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- Tasks: Lead innovative marketing strategies to drive growth across the EMEA region.
- Company: Join Webflow, a pioneer in web development and digital experience.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for personal growth.
- Why this job: Make a real impact in a fast-paced environment with cutting-edge technology.
- Qualifications: 7+ years in B2B demand generation, ideally in SaaS or tech sectors.
- Other info: Collaborate with diverse teams and thrive in a culture of innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI‑driven personalization, seamless hosting, and end‑to‑end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.
We’re looking for an energetic, results‑oriented, and data‑driven Marketing Lead, EMEA to drive qualified pipeline growth across our EMEA region. You’ll lead regional demand generation programs that fuel awareness, engagement, and revenue, working hand‑in‑hand with Sales to maintain polished collateral and messaging.
- Experiment, analyse results; iterate and scale winning experiments that improve full‑funnel conversion.
- Stay on the bleeding edge of Demand, Digital, and AI innovation: scan the horizon for new tactics, platforms, and tools that can give Webflow a competitive advantage.
In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we’ll help you incorporate them into your role.
About you:
Requirements:
- BA/BS degree or equivalent experience.
- Bring 7+ years of B2B demand generation experience, ideally in SaaS or technology sectors, with proven success in EMEA markets and complex sales cycles.
You’ll thrive as the Marketing Lead, EMEA if you:
- Are data‑driven and analytical, skilled at using CRM, marketing automation, and analytics tools (e.g., Salesforce, Marketo, Tableau, or equivalent).
- Understand B2B funnel metrics (MQL → SAO → SQO) and attribution modeling to inform decision‑making.
- Are actively running AI experiments and developing a fluency in AI‑fueled workflows.
- Excel at cross‑functional collaboration and communication, working seamlessly with sales, partnerships, marketing, and operations teams.
- Communicate with clarity—crafting compelling narratives and translating data into insights that resonate.
- Bring a strategic mindset paired with hands‑on execution—comfortable designing GTM plans and also getting deep into campaign operations.
- Are results‑oriented and motivated by measurable impact on pipeline and revenue.
- Think globally, act regionally — adapting programs for diverse markets while maintaining brand consistency.
- Thrive in a fast‑paced, high‑growth environment, balancing creativity with process and precision.
- Fluency in French and/or German a plus.
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.
Our Core Behaviors:
- Build lasting customer trust. We build trust by taking action that puts customer trust first.
- Win together. We play to win, and we win as one team. Success at Webflow isn’t a solo act.
- Reinvent ourselves. We don’t just improve what exists, we imagine what’s possible.
- Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar.
Benefits
Marketing Lead, EMEA employer: Webflow
Contact Detail:
Webflow Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead, EMEA
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and successes. This is your chance to demonstrate your creativity and results-driven mindset, which is exactly what Webflow is looking for.
✨Tip Number 3
Prepare for interviews by researching Webflow’s mission and values. Be ready to discuss how your experience aligns with their goals, especially around AI-driven marketing strategies. Tailor your answers to show you’re not just a fit for the role, but for the company culture too.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Webflow team. Let’s make it happen!
We think you need these skills to ace Marketing Lead, EMEA
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to drive marketing in the EMEA region and how your experience aligns with our mission at Webflow.
Tailor Your CV: Make sure to customise your CV for this specific role. Highlight your B2B demand generation experience and any relevant achievements in SaaS or tech sectors. We love seeing how your unique skills can contribute to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Use it to explain why you’re the perfect fit for the Marketing Lead position. Share examples of your data-driven approach and how you've successfully driven pipeline growth in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Webflow!
How to prepare for a job interview at Webflow
✨Know Your Numbers
As a Marketing Lead, EMEA, you'll need to be data-driven. Brush up on your understanding of B2B funnel metrics and attribution modelling. Be ready to discuss how you've used these metrics in past roles to drive demand generation and improve conversion rates.
✨Showcase Your AI Savvy
Webflow is all about innovation, especially with AI. Prepare examples of how you've run AI experiments or integrated AI into your marketing strategies. This will show that you're not just keeping up but are ahead of the curve.
✨Craft Compelling Narratives
Communication is key! Think about how you can translate complex data into clear insights. During the interview, practice explaining your past campaigns in a way that highlights your strategic mindset and hands-on execution.
✨Cultural Fit Matters
Webflow values collaboration and trust. Be prepared to discuss how you've worked cross-functionally in previous roles. Share stories that demonstrate your ability to win as part of a team and adapt strategies for diverse markets while maintaining brand consistency.