Copywriter (Digital Marketing & B2B) (UK) in London

Copywriter (Digital Marketing & B2B) (UK) in London

London Freelance 30000 - 46000 £ / year (est.) Working from home possible
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At a Glance

  • Tasks: Create engaging content for diverse clients, from blog posts to social media copy.
  • Company: Join WebFX, a leading remote marketing agency with a global reach.
  • Benefits: Enjoy competitive pay, flexible hours, and a supportive team environment.
  • Other info: Fully remote role with opportunities for long-term growth and development.
  • Why this job: Make your mark by writing for 1,600+ clients across various industries.
  • Qualifications: 18+ months of writing experience and a knack for SEO and digital marketing.

The predicted salary is between 30000 - 46000 £ per year.

Hi there! We’re WebFX, a full-funnel revenue marketing agency based in the US.

About the Role

We’re seeking a passionate and detail-oriented Copywriter with strong SEO and content writing experience to join our growing remote writing team for a long-term partnership. You’ll have the opportunity to write for 1,600+ clients and/or publishers spanning diverse industries and craft content that aligns with each client’s unique voice, style and goals.

What You’ll Do

  • Blog posts and articles (SEO-driven, long-form)
  • Sales copy and service-page copy (persuasive, conversion-focused)
  • Website and landing page copy
  • Product descriptions for e-commerce sites
  • Middle- and bottom-funnel content (MOFU/BOFU) content
  • Longform thought leadership and "skyscraper" content
  • Social media and email marketing copy (as part of integrated campaigns)
  • Conduct independent research to ensure factual, original, and authoritative content.
  • Work with client opportunities spanning 1,000+ publishers on the web/in media, across digital, B2B and niche industry sectors.
  • Adapt writing to different brand guidelines, tones, and audience personas.
  • Manage a steady workflow of writing assignments while maintaining high-quality output in a 40-hour remote, work-from-home schedule.
  • Collaborate virtually with project managers and editors to deliver polished content on deadline.

Desired Skills & Qualifications

  • 18+ months of professional writing experience in any industry (agency, in-house or freelance).
  • Exceptional written communication skills — you write clear, engaging, error‐free copy.
  • Background across any and all industries, particularly digital marketing and B2B experience.
  • Strong ability to assume a client’s voice and style, adapting to various brands and audiences.
  • Fully available for 40 hours/week of remote work.
  • Independent, deadline-driven, and detail-oriented with excellent time management skills to manage assignments, deliverables and deadlines autonomously.
  • Comfortable working as an independent contractor in a remote setup and working with a variety of content types and clients.

Skills and Competencies

  • SEO Copywriting
  • Content Marketing
  • Digital Marketing Writing
  • Blog Writing
  • B2B and B2C Content
  • Longform Writing
  • Brand Voice & Tone Adaptation
  • Research & Fact-Checking
  • Editing & Proofreading
  • Time Management
  • Remote Collaboration
  • Communication Skills

Tools & Platforms

  • Google Docs / Microsoft Office
  • WordPress / CMS
  • Grammarly / Hemingway
  • SurferSEO / Clearscope / Ahrefs / SEMrush
  • Task management tools; Basecamp, ClickUp, Trello, Asana, etc.

Location

This is a fully remote WFH role!

Why Join Us

  • Fully remote, work-from-home schedule (40 hrs/week).
  • Long-term partnership with a global digital marketing leader.
  • Opportunities to write for diverse industries across 1,600+ clients and/or publishers.
  • Supportive team of editors, copywriters, and project managers.
  • Competitive benefit package and company initiatives, including paid holidays and time off, equipment, learning programs, and more!
  • An annual income equivalent to £37k to £46k (negotiable, based on work experience).

Compensation

Negotiable, based on experience. Annual merit-based increases.

Working Hours

Asia (Philippines, Indonesia, etc): 3:30 PM - 12:00 AM PH Time, Monday – Friday.

Africa / Europe (excluding South Africa and the British Isles): 6:00 AM EST – 2:30 PM EST, Monday – Friday.

South Africa: 10:00 AM – 7:30 PM SAST, Monday – Thursday; 10:00 AM – 5:00 PM SAST, Friday.

British Isles (UK, Ireland, Scotland, etc): 10:00 AM – 6:30 PM GMT, Monday – Friday.

North America & South America: 8:00 AM – 4:30 PM Local time, Monday – Friday.

How to Apply

To be considered, please submit your resume or CV (in English) along with writing samples or a link to your portfolio. We look forward to reviewing your work and potentially welcoming you to our remote writing team.

EEO Statement

WebFX is an Equal Opportunity Employer, committed to providing and fostering an inclusive environment where all people, including women, minorities, LGBTQ+, and other underrepresented groups, are supported, respected, and encouraged to excel within STEM careers. Our goal as an organization is to empower our team to achieve their personal best, bring people together, and provide equal opportunity to do so regardless of race, age, gender, sexual orientation, religion, physical ability or disability, or political affiliation.

Copywriter (Digital Marketing & B2B) (UK) in London employer: webfx.com

At WebFX, we pride ourselves on being a fully remote, inclusive workplace that champions creativity and collaboration. As a Copywriter, you'll enjoy the flexibility of a work-from-home schedule while crafting engaging content for over 1,600 diverse clients, all supported by a dedicated team of editors and project managers. With competitive benefits, opportunities for professional growth, and a commitment to fostering an empowering environment, WebFX is an excellent employer for those seeking meaningful and rewarding employment in digital marketing.

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Contact Details:

webfx.com Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Copywriter (Digital Marketing & B2B) (UK) in London

Show Off Your Creative Juice

As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!

Join the Marketing Circuit

Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.

Leverage Social Media Authentically

Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.

Tap into Your Network

Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!

We think you need these skills to ace Copywriter (Digital Marketing & B2B) (UK) in London

SEO Copywriting
Content Marketing
Digital Marketing Writing
Blog Writing
B2B and B2C Content
Longform Writing
Brand Voice & Tone Adaptation

Some tips for your application 🫡

Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.

Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to webfx.com.

Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer webfx.com and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.

Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Copywriter (Digital Marketing & B2B) (UK) at webfx.com.

How to prepare for a job interview at webfx.com

Showcase Your Portfolio

When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at webfx.com.

Familiarise Yourself with Marketing Tools

Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.

Pitch Your Unique Value

Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for webfx.com. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.

Prepare to Discuss Your Availability

Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at webfx.com.