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- Tasks: Lead media strategy and campaign success across the EMEA region.
- Company: Join Weber, a legendary brand revolutionising grilling since 1952.
- Benefits: Enjoy flexible working with 3 days in Reading and exciting corporate perks.
- Why this job: Be part of a dynamic team driving brand growth and innovation in a global company.
- Qualifications: Extensive media planning experience; proficiency in English and digital marketing tools required.
- Other info: Opportunity to mentor and develop a high-performing team.
The predicted salary is between 48000 - 72000 £ per year.
Reporting to: VP Marketing EMEA
Location: Reading Area (3x per week)
About Weber:
In 1952, George Stephen Sr. changed the world of barbecuing, cutting a metal buoy in half and then adding a grate and three legs to create the iconic Weber kettle barbecue. Since then, we’ve been empowering grillers around the world. Weber doesn’t rest on its legendary heritage alone. We are driven by our relentless innovative spirit. Never standing still and always looking to new horizons – in performance, quality and experiences - we are always reimagining the future of grilling. It’s this vision – and these family values – that guide us towards new horizons and into the future, bringing more and more people into the Weber family around the globe.
About the job:
We’re seeking a Senior Media and Effectiveness Manager EMEA to drive media strategy and campaign success across the EMEA region. With a focus on media optimization and actionable insights, this role will directly influence brand equity and business growth, ensuring media investments align with both regional and local marketing objectives.
Key Responsibilities:
- Develop and implement media strategies within the EMEA Marketing Leadership team, balancing brand building and sales activation.
- Collaborate with Country Marketing and Brand Communications teams to ensure media relevance, resonance, and alignment with EMEA-wide goals.
- Oversee multi-channel media campaigns, including digital, print, TV, and radio, supporting annual plans and enhancing reach with tailored assets.
- Enhance campaign performance with pre-testing, in-market optimization, and post-campaign analysis, providing actionable insights to drive future improvements.
- Lead the coordination of marketing dashboards and brand tracking studies to measure and optimize effectiveness, delivering comprehensive reports to senior management.
- Own the EMEA media budgets, aligning with country marketing plans for optimal resource allocation.
- Manage agency relationships, ensuring delivery excellence and contract value.
- Lead, mentor, and develop the Media Manager to foster a high-performing and collaborative team.
What You’ll Bring:
- Extensive experience in media planning, budgeting, campaign execution, and marketing effectiveness within an international environment; experience with premium brands preferred.
- Proficiency in English (other languages a plus), MS Office, Google Analytics, META Ads, Google Ads, DV360.
- Strong understanding of the EMEA media landscape, media performance data analysis, and project management.
Competencies:
- Clear, adaptable communication for varied audiences.
- Collaborative approach to meet shared goals.
- Flexibility to navigate and respond to shifting needs.
- Effective problem analysis and proactive action.
Senior Media Manager (Reading) employer: Weber-Stephen Products EMEA
Contact Detail:
Weber-Stephen Products EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Media Manager (Reading)
✨Tip Number 1
Familiarise yourself with the EMEA media landscape. Understanding regional trends and consumer behaviour will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the media and marketing industry, especially those who have experience with premium brands. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest tools and technologies in media planning and analytics. Being well-versed in platforms like Google Analytics and META Ads will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of successful media campaigns you've managed. Highlighting your ability to optimise performance and deliver actionable insights will showcase your fit for the role.
We think you need these skills to ace Senior Media Manager (Reading)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in media planning, budgeting, and campaign execution. Use specific examples that demonstrate your success in these areas, particularly within an international context.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Weber's brand values and how your skills align with their mission. Mention your experience with premium brands and your ability to drive media strategy and effectiveness.
Showcase Analytical Skills: In your application, emphasise your proficiency in data analysis tools like Google Analytics and your experience with media performance data. Provide examples of how you've used insights to optimise campaigns in the past.
Highlight Leadership Experience: If you have experience leading teams or mentoring others, make sure to include this in your application. Discuss how you've fostered collaboration and high performance in previous roles, as this is key for the Senior Media Manager position.
How to prepare for a job interview at Weber-Stephen Products EMEA
✨Showcase Your Media Expertise
Make sure to highlight your extensive experience in media planning and campaign execution. Be prepared to discuss specific campaigns you've worked on, the strategies you implemented, and the results achieved. This will demonstrate your capability to drive media strategy effectively.
✨Understand Weber's Brand Values
Familiarise yourself with Weber's history and brand values. Understanding their commitment to innovation and quality will help you align your answers with their vision, showing that you're not just a fit for the role but also for the company culture.
✨Prepare for Data-Driven Discussions
Since the role involves analysing media performance data, be ready to discuss how you've used data to optimise campaigns in the past. Bring examples of how your insights led to actionable improvements, as this will showcase your analytical skills.
✨Demonstrate Leadership Skills
As you'll be leading and mentoring a team, prepare to discuss your leadership style and experiences. Share examples of how you've developed team members and fostered collaboration, which will illustrate your ability to build a high-performing team.
