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- Tasks: Support marketing teams by managing data, targeting, and campaign performance analysis.
- Company: Join Medscape, a leading division of WebMD, dedicated to healthcare innovation.
- Benefits: Enjoy competitive pay, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact in healthcare marketing through data-driven insights and strategies.
- Qualifications: Bachelor’s degree in relevant field and 2-4 years of analytics experience required.
- Other info: Fast-paced environment with a focus on collaboration and continuous improvement.
The predicted salary is between 30000 - 50000 £ per year.
Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.
The Marketing Data & Insights Analyst will support the global Audience Engagement and Presales teams by managing precision targeting, campaign configuration, and performance measurement. This role bridges marketing strategy and data operations, ensuring accuracy in custom audience builds, precision estimations, and reporting to support scalable campaign delivery and actionable insights.
Key Responsibilities- Partner with marketing strategists to define precision targeting requirements and custom configurations.
- Liaise with internal teams, including Promo CORE, to obtain LMID and membership sizing for audience segmentation, pull data from Vertica using SQL and build reports.
- Develop and manage precision volume estimations, proposals, and configuration documentation.
- Design and execute audience segmentation and content-consumption clustering to inform targeting and personalization.
- Conduct manual data checks and quality assurance to ensure accuracy in precision volume and custom campaign builds (e.g., MedBytes).
- Measure and analyze campaign performance, develop KPI metrics and optimise future campaign tactics.
- Measure the effectiveness of marketing products, features, and campaigns, building compelling visualizations and case studies to be shared with the business.
- Analyze, monitor, and report on marketing campaign performance by various segmentation approaches.
- Identify new ways to use data, configure data sets and dashboards to increase efficiencies.
- Advise on advanced analytical methods to deepen customer understanding.
- Maintain operational dashboards and performance tracking reports to support business reviews.
- Collaborate with cross-functional partners to streamline data workflows and improve process automation.
- Support ad hoc analysis and special projects that enhance marketing efficiency and impact.
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or a related field.
- 2–4 years of experience in digital marketing analytics, audience segmentation and profiling or data management.
- Strong analytical skills with advanced proficiency in Excel or Google Sheets; familiarity with SQL, BI tools, or data visualization platforms (Tableau preferred).
- Strong understanding of digital marketing metrics, segmentation, and performance measurement and can showcase impactful and actionable insights.
- Experienced setting up and analyzing data from A/B and MVT.
- Excellent attention to detail and ability to manage multiple priorities in a fast-paced environment.
- Effective communication and collaboration skills.
Marketing Data & Insights Analyst in City of London employer: WebMD
Contact Detail:
WebMD Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Data & Insights Analyst in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We recommend practising common interview questions and tailoring your answers to highlight your skills in data analytics and marketing. Show them you’re the perfect fit!
✨Tip Number 3
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. We suggest mentioning something specific from your conversation to make it personal.
✨Tip Number 4
Apply through our website for the best chance at landing the role. We keep our listings updated, and applying directly shows your enthusiasm for the position. Let’s get you that Marketing Data & Insights Analyst role!
We think you need these skills to ace Marketing Data & Insights Analyst in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Data & Insights Analyst role. Highlight your experience with digital marketing analytics and audience segmentation, as these are key for us. Use specific examples that showcase your skills in data management and performance measurement.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you're passionate about this role and how your background aligns with our needs. Be sure to mention any relevant projects or achievements that demonstrate your analytical skills and attention to detail.
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to highlight your proficiency in Excel, SQL, and any BI tools you’ve used. We want to see how you've applied these skills in real-world scenarios, so don’t hold back on the details!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values!
How to prepare for a job interview at WebMD
✨Know Your Data
Make sure you brush up on your data analytics skills, especially in SQL and Excel. Be prepared to discuss how you've used these tools in past roles to drive marketing insights and campaign performance.
✨Understand the Role
Familiarise yourself with the key responsibilities of the Marketing Data & Insights Analyst position. Think about how your previous experiences align with tasks like audience segmentation and performance measurement, and be ready to share specific examples.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to campaign performance or audience targeting. Practice articulating your thought process and the analytical methods you would use to tackle these challenges.
✨Showcase Your Communication Skills
Since this role involves collaboration with various teams, be ready to demonstrate your communication skills. Share examples of how you've effectively worked with cross-functional partners to achieve marketing goals or streamline processes.