At a Glance
- Tasks: Create engaging digital content and optimise for AI and traditional search.
- Company: Join a fun, thriving digital agency with a collaborative culture.
- Benefits: Flexible remote work, generous holiday allowance, and your birthday off!
- Other info: Dynamic team environment with opportunities for personal growth.
- Why this job: Make an impact with your writing while working on diverse projects.
- Qualifications: 3+ years of copywriting experience and a passion for digital storytelling.
The predicted salary is between 30000 - 40000 £ per year.
We have a vacancy for an experienced Digital Copywriter who will craft exceptional content and contribute to user-centric digital experiences.
About Webreality
Webreality is a busy, thriving and growing digital agency. It’s a fun and rewarding place to work. We service over 175 clients, with multiple project teams working on website builds, digital marketing campaigns, social media strategies, content production, and custom software development.
The role
We’re looking for a creative and versatile Digital Copywriter in the UK to join our team by working remotely, creating compelling copy that drives engagement. You’ll play an integral role in content design, ensuring that our digital solutions are both effective and delightful for users. Your work will span a range of formats, from long-form website content to snappy digital campaigns, social media and email marketing. About half of the role is dedicated to one client - a regulated B2B financial services business - for whom you'll write and optimise website pages to a defined standard. The rest is the variety you'd expect agency-side, across a range of B2B and B2C industries. What ties it together is a modern approach to visibility: classic search still matters, but more of your readers now arrive through an AI answer than a list of links, and you'll write for both. This is a fixed-term contract for 12 months, for no fewer than 12 hours of work a week.
In this dynamic role, you will:
- Work closely with our client managers to understand client goals, user needs and messaging
- Interpret client briefs to craft impactful, on-brand copy that supports user-centric content strategies
- Write and optimise long-form content for visibility in AI answer engines (GEO/AEO) as well as traditional search
- Write compliant copy for regulated clients, working to their strict standards and editorial guidelines
- Create engaging, targeted copy for social media posts, campaigns and email marketing
- Collaborate with creative, marketing and technical teams to produce cohesive, user-focused digital experiences
- Edit and proofread content to ensure clarity, accuracy and alignment with client objectives
- Contribute to UX design by providing content insights and recommendations
- Ensure content meets client requirements, timelines and budgets
- Present your work to colleagues and clients, explaining your approach and rationale
- Monitor and analyse content performance, adapting strategies to enhance results
- Stay updated with emerging trends, technologies and AI tools in digital marketing and content design
- Support the growth of existing client relationships by identifying opportunities to enhance their digital content.
What you’ll need
To succeed in this role, you will:
- Be a natural storyteller with a flair for writing persuasive and engaging copy
- Have a sharp eye for detail and impeccable grammar
- Demonstrate the ability to adapt tone and style to diverse brands and audiences
- Demonstrate excellent communication and presentation skills
- Understand the principles of content design and how they contribute to user-centric digital experiences
- Use data and research to inform and refine your content strategies
- Manage multiple client projects simultaneously
- Show attention to detail
- Work with good humour under pressure
- Thrive in a dynamic, busy team
- Stay up to date with the latest content trends and digital marketing innovations
- Have the maturity and professionalism to liaise with clients at a variety of levels and across functions.
What we’re looking for
- A love of words and everything digital
- A passion for crafting engaging, inspiring content that prioritises the user
- Familiarity with content design principles
- Enthusiasm and experience in the judicious use of AI tools in support of your personal brilliance
- Experience creating GEO-optimised content, not just classic SEO, and using content performance measurement tools
- Experience writing for B2B and/or regulated sectors, with financial or professional services a strong plus
- A minimum of three years' experience in a similar role, in-house or agency-side
- A strong portfolio showcasing a range of copywriting styles, including user-focused content
- Confidence using website content management systems
- A thirst for learning and continuous personal development—it’s what makes us tick.
Why join Webreality?
Founded 26 years ago in Jersey, Webreality is a growing business in an exciting creative industry. Whilst many of our clients are in Jersey, giving us the opportunity to get to know them personally as well as professionally, in recent years most of our new clients have come from referrals in the UK, where we have developed a reputation for quality of service and value for money. Many of our clients are prominent in their fields and extremely rewarding to work with. For our team, this means interesting and challenging work at the highest professional level. Most of our team of 36 work in our Jersey office, which has been custom-designed as a versatile, relaxed and fun place to be. We encourage a good balance between office and home working to enable our team members to get the best out of work and family life. Our team culture is warm, open, non-hierarchical and fun-loving.
We offer:
- A relaxed and fun working environment, with home working supported as part of the mix
- A generous holiday allowance
- A flexible approach to special leave for extended holidays or travel
- Your birthday as an additional day’s holiday.
Apply today! Interested? Think you can wow us? Please apply using the link at the top of this page, addressing your application to Matthew Robins, Chief Executive. All submissions will be treated in strictest confidence, and everyone will receive a personal response.
Notes Applications for the role close at 5 pm on Friday 24th July 2026, but we reserve the right to close earlier in the event that we find the right candidate quickly… so please don’t hang around!
Digital Copywriter - SEO/GEO focus (12 month FTC) employer: Webreality
Webreality is an exceptional employer that fosters a vibrant and supportive work culture, allowing for a perfect blend of remote and office work. With a focus on employee growth and a commitment to quality service, team members enjoy a generous holiday allowance, flexible leave options, and a fun, non-hierarchical environment that encourages creativity and collaboration. Joining Webreality means being part of a dynamic team that values innovation and personal development in the exciting digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Copywriter - SEO/GEO focus (12 month FTC)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Digital Copywriter - SEO/GEO focus (12 month FTC)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Webreality from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Webreality specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Webreality
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Webreality, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Webreality you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Webreality that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Webreality, so think on your feet and don't hesitate to showcase your creativity!
