimisation and large-scale ecommerce.
You’ll be highly analytical, commercially minded and excited by the rapidly evolving world of AI search, with knowledge of areas such as structured data, LLMs, AI visibility, product feeds and experimentation.
For an AEO/GEO Lead who wants to be right at the forefront of where search and ecommerce are heading next, this is a seriously exciting opportunity.
GEO Lead employer: WeComm
WeComm is an exceptional employer that champions a culture of innovation and collaboration within its dynamic data team in Greater London. Employees benefit from a strong focus on professional growth, with opportunities to work on impactful data projects that drive ethical craftsmanship and sustainability. Join us to be part of a purpose-driven brand that values your contributions and fosters a supportive work environment.
StudySmarter Expert Advice🤫
We think this is how you could land GEO Lead
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like WeComm are looking for when hiring for a GEO Lead.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to WeComm for the GEO Lead, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at WeComm as a GEO Lead, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out WeComm’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a GEO Lead.
We think you need these skills to ace GEO Lead
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at WeComm, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with WeComm's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at WeComm. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at WeComm
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that WeComm uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at WeComm. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
