At a Glance
- Tasks: Lead demand generation strategies to drive revenue growth for our innovative SaaS platform.
- Company: Join webexpenses, a forward-thinking company redefining expense management.
- Benefits: Competitive salary up to £70,000 plus benefits and opportunities for professional growth.
- Other info: Diverse and inclusive workplace focused on data privacy and security.
- Why this job: Make a real impact in a key growth area while working with cutting-edge marketing technologies.
- Qualifications: 7+ years in B2B SaaS demand generation with strong analytical and strategic skills.
The predicted salary is between 65000 - 70000 £ per year.
Salary: Up to £70,000 depending on experience + benefits.
Are you ready to take your expertise to the next level and make a real impact? At webexpenses, we’re on a mission to redefine how businesses manage expenses. We’re looking for a strategic and creative Demand Generation Lead to accelerate revenue growth for our Expense Management SaaS platform. This role is responsible for building predictable, scalable demand engines so you’ll own the strategy and execution of all pipeline-generating programs across our SMB to upper mid-market audiences. This is a key focus area for Webexpenses as we enter an exciting period of growth.
Key Areas of Responsibility:- Own the full-funnel demand strategy, from awareness to SQL, ensuring predictable pipeline creation aligned to ambitious ARR and pipeline targets.
- Develop channel-level strategies for paid search, paid social, email, webinars and ABM.
- Own strategy and execution of our organic strategies including SEO / AEO / GEO via partner agencies.
- Test new channels, tactics, and technologies to unlock incremental growth and drive efficiency across CPL and CAC.
- Collaborate with Product Marketing to translate value propositions into compelling campaigns.
- In-depth experience of marketing automation (Hubspot), CRM systems (Salesforce), and intent-based targeting.
- Strong command of funnel analytics and attribution models.
- A builder’s mindset—motivated by growth and proactive in leveraging tools and techniques to drive increased performance.
- Strong analytical skills and comfort presenting to a senior leadership audience.
- Deep experience (ideally 7+ years) in B2B SaaS demand generation, ideally across a range of motions from SMB to Enterprise with demonstrable experience of scaling pipeline.
- Ability to balance strategic planning with hands-on execution.
- Deep knowledge of digital paid media and SEO / AEO strategies to drive audience engagement and conversion.
- Degree level qualification or equivalent.
This position is based in the UK and candidates must therefore have the legal right to live and work in the UK. Please note that we are unable to provide visa sponsorship. Webexpenses is an equal opportunities employer, and we encourage applicants from diverse backgrounds to join our team. Key to this role is an awareness of data privacy and security as you will be dealing with sensitive employee data in accordance with our security policies.
Senior B2B SaaS Demand Gen Lead in Reading employer: Webexpenses
At Webexpenses, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Senior B2B SaaS Demand Gen Lead, you will not only have the opportunity to drive impactful strategies but also benefit from a supportive environment that prioritises professional growth and innovation. With competitive salaries, comprehensive benefits, and a commitment to diversity, Webexpenses is an exceptional employer for those looking to make a meaningful contribution in the tech industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B SaaS Demand Gen Lead in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Webexpenses and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Webexpenses are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Webexpenses on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Webexpenses. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior B2B SaaS Demand Gen Lead in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Webexpenses. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Webexpenses:Show us that you’ve done your homework! In your application, briefly mention what you admire about Webexpenses’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Webexpenses
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Webexpenses will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Webexpenses, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
