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- Tasks: Manage PPC campaigns, optimise ads, and track performance using analytics tools.
- Company: Join WEC Group Ltd, a leading UK engineering firm known for excellence.
- Benefits: Enjoy a competitive salary, professional growth opportunities, and a supportive team environment.
- Why this job: Be part of a dynamic team, work on exciting projects, and make a real impact in digital marketing.
- Qualifications: 3+ years in PPC management, strong analytical skills, and excellent copywriting abilities required.
- Other info: This is a 100% office-based role, perfect for those who thrive in a collaborative setting.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities:
- Plan and manage PPC campaigns across Google Ads
- Conduct keyword research, write compelling ad copy, and continuously optimise campaigns for ROI
- Monitor and report on campaign performance using Google Analytics, Google Data Studio, and other tools
- Report writing and campaign success measurement
- Implement and support on-site and off-site SEO strategies
- Collaborate with internal teams and external partners to manage website content and UX improvements
- Create and manage landing pages to support campaign objectives
- Assist in the creation and distribution of digital content including email campaigns, blogs, and case studies
- Track conversions and set up goals to evaluate campaign effectiveness
- Keep up to date with digital marketing trends and apply best practices to all campaigns
- Support other marketing activities such as social media management, event promotions, and brand initiatives as required
Skills & Experience:
- Essential:
- 3+ years of proven experience in PPC campaign management (Google Ads) running multiple campaigns for various
- Strong analytical skills and experience with platforms like Google Analytics, Tag Manager, Search Console, and Data Studio
- Solid understanding of SEO best practices and tools (e.g., SEMrush, Moz, Ahrefs, Screaming Frog)
- Excellent copywriting and communication skills
- Experience using CMS platforms such as WordPress
- Ability to manage multiple campaigns/projects simultaneously
- A keen eye for detail and a proactive, data-driven mindset
- Experience in B2B/industrial marketing or manufacturing sectors
- Data analysis experience
- Previous experience in a digital marketing agency running multiple successful campaigns with strong ROI
- Adobe Creative Cloud and Canva experience
What We Offer:
- Competitive salary and benefits package
- Opportunities for professional growth and development
- A dynamic and supportive team environment
- A chance to work within a leading UK engineering group with a reputation for excellence
- Access to training resources and potential progression into broader marketing or digital strategy roles
Please note this is a 100% based office role.
PPC & Digital Marketing Executive employer: WEC Group Ltd
Contact Detail:
WEC Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC & Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and digital marketing. Follow industry leaders on social media, subscribe to relevant newsletters, and participate in online forums to stay updated. This knowledge will not only help you in interviews but also show your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who have experience in PPC campaigns. Attend industry events, webinars, or local meetups to make connections that could lead to job opportunities. Don't hesitate to reach out on LinkedIn to ask for advice or insights.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that demonstrate your ability to optimise for ROI. This practical experience will set you apart from other candidates and show that you can deliver results.
✨Tip Number 4
Showcase your analytical skills by discussing how you've used tools like Google Analytics and Data Studio in previous roles. Prepare examples of how you've tracked conversions and adjusted campaigns based on data insights, as this is crucial for the role at StudySmarter.
We think you need these skills to ace PPC & Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your 3+ years of experience in PPC campaign management. Include specific examples of successful campaigns you've run, focusing on ROI and analytical skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of digital marketing trends and your ability to implement SEO strategies. Mention your experience with tools like Google Analytics and your copywriting skills.
Showcase Relevant Skills: In your application, emphasise your familiarity with CMS platforms like WordPress and your experience with Adobe Creative Cloud and Canva. Highlight your ability to manage multiple projects simultaneously.
Demonstrate Your Analytical Mindset: Include examples of how you've used data analysis to improve campaign performance. Discuss your experience with reporting tools like Google Data Studio and how you've tracked conversions to evaluate effectiveness.
How to prepare for a job interview at WEC Group Ltd
✨Showcase Your PPC Expertise
Be prepared to discuss your previous PPC campaigns in detail. Highlight specific strategies you used, the tools you employed, and the results you achieved. This will demonstrate your hands-on experience and understanding of what drives successful campaigns.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, be ready to explain how you've used Google Analytics and other tools to monitor campaign performance. Share examples of how you've interpreted data to make informed decisions that improved ROI.
✨Familiarise Yourself with SEO Best Practices
As SEO is a key part of the job, brush up on your knowledge of SEO tools like SEMrush or Moz. Be prepared to discuss how you've integrated SEO strategies into your PPC campaigns to enhance overall performance.
✨Prepare for Collaboration Questions
The role involves working with various teams and partners, so expect questions about your collaboration skills. Think of examples where you've successfully worked with others to achieve marketing goals, particularly in content management or UX improvements.