At a Glance
- Tasks: Join our freelance network and work on exciting PR and social projects.
- Company: Weber Shandwick, a leader in creating cultural value for brands.
- Benefits: Flexible working, private medical insurance, and exclusive perks.
- Other info: Join a diverse team with excellent career growth opportunities.
- Why this job: Make a real impact with global brands and innovative campaigns.
- Qualifications: Experience in integrated communications and strong media relations skills.
The predicted salary is between 36000 - 60000 £ per year.
Register your interest for freelance opportunities in London, Manchester, and Scotland. We’re looking for talented freelance PR and social professionals to join our network. Whether you’re a PR consultant, influencer strategist, or social content creator, we want to hear from you!
Weber Shandwick creates cultural value and helps brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.
We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy.
Weber Shandwick is looking for a talented Senior Manager to join the Social Impact team in our London office. In this role you will work with a portfolio of impactful global organisations, delivering integrated campaigns involving strategy, earned media, creative, social and digital. You will lead the day‑to‑day running of projects, provide counsel, support campaign strategy, manage budgets and contribute to strong execution.
Key Responsibilities- Develop and draft media strategies, press releases, reactive media statements, talking points, FAQs and crisis plans.
- Oversee and execute proactive media outreach and reactive media relations.
- Drive development of tactical plans, translating strategies into actionable tactics.
- Lead/manage multiple integrated work streams and partner with clients to deliver on time/on budget with minimal supervision.
- Serve as the day‑to‑day client contact, flagging, triaging and managing client issues as they arise.
- Maintain project management trackers and support financial management of accounts.
- Proactively suggest improvements to exceed client expectations leveraging sector knowledge.
- Experience delivering integrated communications strategies across global health, development, humanitarian and/or environmental issues.
- Strong media relations skills with ability to craft compelling stories and shape client messages.
- Excellent written and verbal communication, with ability to simplify complex information.
- Mastery of copywriting for press releases, media pitches and social media content.
- Experience managing multiple projects, deadlines and stakeholders in a fast‑paced environment.
- Ability to build relationships with inter‑agency teams and clients, demonstrating creative problem‑solving.
- Proficiency with budgets, invoicing, and financial tracking for client accounts.
- Fluency in Microsoft programs and digital/social media platforms.
- Private medical insurance
- Group life assurance
- Group income protection
- Employee Assistance Programme
- Buy or sell holiday
- Additional life assurance cover
- Critical illness insurance
- Travel insurance
- Health screening
- Cycle to work scheme
- Health cash plan
- Flexible working with our 3:2 hybrid work model
- Equivalent of $250 USD for new joiners on 6 month + contract to support home working set‑up
- 25 days’ annual leave (plus public holidays) and 2 volunteering days, birthday day off work and discretionary festive closure
- Flexible public holidays
- Dedicated Business Resource Groups (Women of Weber, Decoded (Global Majority network), PRISM (LGBTQIA+))
- Sweets and snacks in the office
- Exclusive shopping discounts and perks
- Season ticket loan
- Long service bonus
- Enhanced family leave
We are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications are encouraged regardless of age, disability, sex, gender, sexual orientation, pregnancy, maternity, race, religion or belief, marriage and civil partnerships.
Join Our Freelance PR & Social Talent Pool employer: Weber Shandwick
Weber Shandwick is an exceptional employer that fosters a dynamic and inclusive work culture, offering freelance PR and social professionals the chance to collaborate with leading global brands in vibrant cities like London, Manchester, and Scotland. With a strong emphasis on employee growth, our flexible working model, comprehensive benefits, and dedicated resource groups ensure that every team member can thrive both personally and professionally while making a meaningful impact in the world of communications.
StudySmarter Expert Advice🤫
We think this is how you could land Join Our Freelance PR & Social Talent Pool
✨Get Your Portfolio Ready!
As a freelance public relations whiz, showcasing your best work is essential. Create a sleek online portfolio highlighting successful campaigns, press releases, and any media coverage you've secured. This gives potential clients like Weber Shandwick a chance to see what you can bring to the table!
✨Join PR Networks and Communities
Connect with other PR pros by joining online platforms and local networks. Websites like PRSA or even local Facebook groups can be goldmines for leads. Plus, attending events, webinars, and workshops can help you build relationships that might just turn into your next gig!
✨Pitch Your Way to Success!
Don’t be shy about pitching your ideas directly to potential clients. Craft tailored proposals for companies you admire or those whose values align with yours. This shows initiative and allows you to showcase your unique approach to public relations—perfect for grabbing the attention of Weber Shandwick.
✨Leverage Social Media for Visibility
Use platforms like Twitter and LinkedIn to share industry insights, trends, and your own tips on PR tactics. This not only positions you as a knowledgeable professional but can attract clients looking for freelancers who stand out. Keep an eye on job posts and discussions in PR-related hashtags to catch opportunities early!
We think you need these skills to ace Join Our Freelance PR & Social Talent Pool
Some tips for your application 🫡
Showcase Your PR Magic:In your application, make sure to highlight your previous PR campaigns and any media coverage you've secured. This gives us a taste of your ability to create buzz and connect with journalists. Don't forget to include specific metrics that demonstrate the impact of your work!
Build a Portfolio of Wins:As a freelancer, your portfolio is your best friend. Include samples of press releases, media kits, and any successful case studies from past clients. We want to see how you've tackled challenges and delivered results — consider adding a few glowing testimonials from previous collaborators too!
Personalise Your Proposal:When crafting your application, tailor your pitch for Weber Shandwick. Do a bit of homework on us and mention any particular campaigns we've run that resonate with you. Personalised applications catch our eye and show you're genuinely interested in working with us.
Be Clear on Your Rates and Availability:It’s important for us to know what to expect. Clearly state your freelance rates and your availability for projects. This transparency helps us gauge how you fit into our plans and makes the whole conversation smoother right from the start.
How to prepare for a job interview at Weber Shandwick
✨Craft Your Personal PR Story
As a freelance PR professional, your personal brand is your biggest asset. Be ready to share how you've successfully managed PR campaigns in the past, highlighting specific results and how you overcame challenges. Having compelling case studies handy will make you memorable!
✨Show Off Your Media Connections
In public relations, knowing the right people matters. Talk about your existing media contacts and how you've engaged with them. Bring a few examples of how these relationships have enabled successful coverage for previous clients, showcasing your network's value.
✨Demonstrate Flexibility in Your Approach
Since this is a freelance role, show that you're adaptable and can handle various projects. Be ready to discuss different strategies you've employed for diverse clients and campaigns. Flexibility is key in PR, so illustrate your versatility!
✨Prepare to Pitch Your Rates and Services
As a freelancer, your pitch isn't just about your skills—it's also about your pricing. Come prepared with an outline of your services and what you typically charge. Be clear on how your fees reflect the value you bring, making sure it aligns with the needs of Weber Shandwick.
