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For Companies At a Glance
- Tasks: Support marketing teams by managing data, targeting, and campaign performance.
- Company: Join Medscape, a leading healthcare information platform under WebMD.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Fast-paced environment with opportunities to collaborate across teams.
- Why this job: Make a real impact in healthcare marketing through data-driven insights.
- Qualifications: Degree in Marketing or Data Science; experience in digital marketing analytics required.
The predicted salary is between 36000 - 60000 £ per year.
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
Overview
The Marketing Data & Insights Analyst will support the global Audience Engagement and Presales teams by managing precision targeting, campaign configuration, and performance measurement. This role bridges marketing strategy and data operations, ensuring accuracy in custom audience builds, precision estimations, and reporting to support scalable campaign delivery and actionable insights.
Key Responsibilities
- Partner with marketing strategists to define precision targeting requirements and custom configurations.
- Liaise with internal teams, including Promo CORE, to obtain LMID and membership sizing for audience segmentation, pull data from Vertica using SQL and build reports.
- Develop and manage precision volume estimations, proposals, and configuration documentation.
- Design and execute audience segmentation and content-consumption clustering to inform targeting and personalization.
- Conduct manual data checks and quality assurance to ensure accuracy in precision volume and custom campaign builds (e.g., MedBytes).
- Measure and analyze campaign performance, develop KPI metrics and optimise future campaign tactics.
- Measure the effectiveness of marketing products, features, and campaigns, building compelling visualizations and case studies to be shared with the business.
- Analyze, monitor, and report on marketing campaign performance by various segmentation approaches.
- Identify new ways to use data, configure data sets and dashboards to increase efficiencies.
- Advise on advanced analytical methods to deepen customer understanding.
- Maintain operational dashboards and performance tracking reports to support business reviews.
- Collaborate with cross-functional partners to streamline data workflows and improve process automation.
- Support ad hoc analysis and special projects that enhance marketing efficiency and impact.
Qualifications
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field.
- 2–4 years of experience in digital marketing analytics, audience segmentation and profiling or data management.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets; familiarity with SQL, BI tools, or data visualization platforms (Tableau preferred).
- Strong understanding of digital marketing metrics, segmentation, and performance measurement and can showcase impactful and actionable insights.
- Experienced setting up and analyzing data from A/B and MVT.
- Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment.
- Effective communication and collaboration skills.
Marketing Data & Insights Analyst employer: WebMD
Contact Detail:
WebMD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data & Insights Analyst
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Medscape or similar companies. A friendly chat can open doors and give you insights that job descriptions just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your data analysis and marketing insights. This is your chance to demonstrate what you can do beyond the CV.
✨Tip Number 3
Prepare for interviews by practising common questions related to data analytics and marketing strategies. We recommend using the STAR method to structure your answers – it helps keep things clear and concise!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Data & Insights Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Data & Insights Analyst. Highlight your experience with digital marketing analytics and audience segmentation, and don’t forget to showcase your skills in SQL and data visualisation tools like Tableau.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about data-driven marketing and how your background aligns with our needs. Be sure to mention any specific projects or achievements that demonstrate your analytical prowess.
Showcase Your Analytical Skills: In your application, provide examples of how you've used data to drive marketing decisions. Whether it's through A/B testing or campaign performance analysis, we want to see how you’ve turned insights into action!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing candidates who take the initiative!
How to prepare for a job interview at WebMD
✨Know Your Data
Make sure you brush up on your data analytics skills, especially with SQL and Excel. Be ready to discuss how you've used these tools in past roles to drive marketing insights and campaign performance.
✨Understand the Role
Familiarise yourself with the key responsibilities of the Marketing Data & Insights Analyst position. Think about how your experience aligns with tasks like audience segmentation and performance measurement, and be prepared to share relevant examples.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to campaign performance or data analysis. Practise articulating your thought process and how you would approach these challenges using data-driven strategies.
✨Showcase Your Communication Skills
Since this role involves collaboration with various teams, be ready to demonstrate your communication skills. Share examples of how you've effectively worked with cross-functional partners to streamline processes or improve campaign outcomes.