KEY ROLE RESPONSIBILITIES
Client Management & Growth
- Take ownership of a portfolio of advertiser accounts, delivering an exceptional client experience.
- Work closely with clients to understand their objectives and develop strategies to achieve them.
- Build strong, trusted relationships with advertiser contacts and key stakeholders.
- Deliver regular performance reviews, strategic recommendations and growth plans.
- Manage client expectations whilst maximising programme performance.
Onboarding & Programme Development
- Own the successful onboarding and activation of new advertisers joining the Chinese portfolio.
- Manage programme launches from implementation through to publisher activation.
- Work closely with the Business Development team to ensure a smooth handover and transition for newly acquired clients.
- Support clients through the early stages of programme growth and optimisation.
Performance & Optimisation
- Monitor programme performance and identify areas for improvement.
- Deliver recommendations focused on recruitment, activation, optimisation, conversion and revenue growth.
- Analyse data and trends to uncover opportunities and address performance challenges.
- Support clients in achieving agreed KPIs and commercial objectives.
Publisher Development
- Recruit, activate and develop relationships with relevant publishers.
- Identify new partnership opportunities that align with client goals.
- Work collaboratively with the wider publisher development team to maximise programme success.
Portfolio Collaboration
- Work closely with the Account Director and Chinese Portfolio Lead to identify growth opportunities across the portfolio.
- Contribute ideas, insights and best practices to support portfolio expansion.
- Collaborate with internal teams to deliver excellent client outcomes.
Reporting & Administration
- Create and maintain accurate reports, forecasts and account documentation.
- Ensure client records, notes and actions are maintained within company systems.
- Support quarterly business reviews and client presentations.
- Maintain excellent standards of communication and account administration.
ESSENTIAL REQUIREMENTS
- Fluent in English and Mandarin (written and spoken).
- Previous experience in affiliate marketing, partnerships, ecommerce, performance marketing, digital marketing or a client-facing marketing role.
- Excellent written and verbal communication skills.
- Good attention to detail and organisational skills.
- Able to manage multiple tasks and priorities workload effectively.
- Confident communicating with clients, including presenting performance updates, sharing recommendations, and participating in client calls and meetings.
- Positive, proactive, and willing to take ownership of tasks.
- Able to work both independently and as part of a team.
- Comfortable building and maintaining relationships across different cultures and international markets.
- Proficient with Microsoft Office, particularly Excel and PowerPoint.
DESIRABLE REQUIREMENTS
- Experience working with Chinese brands or international markets.
- Understanding of digital performance marketing channels.
- Experience using affiliate network platforms and reporting tools.
- Knowledge of ecommerce and customer acquisition strategies.
- Demonstrable experience of QBR ownership and presentation.
- Some experience of budget management to ensure optimal ROI.
- Ability to plan annually, using long range forecasts and KPIs to ensure performance over an extended period.
- Demonstratable experience of campaign performance reviews, adjusting exposure/placements and liaising with publishers to address issues with performance.
- Proven ability of analysing data sets from a wide variety of sources, drawing both user and market actionable insights.
- Previous experience of working in affiliate marketing.
- Commercially minded with the ability to identify growth opportunities.
- Confident using and presenting data and insights to support decision-making.
