At a Glance
- Tasks: Design and execute influencer marketing strategies that resonate with audiences and cultural trends.
- Company: Join a leading global agency known for impactful campaigns and cultural insights.
- Benefits: Enjoy flexible working, generous leave, and comprehensive health benefits.
- Other info: Collaborative environment with opportunities for professional growth.
- Why this job: Be at the forefront of influencer marketing and shape brand narratives.
- Qualifications: Experience in managing influencer campaigns and strong communication skills required.
The predicted salary is between 28800 - 43200 £ per year.
Overview
We create cultural value and help brands navigate the ever-changing age of earned media: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our team builds brands by finding connection points in the real world, energising the right mix of talent, platforms and latest technology to choreograph stories that make a real and meaningful impact for leading brands and businesses.
We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:
- Developing data driven insights and strategies to drive measurable impact
- Creating impactful campaigns that tap into culture
- Creating channel and platform agnostic campaigns that grow organically
- Delivering integrated campaigns that are earned-first but deliver for paid and owned
What’s happening?
We are looking for an experienced Account Director to join our Consumer team in London. You’ll collaborate with a brilliant team to oversee client work locally and globally, provide counsel and strategic direction, and motivate the team to craft work that truly stands out.
What will you be doing?
- Develop and maintain positive relationships with clients and enhance delivery and quality
- Provide strategic counsel and define effective solutions for clients
- Lead the delivery of high-quality earned activity, including development of media and channel strategies, story development, and management of third parties
- Brief and inform account teams; communicate expectations and tasks to keep the team motivated
- Manage client expectations, resources and deliverables around major campaigns and projects
- Function across disciplines with knowledge of social media strategies and tactics
- Monitor media coverage, leveraging digital and social outlets and influencers
- Understand industry issues affecting the client
- Prepare media materials and conduct media outreach
- Develop and build relationships with media
- Brainstorm and bring to life compelling ideas for clients and media
- Lead teams in research and provide strategic, actionable recommendations
Who are you?
- Already working as an Account Director in a PR agency
- Proven experience in media relations planning for consumer clients
- Exceptional written and verbal communication
- Strong project management and organisational skills
- Ability to translate client needs into effective project plans
- Strong negotiation and persuasion abilities
- Ability to deliver campaigns across multiple platforms
- Ability to build external relationships
Core Benefits
- Private medical insurance
- Group life assurance
- Group income protection
- Employee Assistance Programme
- 25 days’ annual leave (plus public holidays) with 2 volunteering days, birthday day off and discretionary festive closure
- Flexible working with a 3:2 hybrid model
- Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup
- Flexible public holidays
- Inclusive and invisible health policies
- Buy or sell holiday
- Additional life assurance
- Critical Illness Insurance
- Travel insurance
- Health screening
- Cycle to work scheme
- Health cash plan
- Exclusive shopping discounts and perks
- Season ticket loan
- Long service bonus
- Enhanced family leave
Note from the Talent Team
We appreciate the time taken to apply for the role and your interest in Weber Shandwick. Applications are reviewed within five working days, and shortlisted candidates will be contacted for the next stage. Due to volume, we may not respond to everyone individually.
At IPG DXTRA we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and encourage applications from individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage or civil partnerships.
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If you require an accommodation to participate in the application process, please contact us at JobAppAccommodation@ipgdxtra.com. This email is strictly for accommodation requests; volume may affect response time.
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Manager - Influencer in Glasgow employer: Weber Shandwick
Weber Shandwick is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. With a strong emphasis on employee growth, we offer numerous opportunities for professional development and mentorship, ensuring that our team members thrive in their careers. Join us to be part of a forward-thinking agency that values creativity and innovation in social media, while enjoying the vibrant atmosphere of one of the world's leading cities.
StudySmarter Expert Advice🤫
We think this is how you could land Manager - Influencer in Glasgow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Weber Shandwick and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Weber Shandwick are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Weber Shandwick on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Weber Shandwick. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager - Influencer in Glasgow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Weber Shandwick. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Weber Shandwick:Show us that you’ve done your homework! In your application, briefly mention what you admire about Weber Shandwick’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Weber Shandwick
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Weber Shandwick will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Weber Shandwick, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
