At a Glance
- Tasks: Lead digital paid acquisition strategy across Google and Meta, driving growth and performance.
- Company: Join WeBuyVintage, a fast-growing UK brand in jewellery and collectibles.
- Benefits: Enjoy a 4-day work week, competitive pay, and exclusive employee perks.
- Other info: Work in a friendly environment with opportunities for professional development.
- Why this job: Make a real impact in a dynamic team and shape the future of digital marketing.
- Qualifications: Proven experience in digital marketing with strong analytical skills and creative direction.
The predicted salary is between 50000 - 60000 £ per year.
About We Buy Vintage
We Buy Vintage is one of the UK’s largest buyers of jewellery, antiques and collectibles.
We run more roadshows than any other UK company - over 250 valuation events every month - bringing trusted experts face-to-face with customers across the country.
In less than two years, we’ve grown from a pub-table idea into an eight-figure business, and we’re on a mission to make We Buy Vintage a brand everyone recognises.
The Role
We are looking for an experienced Senior Paid Acquisition Manager to join our rapidly growing team in Cambridge.
Reporting to the Head of Marketing, you will take full ownership of our digital paid acquisition across Google, Meta, and the new digital channels we layer in as we grow.
Main Tasks & Responsibilities
- Owning digital paid acquisition end-to-end: strategy, channel mix, budget allocation and performance.
- Managing our Google Ads freelancer and Facebook/Meta agency including setting briefs, reviewing performance, approving tests, and holding them to a high standard.
- Owning digital CAC, ROAS and CPL reporting, and the attribution model behind it, particularly given our conversion happens face-to-face.
- Running structured testing plans across creative, audiences, channels and landing pages.
- Briefing landing page builds and conversion rate optimisation on our Wix website, working with the team and/or freelancers to deliver them.
- Forecasting digital acquisition volume, cost and budget needs in line with business growth and commercial targets.
- Identifying and building business cases for new digital acquisition opportunities and channel expansion. Then testing and scaling these new digital channels.
- Working closely with our CRM Manager to align on acquisition and retention including lead quality, etc.
- Offering creative direction for paid ads and working closely with our Social & Content Lead & Graphic Designer (who create our paid ads in-house) to develop and iterate on what performs.
- Reporting on acquisition performance into the Head of Marketing, and preparing updates for the wider leadership team as needed.
- Line manage two members of the marketing team, supporting their day-to-day work and their development.
- Who We’re Looking For
You’ll be great in this role if you have
- A strong track record of managing agencies and freelancers including setting clear briefs, holding them accountable and achieving strong commercial outcomes.
- Deep hands-on knowledge of Google Ads and Meta Ads, and an appetite to scope and test new digital channels as we grow.
- Confidence in owning the strategy even when the execution sits with external partners.
- A Strong instinct for what makes paid creative work.
You\'ve provided creative direction for paid channels before, know how to collaborate closely with a creative team member to develop and iterate on ads, and understand that on Meta especially, creative is where performance is won or lost.
Qualifications & Experience
Essential
- Experience briefing landing pages and conversion rate optimisation.
- Demonstrable experience in a senior digital marketing, performance marketing or paid acquisition role, ideally in a DTC business with paid spend of 2+ million annually.
- Commercially minded. You think in terms of CAC, ROAS, LTV and profit.
- Strong analytical skills and comfortable with attribution, reporting and forecasting.
Desirable
- Experience marketing to older audiences (50+)
- Line management experience
- What You’ll Get
- 4-day working week (Monday to Thursday)
- Access to Bright Exchange - enjoy thousands of exclusive employee discounts and perks
- Employee Assistance Programme - confidential, 24/7 support for you and your immediate family, covering work, personal, and home life matters
- On-demand professional development - access to Bright HR’s online learning platform to build new skills and support your career progression
- Competitive pay
- Be part of a rapidly growing, friendly UK brand
The salary for this role is £50,000 - £60,000 p. a.
- Please note this role is based in our Cambridge office 2-3 days per week
- #J-18808-Ljbffr
Senior Paid Acquisition Manager in Cambridge employer: WeBuyVintage
WeBuyVintage is an exceptional employer, offering a unique opportunity to work in a rapidly growing company that values autonomy and pace. With a 4-day working week, extensive employee benefits including access to exclusive discounts and a robust professional development platform, employees can thrive both personally and professionally in the vibrant city of Cambridge. Join us to be part of a friendly team dedicated to making WeBuyVintage a household name while enjoying a supportive work culture focused on growth and success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Acquisition Manager in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WeBuyVintage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WeBuyVintage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WeBuyVintage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WeBuyVintage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Paid Acquisition Manager in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WeBuyVintage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WeBuyVintage:Show us that you’ve done your homework! In your application, briefly mention what you admire about WeBuyVintage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WeBuyVintage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WeBuyVintage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WeBuyVintage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
