Head of Marketing

Website NI is a leading digital performance partner for high-growth brands across the UK & Ireland. We build and scale digital ecosystems, combining web development, performance marketing, CRO, and data intelligence to drive measurable ROI.

A significant and fast-growing segment of our client portfolio is the online prize competition sector, including automotive, lifestyle, and property prize brands. This role will play a crucial leadership part in scaling those businesses responsibly, compliantly, and profitably.

Role Overview

To own and drive Website NI’s performance marketing capability across a diverse client portfolio, with a particular focus on high-velocity consumer growth brands in the prize-competition sector. You will build a market-leading growth function, lead strategy across paid and owned channels, optimise budgets of ~£10m, and deliver measurable growth, acquisition efficiency, and lifetime value improvements.

Key Responsibilities

• Develop and lead multi-channel growth strategies across sectors
• Own forecasting and reporting processes
• Ensure ASA/CAP compliance for competition clients
• Lead and mentor the marketing performance team
• Drive data-led strategies and optimise funnels
• Work with exec/founder-level stakeholders

Experience Required

• 5+ years in performance/growth marketing leadership
• Proven multi-million-pound budget management (~£5m–£10m+)
• Deep expertise in paid media platforms
• Experience leading teams & scaling performance
• Experience with high‑velocity consumer categories

Desired Experience

• Prize competition / sweepstakes / gaming / D2C experience
• Knowledge of ASA/CAP regulations and compliance
• CRM & LTV optimisation experience (e.g., Klaviyo, HubSpot)
• Experience in always‑on advertising environments
• Data‑driven and ROI focused
• Creative and analytical thinker
• Commercial leadership and communication skills
• Bias for action and experimentation

What We Offer

• Opportunity to build a leading performance marketing function
• Exposure to innovative competition & consumer brands