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For Companies At a Glance
- Tasks: Manage and optimise Weber's AI chatbot, creating engaging content for customer support.
- Company: Join Weber, a leader in outdoor cooking innovation since 1952.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be the voice behind our chatbot and enhance customer experiences across Europe.
- Qualifications: 3+ years in digital customer experience and excellent writing skills required.
- Other info: Collaborate with diverse teams in a dynamic environment focused on innovation.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
Chatbot Content Specialist – EMEA
Location: Reading, UK (hybrid – minimum 3 days per week in office)
About Weber:
In 1952, George Stephen Sr. changed the world of barbecuing forever by inventing the iconic Weber kettle. Today, Weber is a global leader in outdoor cooking innovation, driven by a passion for bringing people together to create amazing memories and delicious food. We continue to build on our legacy through innovation, quality, and unforgettable grilling experiences.
About the role:
We're looking for a curious, collaborative and detail-driven Chatbot Content Manager to join our EMEA Owner Experience team. In this new role, you’ll be the driving force behind our digital self-service ecosystem — managing and optimising Weber’s AI-powered chatbot while shaping customer support content across our web platforms.
You’ll own the chatbot conversation design and training process, translate real customer queries into intuitive flows, and ensure our owners receive accurate, on-brand, and accessible support at every touchpoint. You’ll also plan and maintain structured FAQs, troubleshooting guides and support content on weber.com.
It’s a cross-functional role where digital thinking, strong writing, and a love of data come together to improve the owner experience.
What you'll do:
- Manage and evolve the performance of Weber’s AI chatbot, acting as its lead content creator and trainer
- Optimise intent design, conversation flow and tone of voice across EMEA markets
- Plan, write, and maintain digital self-service content (FAQs, guides, support articles) for weber.com
- Collaborate with Product, Service, Legal and Marketing teams to ensure accuracy and alignment
- Coordinate localisation and rollout of chatbot and content updates across regions
- Analyse data (deflection rate, satisfaction scores, escalations etc.) to drive content and chatbot improvements
- Partner with global teams to align strategy and share learnings
- Maintain documentation for chatbot flows and content workflows
What you'll bring:
- 3+ years’ experience in digital customer experience, chatbot content design, or support content management
- Familiarity with chatbot platforms (e.g. Salesforce Einstein, Intercom, Ada, Zendesk)
- Excellent writing skills and ability to adapt tone and style across markets
- Experience working with structured content, digital knowledge bases, or self-service platforms
- Analytical mindset with experience using performance dashboards and reporting tools
- Strong collaboration skills, especially in cross-functional and international environments
- Fluency in English is essential; additional European languages are a plus
- Basic HTML and SEO knowledge
- Admin-level experience with Zendesk or similar platforms, focusing on workflow and content management
- Knowledge of chatbot API connections and LLM optimisation
Why join us:
At Weber, we don’t just make grills — we help people create memorable experiences. You'll join a passionate team focused on creating smarter, more personalised and efficient support journeys for Weber owners across Europe. If you're a detail-oriented content specialist who thrives at the intersection of UX, AI, and customer support, we’d love to hear from you.
Chatbot Content Specialist employer: Weber-Stephen Products EMEA
Contact Detail:
Weber-Stephen Products EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chatbot Content Specialist
✨Tip Number 1
Get to know the company inside out! Research Weber's history, values, and products. This will not only help you tailor your conversations but also show your genuine interest in the role.
✨Tip Number 2
Practice makes perfect! Prepare for potential interview questions by thinking about how your experience aligns with the job description. Use specific examples from your past work to demonstrate your skills.
✨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn. They can provide insights into the company culture and might even give you a heads-up on what the hiring team is looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Weber team and ready to dive into the digital self-service ecosystem.
We think you need these skills to ace Chatbot Content Specialist
Some tips for your application 🫡
Show Your Curiosity: When writing your application, let your curiosity shine through! Share examples of how you've explored new ideas or tackled challenges in previous roles. We love candidates who are eager to learn and innovate.
Tailor Your Tone: Make sure your writing reflects the tone and style that Weber embodies. Use a friendly and engaging voice, just like we do in our chatbot. This will show us that you understand our brand and can communicate effectively with our customers.
Highlight Collaboration Skills: Since this role involves working with various teams, emphasise your collaboration skills in your application. Share specific instances where you’ve successfully partnered with others to achieve a common goal. We value teamwork at Weber!
Data-Driven Insights: Don’t forget to mention your analytical mindset! Include any experience you have with data analysis or performance metrics. We want to see how you can use data to improve customer experiences, just like we do with our chatbot.
How to prepare for a job interview at Weber-Stephen Products EMEA
✨Know Your Chatbot Inside Out
Before the interview, make sure you understand the basics of chatbot technology and the specific platforms mentioned in the job description. Familiarise yourself with how AI chatbots work, especially in customer support contexts, so you can discuss your insights and experiences confidently.
✨Showcase Your Writing Skills
Since excellent writing skills are crucial for this role, prepare to share examples of your previous work. Bring along samples of content you've created for chatbots or digital self-service platforms, and be ready to explain your thought process behind the tone and style choices you made.
✨Be Data-Driven
The role involves analysing performance metrics, so come prepared with examples of how you've used data to improve content or chatbot performance in the past. Discuss specific metrics like deflection rates or satisfaction scores and how they influenced your decisions.
✨Collaboration is Key
This position requires working with various teams, so highlight your collaboration skills. Think of examples where you successfully worked cross-functionally, perhaps with marketing or product teams, and be ready to discuss how you navigated any challenges that arose.