At a Glance
- Tasks: Lead demand generation campaigns and create engaging marketing strategies.
- Company: Join Webrecruit, a forward-thinking company focused on talent acquisition.
- Benefits: Enjoy a competitive salary, pension scheme, and generous holiday allowance.
- Other info: Opportunity to develop diverse skills in a supportive and inclusive environment.
- Why this job: Shape the future of marketing while making a real impact on business growth.
- Qualifications: Experience in B2B demand generation and marketing automation is essential.
The predicted salary is between 37800 - 46200 £ per year.
About Us
Webrecruit helps organisations attract, recruit and retain talent through recruitment advertising, applicant tracking technology and careers site solutions. As we continue to invest in our products, marketing capability and future growth, we're looking for an experienced Demand Generation Manager to help build a scalable marketing engine that drives measurable commercial results.
The role is offered on a permanent, full-time basis, working 40 hours per week.
The Benefits
- Competitive salary
- Pension scheme
- 22 days' holiday (rising to 25 days after two years) plus Bank Holidays
This is a fantastic opportunity for a commercially minded B2B marketer with expertise in demand generation, marketing automation and customer lifecycle marketing to join our ambitious organisation. You'll have the chance to play a key role in shaping our future marketing activity, building on your expertise whilst creating marketing programmes that support customer acquisition, retention and long-term business growth.
What's more, we'll ensure you are equipped to broaden your experience across product marketing, CRM, automation, customer insight and campaign strategy. This role represents a unique prospect to develop a well-rounded demand generation skill set whilst making a measurable contribution to our continued success.
Rather than stepping into a role focused on maintaining existing campaigns, you'll have the chance to shape how demand generation operates across the business, influencing strategy, technology, customer journeys and commercial growth.
The Role
As our Demand Generation Manager, you will lead the delivery of our demand generation activity, ensuring marketing strategy is translated into engaging, high-quality campaigns that support commercial growth. You'll own the planning, delivery and optimisation of integrated demand generation campaigns across our Recruitment Advertising, Applicant Tracking System (ATS) and Careers Site solutions, creating connected customer journeys that support every stage of the customer lifecycle.
Building and optimising HubSpot email marketing automation programmes, you will continually refine campaign performance through testing, customer insight and marketing analytics. Reporting on campaign results, you'll review and assess pipeline contribution and overall campaign effectiveness.
You'll also create demand generation strategies, shaping how our products are positioned in the market and translating technical features into compelling customer benefits. Creating customer case studies, LinkedIn thought leadership and landing pages, you'll also develop effective wider marketing assets that increase audience engagement, generate qualified pipeline, strengthen customer relationships and deliver measurable commercial growth.
Additionally, you will:
- Develop positioning, content and messaging for our products and services
- Support new product launches and feature releases
- Interview customers to develop authentic success stories
- Gather customer and market insight to strengthen campaigns
- Monitor campaign performance and identify opportunities for improvement
- Undertake sales enablement and lead nurturing activities
- Support SEO and organic growth initiatives
About You
To be considered as our Demand Generation Manager, you will need experience of the following:
- Delivering B2B demand generation campaigns
- Using CRM and marketing automation platforms (e.g. HubSpot, Salesforce or Marketo)
- Developing marketing operations, processes and workflows
- Delivering targeted email marketing campaigns
- Managing customer lifecycle marketing programmes
- Planning and delivering integrated marketing campaigns
- Developing content strategies
- Creating customer case studies and success stories
- Managing organic social media and online communities
- Creating and optimising landing pages
You will also need:
- Strong analytical skills with the ability to interpret marketing and customer data
- Excellent copywriting and content creation skills
- The ability to turn customer and market insights into effective marketing campaigns
- Proven organisational and project management skills
- Effective communication and stakeholder management skills
Other organisations may call this role Demand Generation Lead, Growth Marketing Manager, Growth Marketing Lead, Marketing Automation Manager, Lifecycle Marketing Manager, B2B Marketing Manager, Growth Manager, or Digital Marketing Manager.
Webrecruit is an equal opportunities employer, values diversity and is strongly committed to providing equal employment opportunities for all employees and all applicants for employment. Equal opportunities are the only acceptable way to conduct business and we believe that the more inclusive our environment is, the better our work will be.
So, if you want to develop your career as our Demand Generation Manager, please apply via the button shown.
Demand Generation Manager in Exeter employer: Webrecruit Ltd
Webrecruit is an exceptional employer that fosters a dynamic and inclusive work culture, offering a competitive salary and a comprehensive benefits package including a pension scheme and generous holiday allowance. As a Demand Generation Manager, you will have the unique opportunity to shape marketing strategies and campaigns that drive significant business growth while enhancing your skills in a supportive environment that prioritises employee development and career progression.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Exeter
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Webrecruit Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Webrecruit Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Webrecruit Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Webrecruit Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager in Exeter
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Webrecruit Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Webrecruit Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Webrecruit Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Webrecruit Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Webrecruit Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Webrecruit Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
