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For Companies At a Glance
- Tasks: Lead customer marketing, shaping brand identity and optimising eCommerce performance.
- Company: A premium retail brand focused on high-quality customer experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Join a growing brand and make a real impact on customer journeys.
- Qualifications: Proven experience in brand marketing and eCommerce, with strong data skills.
- Other info: Fast-paced role with a focus on collaboration and exceptional brand experiences.
The predicted salary is between 60000 - 80000 £ per year.
The Brand
A premium retail brand with a growing presence across digital, physical stores and international partners is entering an exciting phase of growth. The business is focused on delivering a seamless, high-quality customer experience at every touchpoint, with continued investment in marketing, content and digital capabilities. With a distinctive aesthetic and clear brand vision, the company is building momentum and scaling its commercial performance across channels.
The Role
This is a pivotal leadership role responsible for bringing together brand marketing, creative content, digital trading and customer lifecycle into one unified customer function. You will own the end-to-end customer journey; shaping brand identity and storytelling, leading content production, and driving digital trading performance through a well-executed commercial calendar. Working cross-functionally, you’ll optimise eCommerce performance, enhance CRM and lifecycle activity, and ensure a seamless omnichannel experience across online and in-store. With ownership of budgets, partners and performance metrics, you will balance long-term brand building with short-term revenue growth, using data and insight to continuously improve results.
The Person
You are a commercially minded marketing leader with a strong track record across brand and eCommerce, ideally within retail or a consumer-led environment. Comfortable operating at both strategic and hands-on levels, you bring experience in content creation, campaign delivery and digital trading, alongside a deep understanding of CRM, customer lifecycle and performance marketing. You are highly data literate, confident using insight to inform decisions and drive growth, and experienced in leading cross-functional teams and external partners. Collaborative, organised and customer-first in your thinking, you thrive in fast-paced environments and are motivated by delivering both exceptional brand experiences and measurable commercial outcomes.
Head of Customer Marketing in City of London employer: WeComm
Contact Detail:
WeComm Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Customer Marketing in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in brand marketing and eCommerce. This is your chance to demonstrate your creativity and strategic thinking, so make it pop!
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand identity, recent campaigns, and customer experience strategies. We want you to walk in confident, ready to discuss how you can elevate their marketing game.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Head of Customer Marketing in City of London
Some tips for your application 🫡
Show Your Passion for the Brand: When writing your application, let your enthusiasm for our premium retail brand shine through. We want to see how you connect with our vision and values, so don’t hold back on sharing why you’re excited about this opportunity!
Tailor Your Experience: Make sure to highlight your relevant experience in brand marketing and eCommerce. We’re looking for someone who can seamlessly integrate these areas, so be specific about your achievements and how they relate to the role.
Data-Driven Insights Matter: Since we value data literacy, include examples of how you've used insights to drive growth in your previous roles. Show us that you can balance creativity with analytical thinking – it’s a winning combo!
Keep It Professional Yet Personal: While we appreciate professionalism, don’t be afraid to inject a bit of your personality into your application. We’re a collaborative team, and we want to get a sense of who you are beyond your qualifications. Apply through our website and let’s get to know each other!
How to prepare for a job interview at WeComm
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's history, values, and recent campaigns. Understanding their unique aesthetic and customer experience focus will help you align your answers with their vision and demonstrate your genuine interest.
✨Showcase Your Data Savvy
Since the role requires a strong understanding of data and insights, come prepared with examples of how you've used data to drive marketing decisions in the past. Be ready to discuss specific metrics and outcomes that highlight your analytical skills.
✨Prepare for Cross-Functional Scenarios
Given the collaborative nature of the role, think of instances where you've successfully worked with different teams. Prepare to share stories that illustrate your ability to lead cross-functional projects and how you’ve optimised customer journeys across channels.
✨Balance Strategy with Hands-On Experience
The ideal candidate operates at both strategic and tactical levels. Be ready to discuss how you've balanced long-term brand building with short-term revenue goals in previous roles. Highlight specific campaigns or initiatives where you’ve successfully executed this balance.