WeComm in London invites an Audience & Segmentation Manager to own the audience and segmentation strategy across CRM, web, app and offline channels. You’ll turn behavioural, transactional and lifecycle data into actionable audiences, building frameworks that shape targeting, personalisation and lifecycle engagement.
Working across Salesforce Data Cloud, Marketing Cloud, Einstein and activation platforms, you’ll influence how millions of interactions are understood and engaged, and become the
#J-18808-Ljbffr
Audience Strategy Lead – Personalisation & CRM employer: WeComm
Join a leading UK retailer that champions innovation and creativity within its expanding Digital team. With a dynamic work culture that embraces hybrid working, you'll have the opportunity to shape the future of a large-scale consumer app while enjoying robust employee growth opportunities, mentorship, and a commitment to accessibility in design. This role not only allows you to influence product direction but also to thrive in a fast-paced environment where your contributions are valued and impactful.
