At a Glance
- Tasks: Shape customer journeys through email, loyalty, and retention marketing.
- Company: A celebrated UK brand in fashion-forward footwear and accessories.
- Benefits: Full-time role with opportunities for creativity and impact.
- Other info: Great chance to grow in a vibrant retail environment.
- Why this job: Join a dynamic team and build meaningful brand relationships.
- Qualifications: Experience with CRM platforms and a passion for bold branding.
The predicted salary is between 36000 - 60000 £ per year.
At the intersection of luxury and accessibility, this brand has become one of the UK's most celebrated names in fashion-forward footwear and accessories. With a distinct point of view rooted in creativity, inclusivity, and purpose, this is a business that's not just about product, it's about culture and community. Known for bold campaigns, sustainability efforts and an unmistakable London attitude, the brand continues to grow across global markets through both digital and physical channels.
Responsibilities:
- As CRM Manager, you'll play a pivotal role in shaping the customer journey across email, loyalty and retention marketing.
- You'll lead the charge on CRM strategy: owning segmentation, lifecycle journeys and campaign performance across key customer touchpoints.
- Working closely with digital, creative and analytics teams, you'll bring together data and brand storytelling to drive loyalty, repeat purchase and long-term customer value.
- This is a key role at the heart of an ambitious eCommerce and brand team, with huge opportunity for impact.
Qualifications:
- You're a customer-first thinker who combines analytical precision with creative energy.
- You know CRM is more than just emails; it's about building meaningful brand relationships.
- You have experience with platforms like Salesforce or Bloomreach, you're comfortable owning complex customer journeys and you're always looking to test, learn, and improve.
- Experience in fashion, retail or beauty is a bonus and a love of bold branding won't go amiss.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Retail Apparel and Fashion, Retail, Retail Luxury Goods and Jewelry
CRM Manager in London employer: WeComm
Join a leading UK retailer that champions innovation and creativity within its expanding Digital team. With a dynamic work culture that embraces hybrid working, you'll have the opportunity to shape the future of a large-scale consumer app while enjoying robust employee growth opportunities, mentorship, and a commitment to accessibility in design. This role not only allows you to influence product direction but also to thrive in a fast-paced environment where your contributions are valued and impactful.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WeComm and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WeComm are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WeComm on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WeComm. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WeComm. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WeComm:Show us that you’ve done your homework! In your application, briefly mention what you admire about WeComm’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WeComm
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WeComm will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WeComm, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
