At a Glance
- Tasks: Analyse CRM performance and create impactful dashboards to drive marketing strategies.
- Company: Major UK retailer with a dynamic and innovative digital team.
- Benefits: Competitive salary, growth opportunities, and a chance to shape CRM analytics.
- Other info: Fast-paced environment with a focus on innovation and career development.
- Why this job: Make a real impact by turning data into actionable insights for a leading brand.
- Qualifications: Experience in data analysis and a passion for CRM and marketing.
The predicted salary is between 43731 - 53449 £ per year.
The Role
This is a CRM Analytics & Insight Analyst position sitting inside the Digital team, reporting into the CRM Customer Engagement Manager.
The job is focused specifically on measuring and improving CRM performance — analysing email and app campaign data, building and maintaining Tableau dashboards, evaluating A/B test results, and using customer segmentation to help target campaigns more effectively.
It's a hands-on, delivery-focused analyst role rather than a management position, working closely with the CRM, Marketing, and wider Digital teams, with a strong emphasis on turning data into clear, actionable recommendations that senior stakeholders can act on quickly.
The Brand
This opportunity is with a major UK retailer with a well-established, growing Digital function that's investing heavily in its CRM programme.
The business operates at genuine scale, with a customer base large enough to warrant dedicated analytics support purely for CRM performance, separate from broader digital or product analytics.
It's a fast-paced, rapidly developing environment, and the team is described as growing and innovative — the kind of setting where someone can genuinely shape how CRM measurement and reporting evolves, rather than simply maintaining an existing process.
CRM Analyst in City of London employer: WeComm
WeComm is an exceptional employer that champions a culture of innovation and collaboration within its dynamic data team in Greater London. Employees benefit from a strong focus on professional growth, with opportunities to work on impactful data projects that drive ethical craftsmanship and sustainability. Join us to be part of a purpose-driven brand that values your contributions and fosters a supportive work environment.
