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- Tasks: Lead media strategy and campaign success across the EMEA region.
- Company: Join Weber, a legendary brand revolutionising grilling since 1952.
- Benefits: Enjoy flexible working with 3 days in Reading and exciting corporate perks.
- Why this job: Be part of a dynamic team driving innovation and brand growth in a collaborative culture.
- Qualifications: Extensive media planning experience; proficiency in English and digital marketing tools required.
- Other info: Opportunity to mentor and develop a high-performing team.
The predicted salary is between 43200 - 72000 £ per year.
Reporting to: VP Marketing EMEA
Location: Reading Area (3x per week)
About Weber:
In 1952, George Stephen Sr. changed the world of barbecuing, cutting a metal buoy in half and then adding a grate and three legs to create the iconic Weber kettle barbecue. Since then, we’ve been empowering grillers around the world. Weber doesn’t rest on its legendary heritage alone. We are driven by our relentless innovative spirit. Never standing still and always looking to new horizons – in performance, quality and experiences - we are always reimagining the future of grilling. It’s this vision – and these family values – that guide us towards new horizons and into the future, bringing more and more people into the Weber family around the globe.
About the job:
We’re seeking a Senior Media and Effectiveness Manager EMEA to drive media strategy and campaign success across the EMEA region. With a focus on media optimization and actionable insights, this role will directly influence brand equity and business growth, ensuring media investments align with both regional and local marketing objectives.
Key Responsibilities:
- Develop and implement media strategies within the EMEA Marketing Leadership team, balancing brand building and sales activation.
- Collaborate with Country Marketing and Brand Communications teams to ensure media relevance, resonance, and alignment with EMEA-wide goals.
- Oversee multi-channel media campaigns, including digital, print, TV, and radio, supporting annual plans and enhancing reach with tailored assets.
- Enhance campaign performance with pre-testing, in-market optimization, and post-campaign analysis, providing actionable insights to drive future improvements.
- Lead the coordination of marketing dashboards and brand tracking studies to measure and optimize effectiveness, delivering comprehensive reports to senior management.
- Own the EMEA media budgets, aligning with country marketing plans for optimal resource allocation.
- Manage agency relationships, ensuring delivery excellence and contract value.
- Lead, mentor, and develop the Media Manager to foster a high-performing and collaborative team.
What You’ll Bring:
- Extensive experience in media planning, budgeting, campaign execution, and marketing effectiveness within an international environment; experience with premium brands preferred.
- Proficiency in English (other languages a plus), MS Office, Google Analytics, META Ads, Google Ads, DV360.
- Strong understanding of the EMEA media landscape, media performance data analysis, and project management.
Competencies:
- Clear, adaptable communication for varied audiences.
- Collaborative approach to meet shared goals.
- Flexibility to navigate and respond to shifting needs.
- Effective problem analysis and proactive action.
Senior Media Manager employer: Weber-Stephen Products EMEA
Contact Detail:
Weber-Stephen Products EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Media Manager
✨Tip Number 1
Familiarise yourself with the EMEA media landscape. Understanding regional trends and consumer behaviour will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 2
Network with professionals in the media and marketing industry, especially those who have experience with premium brands. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Stay updated on the latest tools and technologies in media planning and analytics. Being well-versed in platforms like Google Analytics and META Ads will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of successful media campaigns you've managed. Highlighting your ability to optimise performance and deliver actionable insights will showcase your fit for the role.
We think you need these skills to ace Senior Media Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Media Manager position. Tailor your application to highlight relevant experience in media planning, budgeting, and campaign execution.
Craft a Compelling CV: Your CV should clearly showcase your extensive experience in media strategy and effectiveness. Use specific examples of past campaigns you've managed, focusing on measurable outcomes and your role in driving brand equity.
Write a Tailored Cover Letter: In your cover letter, express your passion for the grilling industry and Weber's innovative spirit. Highlight how your skills align with their goals, particularly in media optimization and collaboration with marketing teams.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for any spelling or grammatical errors, and ensure that your writing is clear and professional. A polished application reflects your attention to detail.
How to prepare for a job interview at Weber-Stephen Products EMEA
✨Know Your Media Landscape
Familiarise yourself with the EMEA media landscape and current trends. Be prepared to discuss how you would approach media strategy for Weber, considering both brand building and sales activation.
✨Showcase Your Analytical Skills
Highlight your experience with data analysis and campaign optimisation. Be ready to provide examples of how you've used insights from past campaigns to drive improvements and achieve better results.
✨Demonstrate Collaborative Spirit
Emphasise your ability to work collaboratively with various teams, such as Country Marketing and Brand Communications. Share specific instances where teamwork led to successful media campaigns.
✨Prepare for Budget Discussions
Understand the importance of budget management in media planning. Be prepared to discuss how you would align media budgets with country marketing plans and ensure optimal resource allocation.
