At a Glance
- Tasks: Lead CRM strategies, manage campaigns, and analyse performance to boost customer retention.
- Company: Join WeBuyVintage, a fast-growing UK brand in jewellery and collectibles.
- Benefits: Enjoy a 4-day work week, competitive pay, and exclusive employee discounts.
- Other info: Opportunity to build a CRM function from scratch in a supportive environment.
- Why this job: Be part of a dynamic team shaping the future of customer engagement.
- Qualifications: Experience in CRM and marketing automation, with strong analytical and copywriting skills.
The predicted salary is between 35000 - 45000 £ per year.
About We Buy Vintage
We Buy Vintage is one of the UK’s largest buyers of jewellery, antiques and collectibles.
We run more roadshows than any other UK company – over 250 valuation events every month – bringing trusted experts face‑to‑face with customers across the country.
In less than three years, we’ve grown from a pub‑table idea into an eight‑figure business, and we’re on a mission to make We Buy Vintage a brand everyone recognises.
- Main Tasks & Responsibilities
- Responsible for the full retention side of our marketing: the data, the platforms, the lifecycle and the day‑to‑day campaign output across email and SMS.
- Owning Customer. io as our marketing automation platform and working closely with our Wix website and other integrations to make sure customer data flows cleanly between systems.
- Designing and building the segmentation and lifecycle flows that turn leads into customers, customers into repeat sellers, and lapsed contacts back into active ones.
- Setting up automated geo‑triggered SMS campaigns to notify customers within a defined radius of upcoming roadshow events in their area.
- Building a structured A/B testing plan across subject lines, send times, copy, channel mix and creative.
- Reporting on CRM performance including open rates, click rates, conversion, LTV, segment performance, and using insights to shape what we do next.
- Managing consent, GDPR compliance, suppression and deliverability.
- Briefing our designer on CRM creative, and working with the wider marketing team to keep messaging joined up.
- Writing all email and SMS copy in‑house, with occasional freelance support for bigger pieces if needed.
- Supporting the Head of Marketing on broader retention strategy, customer LTV and segmentation as the business scales.
- Mentoring and supporting junior members of the marketing team as they develop.
- Who We’re Looking For
You’ll be great in this role if you have
- Demonstrable experience in a CRM, lifecycle or retention marketing role in a DTC business with a meaningful repeat customer base.
- Strong hands‑on experience with a marketing automation platform (Customer. io ideally, or a comparable platform).
- Confident across both the data side (segmentation, integrations, deliverability, reporting) and the campaign side (briefing creative, copy, send strategy, testing).
- Comfortable owning email and SMS as channels end‑to‑end.
- Confident copywriter who is able to write email and SMS copy that converts, adapt tone of voice for CRM channels, and turn a brief into finished copy.
- Commercially minded. You think about CRM in terms of LTV, repeat rate and revenue, not just open rates.
- Strong analytical skills, comfortable in spreadsheets and platform reporting and able to turn data into clear actions.
- Experience marketing to older audiences (50+) is a plus, but not essential.
- Above all, we’re looking for someone who’s excited to build a CRM function from scratch in a fast‑growing business and own it properly.
- What You’ll Get
- 4‑day working week (Monday to Thursday)
- Access to Bright Exchange – enjoy thousands of exclusive employee discounts and perks
- Employee Assistance Programme – confidential, 24/7 support for you and your immediate family, covering work, personal, and home life matters
- On‑demand professional development – access to Bright HR’s online learning platform to build new skills and support your career progression
- Competitive pay
- Be part of a rapidly growing, friendly UK brand
- #J-18808-Ljbffr
CRM Manager in Cambridge employer: WeBuyVintage
WeBuyVintage is an exceptional employer, offering a unique opportunity to work in a rapidly growing company that values autonomy and pace. With a 4-day working week, extensive employee benefits including access to exclusive discounts and a robust professional development platform, employees can thrive both personally and professionally in the vibrant city of Cambridge. Join us to be part of a friendly team dedicated to making WeBuyVintage a household name while enjoying a supportive work culture focused on growth and success.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WeBuyVintage and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WeBuyVintage are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WeBuyVintage on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WeBuyVintage. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WeBuyVintage. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WeBuyVintage:Show us that you’ve done your homework! In your application, briefly mention what you admire about WeBuyVintage’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WeBuyVintage
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WeBuyVintage will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WeBuyVintage, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
