Field Marketing Specialist

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform, and we’re doing it as a remote-first company built on trust, transparency, and a whole lot of creativity. This work takes grit, because we move fast, without ever sacrificing craft or quality. Our mission is to bring development superpowers to everyone. From entrepreneurs launching their first idea to global enterprises scaling their digital presence, we empower teams to design, launch, and optimize for the web without barriers. We believe the future of the web, and work, is more open, more creative, and more equitable. And we’re here to build it together.

We’re looking for a Field Marketing Specialist to join our growing Events and Brand Marketing team – someone who’s ready to roll up their sleeves, contribute to and learn from a team of seasoned event professionals, and help bring Webflow’s field marketing programs to life globally. This is a new role joining an established and talented team.

About the role

Location: Remote‑first (United States; BC & ON, Canada)
Full-time Permanent Exempt
Compensation: Base pay is geographically adjusted. United States (USD): Zone A: $95,000 – $115,000; Zone B: $91,000 – $109,000; Zone C: $86,000 – $103,000 Canada (CAD): 108,000 – 130,000 (Ontario & British Columbia)

Eligible for Webflow’s company‑wide bonus program; target amounts vary by career level. This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.

Application Information:

Application deadline: applications accepted on an ongoing basis until position is closed and filled. This posting is for a new position.

Reporting to: Manager, Field Marketing

Responsibilities

• Support the planning, coordination, and execution of Webflow’s NAMER field marketing programs – including third‑party sponsorships, executive dinners, roadshows, and partner events – with increasing ownership as you grow.
• Build and maintain program timelines, run‑of‑show documents, vendor communications, and event logistics from pre‑event planning through post‑event wrap‑up.
• Collaborate closely with the NAMER sales team to support field program execution, ensuring strong pre‑event outreach, on‑site sales presence, and post‑event follow‑through.
• Track and manage budget across NAMER programs – monitoring spend, flagging variances, and helping the team consistently deliver programs on or under budget.
• Coordinate with vendors, agencies, and contractors to support event production, swag, shipping, and on‑site logistics.
• Track and report event performance metrics – attendance, pipeline contribution, and engagement data – and contribute to post‑event analysis and recommendations.
• Collaborate closely with the broader Events and Brand Marketing team, including EMEA‐based colleagues, to share learnings and align on best practices.
• Assume responsibility for Webflow Conf, our annual user conference, the largest event program.

About you

Requirements:

• 2–4 years of experience in field marketing, event marketing, or a closely related marketing role, with specific experience in a sales‑led growth organization.
• Bachelor’s degree in Marketing, Communications, Business, or related field – or equivalent professional experience.
• Hands‑on experience supporting or executing field marketing programs – event sponsorships, hosted events, roadshows, executive programs, and account‑based marketing (ABM).
• Proficiency in Salesforce and Marketo – demonstrable ability to pull reports, create and manage programs, track leads, and support campaign setup.
• Enthusiastic about travel, with availability to support 20+ events per year across North America and occasionally internationally.

You’ll thrive as a Field Marketing Specialist, NAMER if you:

• Are energized by variety – no two weeks look the same and you enjoy that.
• Have a keen eye for detail – you catch the typo on the event banner before it ships.
• Work well across functions – building relationships with sales, communicating up to stakeholders, and collaborating across a distributed team.
• Are a natural learner and coachable – you want to learn from experienced teammates and ask questions when you need help.
• Are a self‑starter – you take initiative and see tasks through from first draft to final debrief.
• Take ownership seriously – you deliver when your name is on a project.
• Stay curious and open to growth – you actively build fluency in emerging technologies like AI to unlock creativity and amplify impact.

Our Core Behaviors

• Build lasting customer trust. We take action that puts customer trust first.
• Win together. We play to win, and we win as one team.
• Reinvent ourselves. We imagine what’s possible and improve what exists.
• Deliver with speed, quality, and craft. We move fast without lowering the bar.
• Ownership. Every Webflow employee receives equity (RSUs) in our growing, privately held company.

Health coverage. Comprehensive medical, dental, and vision plans for employees and dependents.
Family support. 12 weeks of paid parental leave for all parents and additional paid leave for birthing parents.
Time off. Flexible vacation, paid holidays, and a sabbatical program.
Wellness. Access to mental health resources, therapy, and coaching.
Retirement. 401(k) with 100% employer match (U.S.) and global retirement savings support.
Supportive stipends. Localized support for work and wellness expenses.
Bonus program. All full‑time, permanent, non‑commission employees eligible for the annual WIN bonus program.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO) / Veterans / Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job‑related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider qualified applicants with arrest and conviction records. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered. To join Webflow, you’ll need a valid right to work authorization depending on the country of employment. If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws.

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