At a Glance
- Tasks: Manage and optimise ad campaigns across WebMD's platforms while collaborating with various teams.
- Company: Join WebMD, a trusted brand in health information and advertising.
- Benefits: Gain valuable experience in a dynamic environment with opportunities for growth.
- Other info: Ideal for detail-oriented individuals who thrive in a fast-paced, collaborative setting.
- Why this job: Be part of an innovative team and make a real impact in digital advertising.
- Qualifications: Bachelor’s degree or equivalent experience in online ad campaigns; strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
WebMD is seeking an Ad Operations Associate to join an experienced and established team responsible for managing a large and innovative portfolio of business for a premier, trusted brand. This individual will have the opportunity to learn and contribute to initiatives that utilize all ad formats, such as desktop/mobile/app, contextual and audience driven, and proprietary/native.
Responsibilities
- Work with sales, sales operations, inventory management and account managers to implement ad campaigns on WebMD websites, mobile apps, tablet apps, and video.
- Monitor campaigns throughout their lifecycle, following up with clients and vendors on issues as needed.
- Optimize campaigns, including reviewing delivery reports and making suggestions for improved performance.
- Utilize reports to troubleshoot technical and delivery issues impacting campaigns and work with production managers on fixes and leveraging high traffic assets.
- Provide reporting information to sales, account management, marketing programs and clients as needed.
- Assist in architecting new products, tools, and processes to increase revenue.
- Revise delivery prioritization schema based on relative needs for products and clients.
- Recommend changes to improve operational processes and safeguard advertising, privacy, credibility, and integrity policies.
Qualifications
- Candidate should have a bachelor’s degree or equivalent experience working in an online ad campaign environment, whether at a publisher or agency, and preferably in a role requiring a facility with spreadsheets and extensive interaction with co-workers and clients.
- The individual must be excellent with numbers, pay close attention to detail, and have strong self‑organizational abilities.
- Excellent Communication Skills: being a primary contact for sales, need to be able work well with others in a support role. With clients, this includes projecting a professional and helpful demeanor. Must convey an issue clearly, especially when it comes to describing a problem.
- Troubleshooting Skills: need to be able to analyze the components of an ad serving problem and get to its root cause, as well as providing necessary suggestions for resolution.
- Ability to Multi‑task: specifically, need to know how to shift priorities on an on‑going basis per need, while maintaining focus on client and customer needs.
- Initiative: whether in recommending steps for campaign optimization, notifying a rep or client of a campaign issue or making suggestions to streamline ad operations, taking initiative to get resolutions and make improvements will help make the sales process as efficient and productive as possible.
- Experience in Google Ad Manager, Salesforce and 3rd party ad tag experience is preferred.
Advertising Ops Associate employer: WebMD LLC
WebMD is an exceptional employer that fosters a collaborative and innovative work culture, providing employees with the opportunity to grow within a leading digital health platform. As an Ad Operations Associate, you will benefit from comprehensive training, access to cutting-edge tools, and a supportive team environment that values initiative and creativity. Located in a vibrant area, WebMD offers a dynamic workplace where your contributions directly impact the success of a trusted brand, making it a rewarding place to advance your career.
