Digital Wellbeing Engagement Programme Manager

WebMD Health Services is part of the WebMD family. We have been designing well-being programs for employers and health plans for over 20 years. Our mission is to empower organizations and their populations to improve well-being through personalized, strategic partnerships.

About WebMD Health Services: WebMD Health Services (WHS), a division of WebMD, provides expert guidance to help individuals take charge of their health. We support employers, health insurers, and public sector organisations with health and wellbeing solutions that improve outcomes and drive lasting behaviour change.

About the Role: We are seeking a Digital Wellbeing Engagement Programme Manager to work with one of our global clients in supporting and enhancing their workplace health and wellbeing strategy. You’ll play a pivotal role in promoting WebMD services while working closely with the client’s internal teams to shape and execute a long-term, evidence-based wellbeing programme. This is a full-time UK-based hybrid role, with an on-site presence at the client’s London office. The successful candidate will collaborate with international colleagues and stakeholders, and support the UK client’s health team.

Key Responsibilities:

• Support the delivery of digital wellbeing initiatives that support employee mental, physical, and emotional health across global teams.
• Develop and execute engagement strategies to increase adoption and sustained use of the digital wellbeing platform, tools, and resources.
• Liaise with internal WebMD teams to customise and implement the digital tool and partner integrations where necessary.
• Analyse user data and engagement metrics to measure impact, identify trends, and continuously optimise the wellbeing programme.
• Act as a subject matter expert on digital wellbeing, providing guidance on best practices, emerging trends, and behavioural engagement techniques.
• Lead the planning and execution of onsite and virtual wellbeing presentations, events, stop-by tables, with a focus on holistic wellbeing.
• Support the management of the annual wellbeing calendar, engagement campaigns, global and local wellbeing challenges, and programme communications.
• Develop high-quality, accessible health and wellbeing content for the digital platform, including articles, toolkits, and engaging webinars tailored to diverse employee needs and global audiences.
• Plan and lead live fitness classes (virtual), catering to varying fitness levels and promoting inclusive participation.
• Other duties as assigned by the internal team or client.

Experience and Qualifications:

• A degree (or equivalent UK Level 6 qualification) in Public Health, Health Promotion, Occupational Health, Psychology, or related field.
• Minimum of 5 years’ experience in client relationship management, health and wellbeing consulting, or programme delivery.
• Proven experience implementing employee health and wellbeing initiatives in a corporate setting.
• Strong understanding of employers’ health and wellbeing priorities (e.g., mental health, hybrid work, psychosocial risks etc.).
• Fitness qualification (e.g. Level 2/3 Fitness Instructor, Group Exercise, or equivalent).
• Excellent interpersonal and communication skills, with the ability to engage with senior stakeholders across a matrix organisation.
• Confident in the use of Microsoft Office applications (Word, Excel, PowerPoint); data analysis and reporting experience is desirable.
• Comfortable working in a fast-paced, remote environment across multiple time zones.
• Willingness to travel occasionally within the UK and internationally (up to 10%).

Desirable (but not required):

• Certification in Mental Health First Aid or a similar mental health-related training.
• Recognised wellbeing or coaching certification (e.g., CIPD in Wellbeing, UKPHR registration, IOSH Managing Occupational Health and Wellbeing, etc.).
• Experience with wellbeing champion programmes and digital wellbeing platforms.
• Familiarity with GDPR and health data protection in a UK workplace setting.

Why WebMD? Joining WebMD means contributing to a global mission: helping people live healthier lives. We foster a culture of inclusivity, flexibility, and collaboration – and we’re proud to be an Equal Opportunity Employer. As part of this role, you may access confidential information and are expected to follow strict data protection and information security protocols, in line with UK regulations and internal policies.