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- Tasks: Shape customer journeys through email, loyalty, and retention marketing.
- Company: A celebrated UK brand in fashion-forward footwear and accessories.
- Benefits: Full-time role with opportunities for creativity and impact.
- Why this job: Join a dynamic team and build meaningful brand relationships.
- Qualifications: Experience with CRM platforms and a passion for bold branding.
- Other info: Great chance to grow in a vibrant retail environment.
The predicted salary is between 36000 - 60000 £ per year.
At the intersection of luxury and accessibility, this brand has become one of the UK's most celebrated names in fashion-forward footwear and accessories. With a distinct point of view rooted in creativity, inclusivity, and purpose, this is a business that's not just about product, it's about culture and community. Known for bold campaigns, sustainability efforts and an unmistakable London attitude, the brand continues to grow across global markets through both digital and physical channels.
Responsibilities:
- As CRM Manager, you'll play a pivotal role in shaping the customer journey across email, loyalty and retention marketing.
- You'll lead the charge on CRM strategy: owning segmentation, lifecycle journeys and campaign performance across key customer touchpoints.
- Working closely with digital, creative and analytics teams, you'll bring together data and brand storytelling to drive loyalty, repeat purchase and long-term customer value.
- This is a key role at the heart of an ambitious eCommerce and brand team, with huge opportunity for impact.
Qualifications:
- You're a customer-first thinker who combines analytical precision with creative energy.
- You know CRM is more than just emails; it's about building meaningful brand relationships.
- You have experience with platforms like Salesforce or Bloomreach, you're comfortable owning complex customer journeys and you're always looking to test, learn, and improve.
- Experience in fashion, retail or beauty is a bonus and a love of bold branding won't go amiss.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Retail Apparel and Fashion, Retail, Retail Luxury Goods and Jewelry
CRM Manager employer: WeComm
Contact Detail:
WeComm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at brands you admire. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your CRM expertise. Whether it’s a mock campaign or a case study, having something tangible to share can really set you apart.
✨Tip Number 3
Prepare for interviews by researching the brand's recent campaigns and values. Tailor your answers to show how your experience aligns with their mission of creativity and inclusivity. We want to see that passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Show Your Passion for the Brand: When you're writing your application, let your love for fashion and the brand's unique vibe shine through. We want to see how you connect with our culture and community, so don’t hold back on sharing why you’re excited about this opportunity!
Highlight Your CRM Experience: Make sure to showcase your experience with CRM platforms like Salesforce or Bloomreach. We’re looking for someone who can own complex customer journeys, so give us examples of how you've done this in the past and the impact it had.
Be Data-Driven Yet Creative: We love a good mix of analytical skills and creative flair! In your application, explain how you’ve used data to inform your marketing strategies while also bringing in your creative side to build meaningful brand relationships.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at WeComm
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Salesforce or Bloomreach. Be ready to discuss how you've used these tools to enhance customer journeys and drive loyalty.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to inform your CRM strategies. Discuss specific campaigns where you analysed performance metrics and made adjustments that led to improved results.
✨Emphasise Creativity in Customer Engagement
Think about how you can blend creativity with analytics. Bring ideas for innovative campaigns that could resonate with the brand's audience, showcasing your ability to think outside the box while still being data-driven.
✨Understand the Brand's Culture
Familiarise yourself with the brand’s ethos and recent campaigns. Be prepared to discuss how your values align with theirs and how you can contribute to their mission of building meaningful brand relationships.