WeComm in London is building a robust CRM audience and segmentation capability within a fast-paced Digital team. This role focuses on turning behavioural, transactional and engagement data into scalable audiences inside Salesforce Data Cloud, driving personalised CRM and digital experiences.
The candidate will work across CRM, insights and analytics, translating personas into audiences, and ensuring governance, accuracy and actionable outcomes for the wider Digital function.
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CRM Audience Architect for Personalisation employer: WeComm
Join a leading UK retailer that champions innovation and creativity within its expanding Digital team. With a dynamic work culture that embraces hybrid working, you'll have the opportunity to shape the future of a large-scale consumer app while enjoying robust employee growth opportunities, mentorship, and a commitment to accessibility in design. This role not only allows you to influence product direction but also to thrive in a fast-paced environment where your contributions are valued and impactful.
