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- Tasks: Design and execute influencer marketing strategies that resonate with audiences and cultural trends.
- Company: Join a leading global agency known for impactful campaigns and cultural insights.
- Benefits: Enjoy flexible working, generous leave, and comprehensive health benefits.
- Why this job: Be at the forefront of influencer marketing and shape brand narratives.
- Qualifications: Experience in managing influencer campaigns and strong communication skills required.
- Other info: Collaborative environment with opportunities for professional growth.
The predicted salary is between 28800 - 43200 £ per year.
Overview
We create cultural value and help brands navigate the ever-changing age of earned media: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our team builds brands by finding connection points in the real world, energising the right mix of talent, platforms and latest technology to choreograph stories that make a real and meaningful impact for leading brands and businesses.
We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:
- Developing data driven insights and strategies to drive measurable impact
- Creating impactful campaigns that tap into culture
- Creating channel and platform agnostic campaigns that grow organically
- Delivering integrated campaigns that are earned-first but deliver for paid and owned
What’s happening?
We are looking for an experienced Account Director to join our Consumer team in London. You’ll collaborate with a brilliant team to oversee client work locally and globally, provide counsel and strategic direction, and motivate the team to craft work that truly stands out.
What will you be doing?
- Develop and maintain positive relationships with clients and enhance delivery and quality
- Provide strategic counsel and define effective solutions for clients
- Lead the delivery of high-quality earned activity, including development of media and channel strategies, story development, and management of third parties
- Brief and inform account teams; communicate expectations and tasks to keep the team motivated
- Manage client expectations, resources and deliverables around major campaigns and projects
- Function across disciplines with knowledge of social media strategies and tactics
- Monitor media coverage, leveraging digital and social outlets and influencers
- Understand industry issues affecting the client
- Prepare media materials and conduct media outreach
- Develop and build relationships with media
- Brainstorm and bring to life compelling ideas for clients and media
- Lead teams in research and provide strategic, actionable recommendations
Who are you?
- Already working as an Account Director in a PR agency
- Proven experience in media relations planning for consumer clients
- Exceptional written and verbal communication
- Strong project management and organisational skills
- Ability to translate client needs into effective project plans
- Strong negotiation and persuasion abilities
- Ability to deliver campaigns across multiple platforms
- Ability to build external relationships
Core Benefits
- Private medical insurance
- Group life assurance
- Group income protection
- Employee Assistance Programme
- 25 days’ annual leave (plus public holidays) with 2 volunteering days, birthday day off and discretionary festive closure
- Flexible working with a 3:2 hybrid model
- Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
- Flexible public holidays
- Inclusive and invisible health policies
- Buy or sell holiday
- Additional life assurance
- Critical Illness Insurance
- Travel insurance
- Health screening
- Cycle to work scheme
- Health cash plan
- Exclusive shopping discounts and perks
- Season ticket loan
- Long service bonus
- Enhanced family leave
Note from the Talent Team
We appreciate the time taken to apply for the role and your interest in Weber Shandwick. Applications are reviewed within five working days, and shortlisted candidates will be contacted for the next stage. Due to volume, we may not respond to everyone individually.
At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and encourage applications from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage or civil partnerships.
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If you require an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email is strictly for accommodation requests; volume may affect response time.
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Manager - Influencer employer: Weber Shandwick
Contact Detail:
Weber Shandwick Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager - Influencer
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to influencers or professionals on LinkedIn. Building relationships can open doors that applications alone can't.
✨Show Off Your Skills
When you get the chance to meet potential employers, make sure to showcase your expertise. Bring examples of past campaigns you've worked on or ideas for future projects. This is your time to shine and demonstrate how you can add value!
✨Stay Current with Trends
Keep yourself updated on the latest trends in influencer marketing and PR. Follow industry leaders on social media, read relevant blogs, and engage in discussions. This knowledge will not only impress interviewers but also help you tailor your approach.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Manager - Influencer
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for influencer marketing shine through! We want to see how you connect with the cultural trends and audience behaviours that drive our work.
Tailor Your Experience: Make sure to highlight your relevant experience in managing influencer collaborations. We love seeing how you've successfully navigated campaigns in the past, so be specific about your achievements!
Be Data-Driven: Since we focus on data-driven insights, don’t forget to mention any tools or analytics you've used to measure campaign success. Show us how you’ve used data to inform your strategies!
Apply Through Our Website: We encourage you to apply directly through our careers website. It’s the best way to ensure your application gets into the right hands, and we can’t wait to hear from you!
How to prepare for a job interview at Weber Shandwick
✨Know Your Influencers
Before the interview, research the influencers relevant to the role. Understand their styles, audiences, and recent campaigns. This will show your potential employer that you’re not just familiar with influencer marketing but also have a finger on the pulse of current trends.
✨Showcase Your Data Skills
Be prepared to discuss how you've used data to drive decisions in past campaigns. Bring examples of how you’ve analysed influencer performance or audience engagement metrics. This will demonstrate your ability to make data-backed decisions, which is crucial for the role.
✨Prepare for Scenario Questions
Think about potential challenges you might face in the role, such as managing influencer relationships or navigating compliance issues. Prepare thoughtful responses that highlight your problem-solving skills and creativity in overcoming obstacles.
✨Demonstrate Cultural Awareness
Stay updated on cultural trends and how they impact influencer marketing. Be ready to discuss recent campaigns that resonated with audiences and why. This shows that you understand the landscape and can create campaigns that are culturally relevant.
