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- Tasks: Lead and innovate Weber's grilling experiences across EMEA, managing events and collaborations.
- Company: Weber is a global leader in outdoor cooking, known for its iconic kettle and innovative grilling solutions.
- Benefits: Enjoy a hybrid work model, travel opportunities, and the chance to shape memorable culinary experiences.
- Why this job: Join a passionate team and make a real impact in the grilling community while having fun!
- Qualifications: 7+ years in hospitality or experiential marketing, strong project management, and a love for outdoor cooking.
- Other info: This role involves international travel and collaboration with diverse teams across Europe.
The predicted salary is between 48000 - 72000 £ per year.
Location: Hybrid (Remote/In-office 3 days/week), EMEA
Travel: Up to 20% international (Europe)
Department: Marketing
Reports to: Branded Channels Director EMEA
Direct Reports: Yes
About Weber:
In 1952, George Stephen Sr. changed the world of barbecuing forever by inventing the iconic Weber kettle. Today, Weber is a global leader in outdoor cooking innovation, driven by a passion for bringing people together to create amazing memories and delicious food. We continue to build on our legacy through innovation, quality, and unforgettable grilling experiences.
We are looking for a Senior Grilling Experience Manager to lead and evolve Weber’s grilling experiences across EMEA. This is a unique opportunity to take ownership of an impactful, high-visibility function that blends brand, community, and commerce.
What you’ll do:
- Define and lead the strategy for all grilling experiences across EMEA, including Weber Grill Academies, retail demonstrations, and brand activations
- Own the full events and experiences calendar, ensuring alignment with marketing and commercial priorities
- Drive participation, retention, and advocacy through engaging, premium experiences
- Manage the design, development, and delivery of grilling courses and activations in collaboration with culinary, brand, and product teams
- Oversee third-party partners, including chefs, cookery schools, agencies, and retail collaborators
- Evolve the Grill Academy concept to maintain category leadership and relevance across markets
- Own the P&L for all experience-led activities, driving profitable growth and ROI
- Scale programs across countries while ensuring local relevancy and brand consistency
- Leverage data and insights to track performance, identify opportunities, and optimise customer journeys
- Lead and inspire an internal team and a broader regional network, to deliver consistently exceptional consumer experiences
- Collaborate cross-functionally with marketing, sales, training, and operations teams to deliver seamless, omnichannel consumer engagement
What we’re looking for:
- 7+ years of experience in hospitality, experiential marketing, or branded events
- Proven success managing large-scale programs across multiple EMEA markets
- Strong commercial mindset with direct P&L ownership and a focus on measurable results
- Excellent project management skills with experience working across cultures and languages
- Confidence in managing agencies, external partners, and in-house teams
- Data-driven and insight-led decision-maker, with a focus on continuous improvement
- A collaborative and adaptable leader who builds trust and delivers results
- Strong written and verbal communication skills in English; other EMEA languages a plus
- Passion for cooking, especially outdoor cooking, and a willingness to travel
Ready to create amazing experiences? Join Weber and help us ignite the passion for grilling across Europe. Apply now to be part of a global brand that brings people together through food and fire.
Senior Grilling Experience Manager employer: Weber-Stephen Products EMEA
Contact Detail:
Weber-Stephen Products EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Grilling Experience Manager
✨Tip Number 1
Familiarise yourself with Weber's brand values and history. Understanding the legacy of Weber and its commitment to quality and innovation will help you align your vision for grilling experiences with their mission.
✨Tip Number 2
Network within the grilling and outdoor cooking community. Attend industry events, join relevant online forums, and connect with professionals in experiential marketing to gain insights and make valuable connections that could support your application.
✨Tip Number 3
Showcase your passion for outdoor cooking in your conversations. Whether it's through social media or networking events, sharing your personal experiences and knowledge about grilling can demonstrate your enthusiasm and fit for the role.
✨Tip Number 4
Prepare to discuss data-driven decision-making in your interviews. Be ready to share examples of how you've used insights to optimise customer experiences in previous roles, as this aligns closely with the responsibilities of the Senior Grilling Experience Manager.
We think you need these skills to ace Senior Grilling Experience Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in hospitality, experiential marketing, or branded events. Emphasise any roles where you've managed large-scale programmes or worked across multiple markets.
Craft a Compelling Cover Letter: In your cover letter, express your passion for outdoor cooking and how it aligns with Weber's mission. Discuss your experience in managing P&L and driving measurable results, showcasing your commercial mindset.
Showcase Project Management Skills: Provide specific examples of projects you've managed that demonstrate your excellent project management skills. Highlight your ability to work cross-functionally and manage external partners effectively.
Highlight Data-Driven Decision Making: Mention instances where you've used data and insights to optimise customer journeys or improve experiences. This will show your capability as a data-driven decision-maker, which is crucial for this role.
How to prepare for a job interview at Weber-Stephen Products EMEA
✨Show Your Passion for Grilling
Make sure to express your enthusiasm for outdoor cooking during the interview. Share personal experiences or stories that highlight your love for grilling, as this role is all about creating memorable grilling experiences.
✨Demonstrate Your Strategic Thinking
Prepare to discuss how you would define and lead the strategy for grilling experiences across EMEA. Think about examples from your past where you've successfully managed large-scale programmes and how you can apply those insights to Weber's goals.
✨Highlight Your Project Management Skills
Be ready to showcase your project management expertise. Discuss specific projects you've led, focusing on how you coordinated with various teams and managed timelines, budgets, and resources effectively.
✨Prepare for Data-Driven Discussions
Since the role requires leveraging data and insights, come prepared with examples of how you've used data to track performance and optimise customer journeys in previous roles. This will demonstrate your analytical skills and commercial mindset.
