Senior Grilling Experience Manager

Position: Senior Grilling Experience Manager

Location: Hybrid (Remote/In-office 3 days/week), EMEA

Travel: Up to 20% international (Europe)

Department: Marketing

Reports to: Branded Channels Director EMEA

Direct Reports: Yes

About Weber:

In 1952, George Stephen Sr. changed the world of barbecuing forever by inventing the iconic Weber kettle. Today, Weber is a global leader in outdoor cooking innovation, driven by a passion for bringing people together to create amazing memories and delicious food. We continue to build on our legacy through innovation, quality, and unforgettable grilling experiences.

We are looking for a Senior Grilling Experience Manager to lead and evolve Weber’s grilling experiences across EMEA. This is a unique opportunity to take ownership of an impactful, high-visibility function that blends brand, community, and commerce.

What you’ll do:

• Define and lead the strategy for all grilling experiences across EMEA, including Weber Grill Academies, retail demonstrations, and brand activations
• Own the full events and experiences calendar, ensuring alignment with marketing and commercial priorities
• Drive participation, retention, and advocacy through engaging, premium experiences
• Manage the design, development, and delivery of grilling courses and activations in collaboration with culinary, brand, and product teams
• Oversee third-party partners, including chefs, cookery schools, agencies, and retail collaborators
• Evolve the Grill Academy concept to maintain category leadership and relevance across markets
• Own the P&L for all experience-led activities, driving profitable growth and ROI
• Scale programs across countries while ensuring local relevancy and brand consistency
• Leverage data and insights to track performance, identify opportunities, and optimise customer journeys
• Lead and inspire an internal team and a broader regional network, to deliver consistently exceptional consumer experiences
• Collaborate cross-functionally with marketing, sales, training, and operations teams to deliver seamless, omnichannel consumer engagement

What we’re looking for:

• 7+ years of experience in hospitality, experiential marketing, or branded events
• Proven success managing large-scale programs across multiple EMEA markets
• Strong commercial mindset with direct P&L ownership and a focus on measurable results
• Excellent project management skills with experience working across cultures and languages
• Confidence in managing agencies, external partners, and in-house teams
• Data-driven and insight-led decision-maker, with a focus on continuous improvement
• A collaborative and adaptable leader who builds trust and delivers results
• Strong written and verbal communication skills in English; other EMEA languages a plus
• Passion for cooking, especially outdoor cooking, and a willingness to travel

Ready to create amazing experiences?

Join Weber and help us ignite the passion for grilling across Europe. Apply now to be part of a global brand that brings people together through food and fire.