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For Companies At a Glance
- Tasks: Lead and mentor a dynamic marketing team focused on global healthcare education.
- Company: Join Medscape, a part of WebMD, revolutionizing access to clinical information for healthcare professionals.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and industry exposure.
- Why this job: Be at the forefront of healthcare marketing, making a real impact in global education initiatives.
- Qualifications: 10+ years in marketing management, with a strong background in healthcare education preferred.
- Other info: This role offers a chance to shape marketing strategies and engage with key industry stakeholders.
The predicted salary is between 43200 - 72000 £ per year.
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Responsibilities
WebMD/Medscape is looking for a qualified Marketing Director to join the Medscape Global (OUS) Education Team focused on Global markets. The Marketing Director will focus on leading the B2B education marketing team to strategize and execute marketing projects in a variety of mediums. Acting as a player/coach, the Marketing Director will work closely with sales colleagues, manage high level initiatives, and act as a mentor for a team of marketers. The Marketing Director will stay current on industry marketing trends to educate and grow the capabilities of the team.
Key Responsibilities
- Manage and mentor team of marketers
- Lead the development of Medscape Education marketing plan for Global (OUS) focused initiatives
- Strategize with sales leadership on marketing needs
- Work collaboratively with cross-functional stakeholders on marketing or design requests
- Manage industry partnerships and Medscape Education presence at industry events
- Identify ways to improve or enhance marketing team processes
Skills and Capabilities
- Knowledge of global pharmaceutical or medical education markets, experience in medical affairs a plus
- Proactive, with a strong sense of self-direction
- Ability to engage key internal stakeholders to achieve objectives
- Excellent communicator – both written and verbal
- Detail-oriented and deadline-focused
- Strong project management skills
- Resourceful with ability to quickly take projects from idea to execution
- Strategic and creative thinker, inquisitive and willing to evaluate/change current processes if identified
- Comfortable with presenting to internal and external stakeholders
Qualifications
- 4-year degree in marketing, business, or related
- 10+ years marketing management experience with increasing levels of responsibility
- Experience mentoring and/or managing marketers
- Experience working closely with sales colleagues to develop marketing strategy
- Experience managing team budgets
- Ability to work cooperatively with staff, share ideas and develop effective responses.
- Ability to manage multiple and competing work priorities, demands, and changes.
- Healthcare education marketing experience preferred
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Marketing Director employer: WebMD
Contact Detail:
WebMD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Familiarize yourself with the latest trends in global pharmaceutical and medical education markets. This knowledge will not only help you in interviews but also demonstrate your proactive approach to staying informed.
✨Tip Number 2
Network with professionals in the healthcare marketing field, especially those who have experience in B2B education marketing. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully managed marketing teams and projects in the past. Highlight your ability to mentor others and collaborate with sales teams to achieve common goals.
✨Tip Number 4
Showcase your strategic and creative thinking skills by coming up with innovative marketing ideas that could benefit Medscape Education. Presenting fresh concepts can set you apart from other candidates.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Director position at Medscape. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant marketing management experience, particularly in healthcare education or related fields. Emphasize your leadership roles and any experience you have in mentoring teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and project management skills. Mention specific examples of how you've successfully led marketing initiatives and collaborated with sales teams in the past.
Highlight Industry Knowledge: In your application, make sure to emphasize your knowledge of global pharmaceutical or medical education markets. Discuss any relevant trends you are aware of and how they could impact Medscape's marketing strategies.
How to prepare for a job interview at WebMD
✨Showcase Your Leadership Skills
As a Marketing Director, you'll be expected to lead and mentor a team. Be prepared to discuss your previous experiences in managing teams, how you foster collaboration, and the strategies you use to motivate and develop your team members.
✨Demonstrate Industry Knowledge
Familiarize yourself with the latest trends in global pharmaceutical and medical education markets. Be ready to share insights on how these trends can influence marketing strategies and how you plan to keep your team updated on industry changes.
✨Prepare for Strategic Discussions
Since the role involves strategizing with sales leadership, think about how you would approach developing a marketing plan that aligns with sales objectives. Prepare examples of past collaborations with sales teams and the outcomes of those partnerships.
✨Highlight Project Management Experience
With strong project management skills being crucial for this role, come equipped with specific examples of projects you've managed. Discuss how you prioritize tasks, manage budgets, and ensure deadlines are met while maintaining quality.
