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For Companies At a Glance
- Tasks: Create and execute engaging content strategies while monitoring campaign results.
- Company: Join Webexpenses, a fast-growing SaaS company revolutionising expense management.
- Benefits: Enjoy 25 days holiday, private health insurance, and a hybrid working model.
- Why this job: Be part of a creative team making a real impact in the B2B space.
- Qualifications: Proven content creation skills and understanding of SEO in a B2B/SaaS context.
- Other info: This role requires a passion for digital marketing trends and data privacy awareness.
The predicted salary is between 60000 - 70000 £ per year.
Location: Commutable to Witney (OX28)
Salary: £60,000-£70,000
Great opportunity to join a growing team and make an impact.
Webexpenses is a private equity backed SaaS company headquartered in the United Kingdom. With offices in the UK and Australia, we have grown quickly as a major player in the global online expense management market. Our mission is to enhance business efficiency and effectiveness by eliminating manual processes and elevating our clients' visibility into their company's expenditure.
About the Opportunity:
This is a fantastic opportunity for an experienced Content writer/marketer to join our growing team. You are someone who has experience in a busy B2B marketing role, is self-motivated, lead generation focused and will bring with you a wealth of creativity and enthusiasm. In this newly created role you will have a lot of creative opportunities as well as monitoring and reporting on content campaign results. You will develop and execute a robust content strategy which drives impactful communication and engagement across various channels.
You will do this by:
- Working with the CMO to define and deliver the content strategy and tone of voice for the business.
- Developing high quality and engaging content across a range of platforms.
- Being curious about the evolving world of AI and how it helps to shape the future of our content strategy and search optimisation.
- Researching and identifying topical areas and industry events to promote Webexpenses and gain backlinks.
- Using data and insights to support business goals, aligning with a buyer's journey.
- Writing, distributing and tracking press/news releases to media outlets.
- Staying up to date with digital marketing trends and working closely with external agencies.
To be considered for this exciting role candidates will have:
- Exceptional creative, technical, and copy writing skills with the ability to discover and write fresh, compelling copy and content.
- Strong proficiency and understanding of major social platforms.
- Knowledge and understanding of key SEO principles.
- Proven track record in content creation and strategy management in the B2B/SaaS environments.
- Experience of working with editorial frameworks, calendars and CMS.
In return we offer:
- A working environment which enables our people to develop their skills, experience and creativity.
- A range of benefits including 25 days holiday (rising to 26), plus an additional day off on your birthday, private health insurance, group life insurance, cycle to work scheme, pension scheme, volunteering days.
This is a full time role working a hybrid model with a requirement to be in our Witney office 50% of the week. This position is based in the UK and candidates must therefore have the legal right to live and work in the UK.
Webexpenses is an equal opportunities employer, and we encourage applicants from diverse backgrounds to join our team. Key to this role is an awareness of data privacy and security as you will be dealing with sensitive employee data in accordance with our security policies.
Content Marketing Manager employer: Webexpenses
Contact Detail:
Webexpenses Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager
✨Tip Number 1
Familiarise yourself with Webexpenses' current content and marketing strategies. Understanding their tone of voice and the type of content they produce will help you align your ideas with their brand, making you a more attractive candidate.
✨Tip Number 2
Showcase your knowledge of SEO and content marketing trends during any discussions or interviews. Being able to discuss recent developments in AI and how they can enhance content strategy will demonstrate your proactive approach and industry awareness.
✨Tip Number 3
Prepare examples of your previous work that highlight your creativity and effectiveness in B2B content marketing. Be ready to discuss specific campaigns you've managed, the results achieved, and how you used data to inform your strategies.
✨Tip Number 4
Network with professionals in the SaaS and B2B marketing space. Engaging with industry events or online communities can provide insights into what companies like Webexpenses are looking for and may even lead to referrals.
We think you need these skills to ace Content Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in B2B marketing and content creation. Use specific examples that demonstrate your skills in developing content strategies and managing campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creativity and enthusiasm for the role. Mention how your background aligns with Webexpenses' mission and how you can contribute to their content strategy.
Showcase Your Writing Skills: Include samples of your previous work or a portfolio link that demonstrates your exceptional writing and content creation abilities. Highlight any experience with SEO and digital marketing trends.
Research the Company: Familiarise yourself with Webexpenses and their services. Understanding their market position and recent developments will help you tailor your application and show genuine interest in the company.
How to prepare for a job interview at Webexpenses
✨Showcase Your Content Strategy Skills
Be prepared to discuss your previous experiences in developing and executing content strategies. Highlight specific campaigns you've worked on, the results achieved, and how you aligned them with business goals.
✨Demonstrate Your Understanding of SEO
Since the role requires knowledge of key SEO principles, come equipped with examples of how you've successfully implemented SEO strategies in past content projects. Discuss any tools or techniques you used to optimise content for search engines.
✨Stay Current with Digital Marketing Trends
Research the latest trends in digital marketing and content creation. Be ready to share your thoughts on how these trends could impact Webexpenses' content strategy and how you would incorporate them into your work.
✨Prepare Questions for the CMO
Engage with the CMO by preparing insightful questions about the company's content vision and goals. This shows your genuine interest in the role and helps you understand how you can contribute to the team's success.
