At a Glance
- Tasks: Drive digital marketing campaigns and optimise SEO strategies for healthcare professionals.
- Company: Join Medscape, a leading division of WebMD, in a dynamic team.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with excellent career advancement opportunities.
- Why this job: Make a real impact in healthcare marketing while working with innovative digital tools.
- Qualifications: 2+ years in digital marketing, strong SEO skills, and a data-driven mindset.
The predicted salary is between 50000 - 60000 £ per year.
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
The Digital Marketing Analyst will be a key member of our Audience Engagement team, supporting affiliate marketing relationships, driving CME campaigns, and contributing to our digital presence across European, Middle East and Asia Pacific markets. The ideal candidate brings solid campaign execution skills, SEO knowledge, and a data‑driven mindset, with the ability to collaborate effectively across internal teams and regional partners. This role suits a proactive and detail‑oriented marketer who is comfortable working in a fast‑paced environment.
Key Responsibilities- Anchor affiliate marketing campaigns in collaboration with cross‑functional colleagues and regional sister companies, identifying opportunities to promote CME content through their marketing channels and making inroads into new regional geographies across European markets.
- Develop end‑to‑end campaign strategies across digital marketing channels, driving execution from brief to launch while managing localisation and country‑specific engagement considerations.
- Contribute in the build and deployment of newsletters and email marketing programmes, with a focus on nurturing campaigns, member re‑activation – including multilingual and region‑specific content tailored for diverse European audiences.
- Contribute to and help lead the website SEO strategy, including on‑page optimisation, off‑page and backlink strategies, and regular monitoring of website traffic, audience health, and overall SEO performance using tools such as Google Search Console, SEMrush, Moz, or Adobe Analytics.
- Support the organisation’s growing focus on Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), developing approaches to improve visibility of educational content within AI‑driven and generative search environments.
- Define, monitor, and report on campaign KPIs and website performance metrics, translating data into clear, actionable insights and strategic recommendations to optimise future marketing effectiveness.
- Work closely with internal teams including email production, analytics, compliance, and regional affiliates to ensure campaigns are delivered on time, on brand, and in line with regulatory requirements.
- 2+ years of experience in digital marketing, preferably within healthcare, pharmaceutical, life sciences, or another regulated industry, with hands‑on experience across email marketing, campaign automation, and analytics.
- Proven experience managing and executing marketing campaigns across European markets, with a strong understanding of localisation, country‑specific engagement strategies, and multilingual content development.
- Demonstrable expertise in website SEO and performance measurement, with working knowledge of tools such as Google Search Console, SEMrush, Moz, and/or Adobe Analytics.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets.
- Experience in Healthcare Professional (HCP) marketing, healthcare communications, or pharma brand promotion is a strong advantage.
- Proficiency in an additional European language is a plus.
Digital Marketing Analyst employer: WebMD
Medscape, a division of WebMD, is an exceptional employer that fosters a collaborative and inclusive work culture, making it an ideal place for Digital Marketing Analysts to thrive. With a strong commitment to employee growth, the company offers opportunities for professional development in a dynamic environment, while its London location provides access to a vibrant market and diverse audiences across Europe, the Middle East, and Asia Pacific. Employees benefit from a focus on innovation in healthcare marketing, ensuring meaningful contributions to the medical community and the chance to work with cutting-edge digital strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WebMD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WebMD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WebMD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WebMD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WebMD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WebMD:Show us that you’ve done your homework! In your application, briefly mention what you admire about WebMD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WebMD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WebMD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WebMD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
