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- Tasks: Manage influencer marketing strategies and build relationships with influencers.
- Company: Join a leading agency that creates cultural value for top global brands.
- Benefits: Enjoy flexible working, generous leave, and exclusive perks.
- Why this job: Be part of a creative team making impactful campaigns in a dynamic industry.
- Qualifications: Experience in influencer marketing and strong communication skills required.
- Other info: Opportunity to work with renowned brands like HSBC and IKEA.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the Influencer Manager role at Weber Shandwick.
Note: This description focuses on the role responsibilities, qualifications, and benefits.
Who we are
We create cultural value and help brands navigate the ever-changing age of earned media: an age where consumers actively say no to advertising; an age where everyone is an influencer who can make or break your brand; an age where content can be turned into commercial opportunity. Our team builds brands by finding connection points in the real world. We energise the right mix of talent, platforms and technology to choreograph stories that make a real and meaningful impact for leading brands and businesses. We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy.
Role snapshot
We are looking for an experienced Influencer Manager to support our Influencer Strategy Lead and team across our existing accounts, and support the development of Weber Shandwick’s wider influencer proposition across the UK.
What will you be doing?
- Support with the design and execution of earned-first influencer marketing strategies that align with client objectives, cultural trends and audience behaviours.
- Identify and analyse the right mix of influencers for our clients.
- Support with the development of campaign frameworks to ensure audience resonance and authenticity.
- Using Weber Shandwick’s proprietary approach to identify and score influencers, ensuring data-backed decision-making.
- Cultivate strong relationships with influencers and their management teams.
- Develop briefing documents, hosting briefing calls and coordination activation to ensure seamless execution of deliverables.
- Monitor influencer content for quality, brand alignment and compliance with disclosure guidelines.
- Analyse and measure the performance of influencer campaigns and refine strategies, delivering actionable insights to clients.
- Stay ahead of cultural and digital trends.
- Collaborate with broader TWSC teams to integrate influencer campaigns into larger communication programmes.
- Commercial and contract negotiations, working with the influencer strategy team and legal counsel to manage contracts.
- Effectively support with management of client influencer budgets.
- Work closely with internal teams to provide advice and identify opportunities to amplify influencer marketing with our existing clients.
Who are you?
- The job requires prior experience as a Senior Associate working on integrated influencer campaigns; ideally in an agency environment.
- Demonstrated success in managing influencer collaborations (both paid and organic).
- Understanding of influencer marketing in the context of PR and earned media.
- Experience working in PR or marketing, with an understanding of the wider media landscape.
- Self-starter with confidence in outreach and discussions with influencer agents.
- Knowledge of social media platforms and their optimal techniques.
- Experience using data and analytics-focused tools to identify influencers and measure campaign results.
- Strong communication and negotiation abilities.
- Data analysis skills and ability to provide insights to inform campaign optimisation.
- Creative mindset and awareness of current culture and trends.
- Experience managing budgets for influencer campaigns.
- Team player who thrives in collaborative, cross-functional environments.
Core Benefits
- Private medical insurance
- Group life assurance
- Group income protection
- Personal pension plan
- Employee Assistance Programme
Flexible Benefits
- 25 days’ annual leave (plus public holidays) with volunteering days, birthday day off and discretionary festive closure
- Flexible working with a 3:2 hybrid model
- Home office setup allowance for new joiners on 6-month+ contracts
- Flexible public holidays
- Inclusive health policies
- Buy or sell holiday
- Additional life assurance
- Critical Illness Insurance
- Personal Accident Insurance
- Dental and travel insurance
- Health screening
- Gym discounts
- Cycle to work scheme
- Health cash plan
- Exclusive shopping discounts and perks
- Annual eye-care voucher
- Season ticket loan
- Referral bonus scheme
- Long service bonus
- Enhanced family leave
Note from the Talent Team
We appreciate the time it takes to apply for the role. Applications are reviewed within five working days, and shortlisted candidates will be contacted. We are unable to respond to everyone individually due to volume.
Seniority level
- Mid-Senior level
Employment type
- Full-time
Job function
- Public Relations
- Industries: Public Relations and Communications Services
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Influencer Manager employer: Weber Shandwick
Contact Detail:
Weber Shandwick Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Manager
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing. Follow industry leaders and read up on case studies to understand what successful campaigns look like. This knowledge will help you engage in meaningful conversations during interviews.
✨Tip Number 2
Network with influencers and professionals in the PR and marketing space. Attend events, webinars, or join online communities where you can connect with others in the industry. Building these relationships can lead to valuable insights and potential job referrals.
✨Tip Number 3
Showcase your analytical skills by staying updated on tools used for measuring influencer campaign performance. Being able to discuss how you would use data to inform strategies will set you apart from other candidates.
✨Tip Number 4
Prepare examples of past experiences where you've successfully managed influencer collaborations. Be ready to discuss the challenges you faced and how you overcame them, as this demonstrates your problem-solving abilities and adaptability.
We think you need these skills to ace Influencer Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing and PR. Focus on your achievements in managing influencer collaborations and any data-driven strategies you've implemented.
Craft a Compelling Cover Letter: In your cover letter, express your passion for influencer marketing and how your skills align with the company's goals. Mention specific campaigns or trends that excite you and how you can contribute to their success.
Showcase Your Knowledge of Trends: Demonstrate your understanding of current cultural and digital trends in your application. Mention any tools or analytics you’ve used to measure campaign performance and how you stay updated with industry changes.
Highlight Communication Skills: Since strong communication is key for this role, provide examples of how you've successfully negotiated with influencers or collaborated with teams. This will show your ability to build relationships and manage expectations effectively.
How to prepare for a job interview at Weber Shandwick
✨Showcase Your Influencer Knowledge
Make sure to demonstrate your understanding of influencer marketing, especially in the context of PR and earned media. Be prepared to discuss recent trends and successful campaigns you've managed or been a part of.
✨Prepare Data-Driven Insights
Since the role involves using data to inform decisions, come equipped with examples of how you've used analytics tools to identify influencers and measure campaign success. This will show your ability to make data-backed decisions.
✨Highlight Relationship-Building Skills
Cultivating strong relationships with influencers is key. Share specific examples of how you've successfully built and maintained these relationships, and how that has positively impacted your campaigns.
✨Demonstrate Creative Thinking
The agency values creativity, so be ready to discuss innovative ideas you've implemented in past campaigns. Think about how you can bring fresh perspectives to their influencer strategies.
