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- Tasks: Lead social media marketing for healthcare education, creating engaging content across platforms.
- Company: Join WebMD/Medscape, a leader in healthcare education and communication.
- Benefits: Enjoy a dynamic work environment with opportunities for creativity and professional growth.
- Why this job: Make an impact in healthcare education while honing your marketing skills in a supportive team.
- Qualifications: 3-5 years experience in marketing, preferably in healthcare; strong social media expertise required.
- Other info: Ideal for proactive individuals who thrive on feedback and collaboration.
The predicted salary is between 28800 - 43200 £ per year.
Description : WebMD / Medscape is looking for a qualified Social Media Marketing Manager to join our Education Marketing Team in the UK office. The Medscape Education Marketing Team produces communications and sales materials in the healthcare education market. This role will be responsible for creating and executing B2B and B2C strategic marketing plans for target healthcare audiences and leading social media efforts for the education team across multiple platforms. The candidate will be comfortable with receiving constructive feedback and demonstrate an ability to take direction.Key responsibilities :
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Manage a comprehensive B2B and B2C social media marketing plan for the education team
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Manage and maintain all social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and YouTube
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Generate high-quality, on-brand content that resonates with the target audience, collaborating with the relevant teams to create visually appealing and shareable content.
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Manage a detailed social media content calendar, ensuring a consistent posting schedule and a variety of content types (images, videos, blog posts, interactive content).
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Collaborate with stakeholder groups to prioritize and integrate with the larger social media strategy for the entire company
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Working closely with product and audience engagement teams to provide the social media strategy for the overall omnichannel engagement approach for programme promotion for both online and live activities
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Plan and execute paid marketing strategies and work within allocated budgets to maximize reach and activation
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Provide detailed metrics and trends reporting on social media activity
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Be a leader internally about social media and its value to the organization
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Support sales training efforts
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Proactive, with a strong sense of self-direction
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Strong interpersonal skills
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Ability to engage key internal stakeholders to achieve objectives
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Excellent communicator – both written and verbal
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Detail-oriented and deadline-focused
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Resourceful with ability to quickly take projects from idea to execution
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Strategic and creative thinker, inquisitive and willing to evaluate / change current processes
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Comfortable with presenting to internal and external stakeholders
Requirements :
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3-5 years of related work experience, preferably in a healthcare environment
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Marketing degree, Diploma in Marketing or equivalent experience
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Excellent knowledge of major social media platforms : Facebook, Twitter, Instagram, LinkedIn, YouTube and experience of marketing across these channels
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Strong understanding of social media analytics and tracking tools to measure campaign success.
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Demonstrated ability to support sales teams
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Proficiency in Excel, Word and PowerPoint
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Experience in Social Media data sources and analysis
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Social Media Manager employer: WebMD
Contact Detail:
WebMD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Familiarize yourself with the latest trends in healthcare social media marketing. Understanding the unique challenges and opportunities in this sector will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Engage with current social media campaigns from WebMD and Medscape. By analyzing their content and strategies, you can gain insights that will allow you to discuss specific examples and ideas during your conversations with us.
✨Tip Number 3
Showcase your ability to create engaging content by building a personal portfolio of social media posts. Highlight your creativity and strategic thinking, as these are key qualities we look for in a Social Media Manager.
✨Tip Number 4
Network with professionals in the healthcare marketing field. Attend relevant events or join online communities to connect with others who can provide insights and potentially refer you to opportunities within our team.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management, particularly in B2B and B2C contexts. Emphasize any previous roles in healthcare marketing and your familiarity with major social media platforms.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media marketing and how it can impact the healthcare education sector. Mention specific campaigns you've managed and the results achieved, showcasing your strategic thinking and creativity.
Showcase Your Skills: Include examples of high-quality content you've created for social media. If possible, provide links to your work or a portfolio that demonstrates your ability to generate engaging and on-brand content.
Highlight Analytical Abilities: Discuss your experience with social media analytics and tracking tools. Provide examples of how you've used data to measure campaign success and inform future strategies, showing that you can back up your creative ideas with solid metrics.
How to prepare for a job interview at WebMD
✨Showcase Your Social Media Expertise
Be prepared to discuss your experience with various social media platforms. Highlight specific campaigns you've managed, the strategies you employed, and the results achieved. This will demonstrate your understanding of B2B and B2C marketing in the healthcare sector.
✨Prepare for Constructive Feedback
Since the role requires comfort with receiving feedback, think of examples where you've successfully implemented feedback in past projects. This shows your adaptability and willingness to grow, which is crucial for this position.
✨Demonstrate Your Content Creation Skills
Bring examples of high-quality, on-brand content you've created. Discuss how you collaborated with teams to produce visually appealing materials that resonate with target audiences. This will highlight your creativity and teamwork abilities.
✨Understand Metrics and Analytics
Be ready to talk about how you've used social media analytics to measure campaign success. Familiarize yourself with key metrics and be prepared to discuss how you've adjusted strategies based on data insights.
